The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group

I don’t know you, but when I look at an image, the first thing I notice is not how sharp it is at 400% magnification or how grainy it is at 12800 ISO.

Nope!

What first grabs my attention are subject/composition and colors. Those are the main “WOW” factors for me.

And while for the first one (subject/composition) no Fujifilm camera can help you and it’s totally up to the photographer to compose a pleasing image, when it comes to colors, Fujifilm cameras can be quite a good support for us photographers, and certainly they are for me.

Since I switched to Fujifilm (after a long journey searching for “my” system), I have quite radically changed (and speed-up) my editing-workflow thanks to Fuji’s film simulations.

I still shoot RAW+JPEG, I still adjust exposure, add sharpening here and there and make some other tweaks. But the more film simulations Fujifilm was releasing over the years, the less I found myself in the need to laboriously edit the color part of my images in order to set the right mood.

Not to talk of all those times, when the JPEG is just right out of the box, and I don’t adjust anything at all.

So yes, for me, Fujifilm film simulation make a whole lot of difference and are one of the main reasons why I love Fujifilm.

In order to celebrate Fujifilm colors, I recently launched the Fujifilm Film Simulation group, which has reached 10+K members in a very short time.

In this group, images can be edited in all their parts (sharpening, shadow/highlight recovery etc), except for colors. The colors must come purely out of your Fujifilm camera (or be applied in post in Capture One / Lightroom).

It is also allowed to share images that use custom presets, which means take a film simulation and fine tune its settings in-camera (increase contrast, add grain etc), creating your own receipts to store as custom profile inside your Fujifilm camera. Those are very fun to try out!

Now, since I am in total lockdown again (see me here chilling with my dog and cat at home), I have a bit more time this weekend and I decided to use it to go though the images at our Fujifilm Film Simulation group and pick out some of the most liked shots for you.

You’ll see images taken with all kind of film simulations, but you’ll notice that Classic Chrome and Classic Negative turn out to be the most shared and liked ones (or receipts derived from those film simulations).

But also ACROS, Velvia, Provia and one of my favorites, Astia, are also present down below.

Feel free to check out the images below and to join the group if you want.

NOTE: if you join the group and share images, do not forget to tell us which film simulation you used in the description of the image.

I wish you a fantastic weekend,
Patrick

Film Simulation Images Roundup

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New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents:

Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors!

Click the “Play” box

Pre-Order Open Very Soon!

Fujifilm X Summit – LIVE

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (video above).

Our Fujifilm Owners Groups/Pages

LIVE EVENT COVERAGE BELOW

  • Fujifilm manager introduces new building dedicated to Fujifilm X/GFX series development
  • Fujinon XF50mmF1.0: has potential to open new possibilities for photographers and videographers.
  • XF50mmF1.0 enjoys strong preorders. Manager apologizes for the delay. Fujifilm is preparing to increase capacity

XF10-24mmF4 R OIR WR

XF10-24mmF4 WR press release

  • XF10-24mmF4 is one of most popular lenses of X series. Fujifilm maintains optical quality, but improves build quality.
  • XF10-24mmF4 has 1 stop better OIS. Combined with X-T4 it has 6.5 stops OIS
  • marked aperture ring was requested by users, and Fujifilm listened
  • XF10-24mmF4 available November 2020

Roadmap

New Official Lens Roadmap

  • XF70-300mmF4-5.6 will be compatible with 1.4x and 2x teleconverters. Reach up to 900mm (in 35mm format)
  • launch next year (2021)
  • XF18mmF1.4
  • the pancake style 18mmF2 was designed for mobility, but this lens is designed to prioritize image quality. Sharp image all over frame with no distortion
  • XF18mmF1.4 will be available within next year (2021)

X-S10

Fujifilm X-S10 Press Release

  • X-Trans 4 + X Processor 4 (same of X-T4)
  • has all film simulations of X-T4
  • has IBIS with 5 axis 6 stops
  • 4K30p
  • vary angle LCD
  • Fujifilm took a different approach in terms of design. X-S10 achieve functional beauty with straight and curved lines
  • grip is very comfortable
  • has built-in flash
  • small camera with high functionality is something many customers desire
  • task was to make IBIS fit in smaller camera
  • IBIS was a must have function for this camera
  • X-S10 has much smaller IBIS than X-T4
  • they reduced size of the parts needed to boost the power of the IBIS
  • up to 6 stops IBIS
  • X-S10 has best AF system in X series lineup
  • focuses in 0.02 seconds
  • -7EV low light AF
  • X-S10 has AUTO mode. Not new to Fuji system. But AUTO mode will chose automatically best film simulation, dynamic range, clarity, color chrome effect etc. All applied automatically
  • The talk film simulations and say “Your style, our color”
  • released schedueld in November, and $999 for body only

