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Tokina to Launch Three Fujifilm X Mount Lenses in 2020

Tokina has just announced three Fujifilm X Mount lenses coming for Fujifilm X.

  • Tokina atx-m 23mm f/1.4
  • Tokina atx-m 33mm f/1.4
  • Tokina atx-m 56mm f/1.4

You can see the annoucement page here.

To me, these look like re-branded Viltrox autofocus lenses.

Don’t forget:

Fujinon GF 45-100mm f/4 Review: Superb Quality, Fujifilm Shows Their Skill to Produce First Class Medium Format Lenses

The Fujinon GF 45-100mm f/4 lens is now in stock at BHphoto, AmazonUS and Adorama.

So high time for a first review roundup, which also includes the test made by ephotozine, who ends up highly recommending it for it’s “superb and more affordable medium format for the highest quality“:

There is little doubt as to the quality of this lens, giving us masses of resolution, outstanding sharpness, beautiful bokeh, and a virtual lack of any of the usual aberrations such as CA and distortion. There is a small amount of flare in the worst scenarios, but we have to work at it to find it. Fujifilm certainly show that they still have all the skills for producing first class medium format lenses, and it is remarkable that they can do this in a zoom lens as well. Quality, versatility and a price that is very realistic. What’s not to like?

Pros:

  • Outstanding sharpness
  • Ultra-low CA
  • Ultra-low distortion
  • Low vignetting
  • Beautiful bokeh
  • Excellent handling
  • Fast and accurate AF
  • Superb medium format quality

Cons:

  • Slight flare in extreme situations
  • Costs reasonable but high end

GF45-100 Roundup

  • BHphoto Explora – FUJIFILM GF 45-100mm f/4 Zoom Lens | First Look
  • ephotozine – Fujinon GF 45-100mm F/4 R LM OIS Lens Review

blog.kasson GF 45-100 coverage:

Metabones Introduces Nikon G Lens to Fuji G mount (GFX) Expander 1.26x

Petersburg, VA, USA, Feb 21, 2020: Metabones® and Caldwell Photographic Inc. are pleased to jointly announce the NF – GFX mount Expander 1.26x. It allows Nikon F mount lenses to be mounted on Fujifilm GFX camera bodies without getting dark and / or soft corners. The magnification factor of 1.26x perfectly matches the image circle of the full-frame Nikon lenses to the medium-format sensor of the GFX series cameras, and therefore the diagonal FOV remains exactly the same.

The optical design consists of 5 elements in 3 groups, incorporating ultra-high index Lanthanum based optical glass as well as one element made of fused silica, resulting in extremely good performances with professional-grade f/2.8 zoom lenses. For example, a 24-70mm f/2.8 lens becomes a 30-88mm f/3.5 zoom, and a 70-200mm f/2.8 lens becomes an 88-252mm f/3.5 zoom. Please note that because of the nature of focal extenders, the aperture values decrease by 2/3 of a stop; f/2.8 becomes f/3.5 and f/2 becomes f/2.5. High-speed fixed focal length lenses such as the 50mm f/1.4 will be transformed into a very fast standard lens 63mm f/1.8 for the GFX system.

The GFX mount Expander features Metabones’ unique manual G aperture adjustment mechanism, which has the same angular throw distance as earlier Nikon Ai/AiS lenses, which features a linearized f-stop adjustment as a function of aperture ring adjustment angle. The mechanism is clickless in order to maximize its usefulness to cinematographers.

Availability

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Launch of New Fujifilm X Mount Viltrox Lenses Possibly Delayed due to Coronavirus Outbreak

The Chinese company Viltrox, maker of the much loved Viltrox 85mm f/1.8 autofocus lens for Fujifilm X mount, is telling customers that they can’t give any information on when the next Viltrox lenses will be released, due to the Coronovirus outbreak.

Viltrox writes:

The release date for the Viltrox 23mm f/1.4 is still not yet confirmed, as we are not able to get back to office due to the coronavirus outbreak

The original plan was to release it before March 21.

