Focus on Glass: Fujinon XF 70-300mm Takes Advantage from APS-C Size and FujiXPassion Review

I like the Focus on Glass series of Fujifilm: short, to the point, with a right mix of quick technical insights as well as field on experience by photographers.

And while today we will focus on the brand new Fujinon XF70-300mmF4-5.6 lens, which I believe will become a terrific best seller for Fujifilm, we invite you to check out also the previous Focus on Glass episodes:

And here is what they have to say about the Fujinon XF70-300mmF4-5.6:

Summary + Fuji X Passion Review

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BREAKING: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II

Just recently we shared the news about a patent showing a Fujinon XF35mmF1.4 MKII.

I did warn you already in that article: attention, don’t get too excited about it, as this is just a patent, and as many other patents, it might never see the light of the day (remember XF16-55mmF2.8 OIS anyone?)

Well, after the article, multiple trusted sources immediately reached out to FujiRumors and told me that Fujifilm is currently not working on a Fujinon XF35mmF1.4 MKII.

Pay attention: “currently not working” does not mean Fujifilm will “never ever” make a XF35mmF1.4MKII. What it means is that right now Fujifilm is investing zero money and time into a XF35mmF1.4 MKII, and 100% of their X-mount lens R&D goes into other X glass.

What will really come?

Surely the XF18mmF1.4. Fujifilm is also working on a Fujinon XF150-600mm.

What else?

Well, I’ll let you know on FujiRumors soon enough ;).

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Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”

Back in November 2020, we reported how Sigma was vaguely hinting that something might possibly come for Fujifilm in 2021.

But since it was very vague, I did contact trusted sources and investigated further. They confirmed in December 2020 here, that Sigma lenses for Fujifilm X mount might indeed be scheduled for 2021.

Yesterday Sigma fueled speculations again, by saying on their official media channels:

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Focus On Glass: Talking Fujinon XF80mmF2.8 1:1 Macro and About the APS-C Macro Advantage over FULL FRAME

If you are one of those, who defines how good a lens is mainly on how sharp it is, then you’ll consider the XF80mmF2.8 1:1 Macro lens a fantastic lens.

It is clinically sharp and one of the best, if not the best lens in the Fujinon X system.

So let’s talk about this lens, starting from a recent “focus on glass” episodes, where Fujfilm talks about the XF80mmF2.8 Macro. They say:

  • Fuji’s APS-C sensor allows to shoot 1.5 times larger macro photography than a full frame sensor
  • Fujifilm is strongly committed to APS-C
  • the 80mm maximizes the APS-C value proposition and allows user to experience macro photography without sacrifice
  • the synergy between Fujifilm color reproduction and lens technology offers a unique and unrivaled product on the market
  • uses floating focus system to obtain high image quality. New autofocus system was developed for this lens
  • fast and accurate focus
  • Since this is a marco lens, Fujifilm opted for an optical image stabilization system that suppresses shift shake
  • uses many ED lenses to minimize chromatic aberration at wide apertures
  • creates beautiful bokeh at 1:1 magnification ratio

Quite frankly, though, I think the main advantage of APS-C lenses is that you can make them smaller (and consequently cheaper) than full frame lenses. If then in certain areas they have other advantages, that’s a welcome, but minor advantage.

FYI, I’ll add also the video about the glorious XF16mm f/1.4.

  • thanks to floating focus system the XF16mmF1.4 can achieve minimum focus distance of 15cm
  • NanGI coating to reduce flare

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Focus on Glass – XF80mmF2.8 Macro and XF16mm F1.4

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Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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Focus On Glass: “Higher Megapixel Cameras May Come in Near Future and XF200mmF2 Will Satisfy Increased Resolution Requirement”

Focus on Glass

Fujifilm continues to launch dedicated “Focus On Glass” promo videos to their lenses, new and old ones.

Today I’d like to highlight the one they released about the Fujinon XF200mm f/2 R LM OIS WR, a lens that belongs to the very best ones Fujifilm ever made, and is hard to beat in terms of IQ also by similar lenses of other brands. You do get what you pay for!

So how did Fujifilm achieve this tremendous image quality? In the Promo video, managers and engineers explain:

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Wildlife Photography with Fujifilm Gear

Wildlife with Fujifilm gear

guest post by Michal Krause – website – @mkrause Instagram – Facebook

Some time ago, I read with interest the article in which photographers discussed what gear they miss for photographing wildlife in existing Fujifilm offer. They mostly mentioned various lenses of different focal lengths and apertures, which could give some people the impression that it is almost not possible to photograph wildlife with the Fujifilm X system. Therefore, I decided to summarize my almost five years of experience in this field. I hope to inspire and encourage some photographers who consider getting into wildlife photography with Fujifilm gear.

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