RUMOR: Fujifilm X-E line Canceled, Game Over for Fujifilm X-E4

I have received word from our sources (thanks), that Fujifilm will drop the Fujifilm X-E line.

As you know, I am huge Fujifilm X-E line fan. I love its compactness, I love its performance, I love its form factor and its simplicity.

So this rumor hits me very strong.

However, the X-E line was always on the fence to be canceled, as sales were always low.

In fact, already after the Fujifilm X-E2s failure, Fujifilm considered dropping the line altogether. Which is why back in 2016 I wrote straight out of my heart a “love letter to the unborn X-E3“, followed by almost 200 comments of you guys, supporting me.

My hope was that the love letter (and you feedback) would help Fujifilm to continue to believe in this line, and it seems it worked, as Fujifilm managers said half a year later, they are “aware of the many X-E3 requests.”

So we got it, the Fujifilm X-E3 came, and of course I bought it, along with the XF27mm f/2.8, the perfect lens for this camera.

But here we are again. And this time it looks really like the dead-end street for the Fujifilm X-E line.

Maybe many of you will agree with Fuji’s decision. Maybe you will think Fujifilm has to simplify and streamline its line-up. And maybe it “rationally” makes sense to drop the X-E line.

But as a huge X-E line lover myself, I can’t look at this rumor rationally, and I am just disappointed about it.

Let us know in the survey below, if you think it makes sense to drop the X-E line. Who knows if we can change Fuji’s mind again.

NOTE: the Fujifilm X-E3 is already discontinued, but as of now you can still find it in stock.

And the X-H line?

Is the X-H line also dead?

Well, as FujiRumors always told you, at no point in time, Fujifilm was considering to drop the X-H line. Those rumors were always fake, as the Fujifilm X-H2 was always on the roadmap, and now Fujifilm confirmed it themselves for the second time.

Should Fujifilm Drop the X-E line?

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Fujifilm X-T4 vs Sony A6600 IBIS, Managers Explains Fujifilm Improved X-T4 Tracking, Mini Documentary Shot on X-T4 and More

Fujifilm X-T4

The long waiting begins also for me.

I pre-ordered the Fujifilm X-T4, put myself in the waiting list, and have now to find a way to manage my impatience.

One of the ways to deal with the waiting, is to just read and watch everything X-T4 related. Luckily I manage 4 languages, so I have lots of content to enjoy :).

I will happily share with you some of the content I check out myself, and here is a next X-T4 roundup.

Down below you’ll see:

  • and interview with a Fujifilm manager, who talks about X-T4 and among the other says that the improved AF tracking was made possible “by using color and shape information to be able to track something moving“
  • did Camera Conspiracies find the prefect camera? He compares IBIS with the Sony A6600 and the Panasonic G85.
  • Gerald Undone first look
  • Linus Tech Tips (10 mln subs) launched a new separate channel, where his main videographer Brandon reviews X-T4
  • The Art of Photography talks about X-T4 video capabilities
  • Forged in the North short Fujifilm X-T4 handheld video
  • Cinema5D mini documentary “Arisa” shot entirely on X-T4. Interesting to note: he experienced autofocus issues in very low light when shooting F-Log. He contacted Fujifilm, who recommended him not to use continuous AF and F-Log in very low light conditions.

Of course, everything is still pre-production, and especially IBIS can be improved via firmware a lot, as the past X-H1 firmware updates have shown and the future Fujifilm GFX100 firmware will show.

X-T4 Roundup

** CLICK HERE to Read the Rest of the Article **

Photographing my first Wedding: The Gear I Bought, The Fujifilm X-T4 Dilemma and is My Friendship at Risk?

Back in mid January, I wrote this article, where I told you that my best friend asked me to photograph his wedding.

Well, actually not his entire wedding.

There is an official photographer, but he will stay only until dinner. He will then leave, and my friend asked me if I can cover it from dinner onwards.

So I asked you…

… in order to be ready for the shoot, any tips and tricks, also from a gear point of view?

The article received a massive response with over 230 comments.

I did read them all, but was not able to reply to all of them, as then all the mega buzz started for the X100V announcement and the Fujifilm X-T4 rumors. Not to talk that January is always extremely busy also at school, and now in February I started a video project, which takes lots of time, too.

So I thought I post one big response article now, that touches three main points: the gear, how I should relate with the official photographer and something that came unexpected for me: the risk to destroy my friendship.

Let’s go in order:

The Gear and X-T4 Dilemma

** CLICK HERE to Read the Rest of the Article **

New Firmware 1.50 for Fringer EF/FX Adapters Released

Fringer has released firmware 1.50 for the Fringer EF-FX Pro II and Fringer EF-FX II smart autofocus adapters.

The main improvements of Fringer EF-FX Pro II & Fringer EF-FX II Version 1.50 include:

  1. Bug fixed: Focal length was always 300mm when using EF300/2.8L II with 1.4X and 2X TCs. Now it’s 420mm for 1.4X and 600mm for 2X.
  2. AF performance of following lens has been improved further.
    EF24-105/4L IS II
  3. Introduced smooth video AF for the following lens.
    EF24-105/4L IS II
  4. Added following lenses to the tested and optimized lens list:
    EF28-135/3.5-5.6 IS USM
    EF50/1.0L
    TAMRON SP 24-70/2.8 VC A007
  5. Bug fixed: Some of TAMRON17-50/2.8 VC B005 were wrongly recognized as SIGMA 17-50/2.8 and cause AF malfunctions

You can download the update file and release notes of EF-FX (Pro) II here. Follow the instructions in the release notes or the user’s manual to upgrade the adapter.