We remind you that Viltrox plans to launch three more lenses for Fujifilm X-Mount

via sonyalpahrumors via dpreview

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Fujifilm wins “iF Design Awards” for 10 Products and FUJIFILM GFX100 awarded with highest ranked “iF Gold Award”

News is news, so I share it. But I wrote a very informative piece about these awards in the past. So, if you want to read how the business around (some of these) awards goes, check out this article.

Now, I do not know if the iF design award works the same like TIPA, EISA and others, but I would not be surprised if it would.

With that said, the iF Design Awards have been assigned, and Fujifilm wins with 10 products (last year they won 20 awards):

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Fujifilm wins the internationally prestigious “iF Design Awards” for 10 products
“FUJIFILM GFX100” mirrorless digital camera is awarded the highest ranked “iF Gold Award”

Recognized for design excellence, advanced performance and superior operability

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New Fujifilm Financial Results: Instax Declines, Mirrorless Suffers Severe Market Conditions, Solid Fujifilm GFX100 and X-Pro3 Sales

Last week, Fujifilm published their report for the 3rd quarter of the 2020 fiscal year (October to December 2019 – we remind you that the Japanese fiscal year ends on the 31th of March).

This report confirms the trend we saw in the previous report of November 2019: the Instax hype is slowing down, mirrorless is suffering under severe market conditions, and overall revenue and operating incomings decreased.

But Fujifilm is not alone. As we reported here, recently all camera manufacturers reported loss in their imaging division.

The only positive note comes from the Fujifilm GFX100 and Fujifilm X-Pro3, which enjoyed “solid sales“.

The sales were solid for FUJIFILM GFX100, a mirrorless digital camera equipped with a large format sensor with the world’s highest 102 million pixels resolution, and FUJIFILM X-Pro3, a flagship model of the X series launched in November 2019.

In the Imaging Solutions segment, though revenue decreased compared to the previous fiscal year, and operating income also decreased compared to the previous fiscal year due to such factors as a decline in revenue and effect of exchange rate.

Down below you can see the summary of the report as well as screenshots.

Report Summary

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The Fujinon GF50mmF3.5 is 50% off and Immediatly Out of Stock, plus Other Fujifilm X/GFX Savings up to $1,000

Last Monday Fujifilm launched new Fujifilm X/GFX deals, with, among the others a 50% rebate on the Fujinon GF 50mm f/3.5

It needed just few hours, and the lens run out of stock basically everywhere, and still today it is out of stock at BHphoto and Adorama, and AmazonUS.

If you are interested, put yourself in the waiting list and order soon, to avoid even longer waiting times.

With that said, here is the full list of deals.

Software

General Deal Pages

All Fujifilm Deals

Used Fujifilm Gear

Official Fujifilm Recommended Accessories

SD-Cards

Power Banks

Fujifilm GFX Secret Roadmap: What We Got, What Changed and What is Still Missing

I just gave a quick look at the internal Fujifilm GFX roadmap FujiRumors leaked back in April 2017.

At that time, the internal Fujifilm roadmap considered the following lenses:

  • GF 250mm F4
  • GF 35mm F2.8
  • GF 20-36mm F3.5-4.5
  • GF 100-200mm F4.5-5.6

The roadmap, that you can see here, mentioned there will be “GF 20-36 or GF 100-200“.

Now let’s see what we got so far, what changed, and what’s missing:

What we got:

What we got, but changed a bit:

  • GF 100-200mm 5.6 (originally planed as f/4.5-5.6)
  • GF 30mm F3.5 (originally planed as 35 f/2.8)

What’s still missing:

  • GF 20-36mm F3.5-4.5

In June 2017, our sources then informed us, that the Fujinon GF 80mm f/1.4 has been added to the internal GF lens roadmap.

But also in this case, it took Fujifilm longer than expected to release it, mainly because of prolonged internal discussions, that ended up changing the lens from GF80mm f/1.4 to the one we find in the newest GF lens roadmap: the Fujinon GF 80mm f/1.7.