Firmware Updates

Firmware X-T3 Announcement

  • Fujifilm X-T3 will get an update
  • -7 EV low light AF
  • faster Autofocus
  • intelligent Face/Eye detection AF
  • available for download in 2 weeks (28th of October)

X-S10 / XF10-24mmF4 Coverage

 

Fujifilm to Release Free Firmware Update – Upgrading the AF performance of the FUJIFILM X-T3

To our customers

FUJIFILM Corporation (President: Kenji Sukeno) plans to release free firmware update for the “FUJIFILM X-T3” (X-T3) on October 28, 2020.

The update will improve the autofocusing performance of the X-T3 to the same level as the “FUJIFILM X-T4” (X-T4).  This firmware will boost the AF speed, the camera’s AF tracking performance and the Face / Eye AF. In addition, the size of the AF area can now be adjusted during video recording. The update will bring new life to the X-T3, adding greater speed to make a great camera even better.

Main updated features:

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Fujifilm X-S10 Press Release and Specs Leaked

The Fujifilm X-S10 press release and full specs have now been leaked by nokishita. You can find it all down below.

The US price is $ 999 for the “X-S10 Body”, $ 1399 for the “X-S10 XF18-55mm Kit”, $ 1499 for the “X-S10 XF16-80mm”, and $ 999 for the “XF10-24mmF4 R OIS WR”

Remember, announcement is October 15 at 9AM New York time, at a dedicated X summit event, which we will stream live here on FujiRumors.

Join our brand new Fujifilm X-S10 facebook group
NEW: Dedicated Fujifilm X-S facebook news & rumors page

Full Specs and Press release

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BREAKING: Next Fujinon X Mount Roadmap to Include Fujinon XF 18mmF1.4 WR

According to our trusted sources, Fujifilm will add a new XF18mm f/1.4 weather resistant prime lens to the upcoming new X mount roadmap.

Now please read carefully!

As you know, a top Japanese Fujifilm manager said there will be 4 new Fujinon X mount lenses released within February/March 2021, and FujiRumors has shared them all for you already.

I confirm that the lenses listed above are indeed the 4 new lenses that the manager was talking about, and hence the ones that will be officially announced by February/March 2021.

And I also confirm what I just published today: a new XF18mm f/1.4 will be added to the next X mount roadmap.

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RUMOR: New Fujifilm X Lens Roadmap Coming Soon

According to a new anonymous source (that uses a nickname, thanks for that), Fujifilm is going to soon announce a new lens roadmap.

TO THE SOURCE: if you want, we can have a more direct and confidential talk via email (fujirumor@gmail.com). Would be great if we could. Otherwise no problem, thanks a lot already for the help today and for using a nickname, which helps me a lot already.

As you know, a top Japanese Fujifilm manager said there will be 4 new Fujinon X mount lenses within February 2021, and FujiRumors has already shared them all for you.

It’s unclear if there will be an update also for the G mount lens roadmap. But we have leaked Fujifilm’s internal long term G mount roadmap already.

  • see here – Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

Besides the already pre-announced Fujinon GF80mm f/1.7, here are the top 2 candidates to enter the G mount lens roadmap next:

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Fujinon XF Wildlife Photography Lenses Needed, Base ISO 100, Firmware Wishes and More – FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

Because it touches the wish expressed by Michel, Willy and Kenneth, I invite you to check out also our big Fujinon XF wildlife photography survey and other long telephoto primes articles we have previously shared (list below).

Overall, there seems to be a strong wish by the FR-community for longer primes.

But we know the stellar Fujinon XF200mm f/2.0 did not sell well, and hence it’s obvious that Fujifilm is now a bit reluctant to invest further in long lenses.

But keep in mind, the XF200mmF2.0 comes with a 1.4x teleconverter designed specifically for this lens, which transforms the XF200mmF2 lens basically in a 280mmF2.8 lens. So, with 1 single lens, here is what you get:

  • XF 200mmF2.0 = full frame 280mmF2.8 (f/2.8 DOF equivalent)
  • XF 280mmF2.8 = full frame 420mmF4.2 (f/4.2 DOF equivalent)

If you want to, you can check out our previous “long telephoto primes” related articles.

I also got many wishes regarding future cameras, but since this roundup is already hefty enough, I will share the “camera-wishlist” at a later point.

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FR-readers Wishlist Corner

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