Both Fringer EF-NZ and Fringer EF-FX Pro II can be ordered now at BHphoto here and at the Fringer webstore.

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CP+ 2020 Show Canceled and Fujifilm Pulls Out from WPPI Show

The CP+ in Japan has just been canceled due to the coronavirus. You can read more here.

Also, a FR-reader informed me (thanks), that after many years, Fujifilm will not be at the WPPI wedding & portrait show in Las Vegas. I checked, and indeed they do not show up in the exhibitors list. There will, though, a Fujifilm rep at the B&C Camera booth.

I remind you that Fujifilm will skip Photokina, too.

Get ready to see Fujifilm less at big trade shows, and more on dedicated Fujifilm X Summit events.

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Fujifilm Manager About Full Frame vs APS-C, Firmware Updates for X-T3, DSLR vs Mirrorless and Talking Fujifilm X-H2 is like… :)

Fujifilm Manager Interview

The latest Fujicast podcast episode of Kevin Mullins and Neale James just went online.

It’s a special episode from the Fujifilm House of Photography in London with Fujifilm manager Andreas Georghiades.

The podcast is one hour long and you can listen to it here. In this article, we will focus on the Q&A with the Fujifilm manager.

And guess what?

Of course it starts with the Fujifilm full frame evergreen ;).

So the first question is, what is this obsession with APS-C? Full frame would be Fuji’s opportunity to capture the market.

  • There is not really an obsession
  • When Fujifilm first looked at mirrorless, APS-C was the best balanced system in terms of size, weight and image quality
  • Obviously there are advantages to bigger sensors, which is why Fujifilm developed the GFX system
  • bigger sensors also have disadvantages in terms of speed and performance and other things [FujiRumors listed them in this article]
  • that’s why Fujifilm decided to fight on two fronts
  • there is a lot of noise around 35mm. The manager does not call it full frame, as in photography history what was considered full frame always changed. Today it’s just a great marketing terminology
  • if you want high resolution, you can get GFX
  • if you want something smaller and lighter than DSLR, there is the APS-C X series
  • if you go bigger sensor, you also go bigger and more expensive lenses, and you end up with bigger kits
  • Canon, Nikon and Panasonic full frame offering does not give you any benefit in terms of size and weight over DSLR
  • you have to ask yourself the question, why do you go mirrorless. If you want to save size and weight, APS-C is better

How to stay competitive in the market?

** CLICK HERE to Read the Rest of the Article **

Sigma CEO: “Our Mission is to Support as Many Systems as Possible, But Fujifilm X Mount….”

Sigma & Fujifilm

One of the burning questions in the Fujifilm community, is if Sigma (and other third party lens manufacturers), will at some point in time offer Fujifilm X mount lenses.

Sigma CEO Kazuto Yamaki touched this topic a couple of times, and here is what he said among the others:

  • read here – Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols

So it seems Sigma passed the ball to Fujifilm. It’s up to Fujifilm to offer cooperation. But Fuji’s official response is:

  • read here – Fujifilm does not need to share X mount protocols with third-parties, since we offer already lots of glass

So, Fujifilm isn’t making things easier for Sigma, to offer X mount glass.

Now, in an interview published a couple of days ago, the Sigma CEO was asked the Fujifilm X mount lens question again. And his answer is as follows:

I am aware of this kind of demand from customers. One of our missions is to support as many systems as possible, so I’d like to support also Fujifilm X mount, but our engineering resources are limited, so we need to prioritize projects, depending on the demand from the customers. I’d like to make Fujifilm X mount lenses, but right now I have many other projects I need to prioritize.

It would be nice if Fujifilm would make life to Sigma easier, by sharing their protocols. But as the situation is now, I think we can put any dreams for Sigma X mount glass aside.

The only hope I see, is that Fujifilm hugely increases its market share (by at least 20% as we rumored here), and then Sigma might be motivated to go through the effort to reverse-engineer the lenses, just as Viltrox is doing with their X mount lenses.

Down below you can see the video, which starts at min. 5:10, so you don’t lose time to get to the point you want to hear :).

Fujifilm X Summit LIVE STREAM Starts NOW – WATCH LIVE on FujiRumors!

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors.

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LIVE EVENT COVERAGE BELOW

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Summit Today 3 PM New York Time: What we Expect, What Not and We Hope

On February 4, at 3PM New York time, there will be the Fujifilm X Summit in London.

Of course there will be a live stream here on FujiRumors at:

  • NEW YORK – 3 PM of February 4
  • BERLIN – 9 PM of February 4

So what can we expect, what not, and what are our hopes? Let’s go through it:

→ WHAT WE EXPECT

We will definitely see the Fujifilm X100V coming. The first Fujifilm X100V leaked image is already out, and so are the full X100V specs, which for your convenience we have compared side by side with Fujfiilm X100F.

→ WHAT WE DON’T EXPECT

According to our sources, the final announcement, with full specs and pre-orders, for the Fujifilm X-T4 will be on February 26.

I don’t know, though, if there will be some sort of “Fujifilm X-T4 development announcement“, as it happened with the Fujifilm X-Pro3 back at the second Fujfiilm X Summit. So they could show us a Fujifilm X-T4 prototype, but don’t disclose any of the specs. That’s always a possibility.

Also, we don’t expect any Fujifilm GFX camera, as there will be none coming in 2020.

→ WHAT WE HOPE

Exactly one year after the first Fujifilm X summit in Dubai, where Fujifilm officially asked us which X lenses we want next in this survey, I think it would be high time to give us also a new roadmap. But I don’t know if there will be one. Or if they will wait for the Fujifilm X-T4 announcement to disclose it to the world.

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