So what can we expect next?

Well, the current roadmap officially shows:

  • 2020 – Fujinon GF30mmF3.5 R WR
  • 2021 – Fujinon GF80mmF1.7 R WR

It’s strange Fujifilm didn’t add any tilt shift lens to the roadmap, because, if you remember the official Fujifilm G mount lens request survey, Fujifilm gave us only tilt shift lenses to vote on.

But as there will be surely at least one more G mount lens coming in 2021 (along with the Fujinon GF80mm f/1.7), maybe we could see one of these two options coming:

Let’s hope we will get both these lenses in 2021, in addition to the Fujinon GF80mmF1.7 R WR.

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Inside the Fujifilm Factory with Lok: Assemblling the Fujifilm GFX100 and the Discontinued Fujifilm X-H1

Lok brings you inside the Fujifilm factory in Sendai, Japan.

The first thing he shows, is part of the assembly of the Fujifilm GFX100. Lok is surprised to see that so much of the assembly is done by hand.

You also see how meticulously every smallest dust particle is removed from the sensor and the lenses.

Lok then tries to apply the rubber texture to a Fujifilm X-H1, but what looks easy in skilled hands, turns out to much more difficult to do if you are not trained for it.

And if you wonder, why a Fujifilm X-H1, well, I believe the tour dates back to May/June 2019, when we already shared a couple of similar Fujifilm Sendai factory tour videos.

At that time, Fujifilm only stopped selling Fujifilm X-H1 body only, but they where still producing it, since it had a big revival pushed by the Fujifilm X-H1 + vertical grip combo deals.

Here on FujiRumors, the Fujifilm X-H1 even beat the Fujifilm X-T3 in terms of overall 2019 sales, thanks to this deal.

The production of Fujifilm X-H1 probably only ended in the second half of 2019.

You can see the full factory tour video below.

LIVE BLOG: Fujifilm X-T200, XC35mmF/2, GF45-100mmF/4, New G Mount Roadmap, Fujifilm X Summit Februay 4

Fujifilm Launch Blog
(refresh for latest updates)

Pre-order Options

GF 45-100mm f/4

X-T200

XC 35mm f/2

Official Fujifilm Info

Fujinon GF 45-100mm f/4

Fujifilm X-T200

Fujinon XC 35mm f/2

Join:

First Look Reviews and Samples

Fujinon GF 45-100mm f/4

Fujifilm X-T200

Fujinon XC 35mm f/2

New Fujinon G Mount Roadmap

Fujifilm announced a new Fujinon G Mount roadmap with the following lenses

(1) Large-diameter standard lens “FUJINON Lens GF80mmF1.7 R WR”

  • The lens with the focal length of 80mm (equivalent to 63mm in the 35mm film format) and the maximum aperture of F1.7 is the brightest*** interchangeable lens for mirrorless digital cameras equipped with a large format sensor. It enables portraiture shooting with beautiful and creamy bokeh even in low light conditions.
  • It boasts astonishing image quality comparable to the professionally-acclaimed large diameter mid-telephoto lens “FUJINON Lens GF110mmF2 R LM WR,” but offers an even wide angle of view with a compact and lightweight body.

(2) Wide-angle prime lens “FUJINON Lens GF30mmF3.5 R WR”

  • The lens with the focal length of 30mm (equivalent to 24mm in the 35mm film format) is perfect for landscape photography. Offering ultra-high resolution capability despite its compact and lightweight body, the lens can bring out the full potential of the 102MP image sensor used in the GFX100.

Fujifilm X Summit February 4

Fujifilm just announced the Fujifilm X Summit at the House of Photography in London for February 4th. Expect new product announcements, as it was for the first Fujifilm X summit and the second Fujifilm X Summit. You can read the announcement of the 3rd Fujifilm X Summit at this Fujifilm page.

Firmware

New firwmare for X-A7 coming soon – read here

Videos

X-T200 Features Tested


First Looks

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