BREAKING: Fujinon XF56mmF1.2 MKII Announcement on September 8

We have at least one more gear to add to our September 8 X Summit party.

Trusted sources informed us that also the Fujinon XF56mmF1.2 MKII will be announced on that day.

So, coming September 8 at 2PM New York time will be:

That’s what will come for sure.

But who knows what else could come or maybe we will see also some development announcement, which Fujifilm also likes to do on X summits.

Whatever it is, it is definitely worth to tune into fujirumors.com on September 8… we are going to have a hell of a party ;).

left: the new 56mmF1.2 - right: the original 56mmF1.2
left: the new 56mmF1.2 – right: the original 56mmF1.2

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Which WOW Products Would You Like from Fujifilm?

A Japanese Fujifilm manager recently said that they are working on developing “WOW” products.

So I’d like to hear from you guys what would make you say “WOW”. I’ll start the list with three products that I have the feeling would make quite some of you happy.

Feel free to extend the list in the comments.

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Why the Fujifilm X-H2 Coming September 8 will tell us A LOT about the Fujifilm X-T5

When I shared the rumor that the Fujifilm X-T5 won’t be announced during the X Summit on September 8, there was understandably quite some disappointment and some of you guys waiting for the X-T5 seem to have mostly lost any interest in the September X Summit event.

And while I can relate to that (I am also much more interested about the X-T5 rather than the X-H2), you should keep in mind that while September 8th will be mainly an event for the Fujifilm X-H2, we will learn a lot also about the Fujifilm X-T5!

Why?

Well, because according to our information, Fujifilm will not offer any stacked sensor Fujifilm X-T5S, but they will offer a 40MP Fujifilm X-T5.

And since the Fujifilm X-T5 will share the same sensor and processor of the Fujifilm X-H2, the X-T5 will perform identically to the X-H2 in many crucial areas such as:

  • same improved ISO performance (both will have the new lower base ISO)
  • same dynamic range
  • overall image quality will be identical
  • X-H2 will tell us how well current lenses will work on the high resolution 40MP sensor also of X-T5
  • Autofocus speed and accuracy of X-H2 and X-T5 will be identical

But of course, there will (or could) also be differences between X-H2 and X-T5:

Unclear at this point:

  • it is unclear as of now if the X-T5 will have the same video features of the X-H2 (for example 8K video)
  • it is unclear if the X-T5 will have the same continuous bursts speed of X-H2
  • it is unclear if the X-T5 will have a selfie screen or change the screen design over X-H2
  • and much more…

So even for people potentially interested in the Fujifilm X-T5, watching close at the performance of the Fujifilm X-H2 will be very important as it will unveil a lot about the performance of the X-T5 itself.

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Japanese Fujifilm Manager: “Long Debate if to go Full Frame or Medium Format and Fujifilm X-T1 Saved the X Series”

Japanese Fujifilm Mr. Takashi Ueno released an interview to Map Camera on youtube.

It’s all in Japanese, but the guys over at dclife provided a summary of it, which I will share down below.

  • Fujifilm X-T1 was the first camera to put Fujifilm’s future stake, and luckily it sold very strong
  • without Fujifilm X-T1 the manager would not make this interview today [meaning Fujifilm would not have continued the X series if the X-T1 would have failed]
  • Fujifilm deliberately chose not to go full frame
  • it’s not that by doubling the mounts Fujifilm would have also doubled their R&D resources. The resources remain the same
  • for those who wanted larger sensors, it was not good for Fujifilm to tell those customers to look for other brands. Customers who liked the Fujifilm colors and concept. So Fujifilm decided to add the GFX system for them
  • there was a long internal discussion if they should go full frame or medium format [admin note: FujiRumors has the true internal story on the moment that convinced Fujifilm to go Medium Format]
  • The X series will continue to evolve
  • “All camera products are the same, but the functions of cameras today are completely different from what they were 10 years ago, and I think the expectations people have for cameras are changing rapidly. On the other hand, I don’t think it’s a good thing to stay the same without changing, and I want to keep the basics in mind, but I want to evolve by properly grasping the needs of users.“.

The X-T series is the one camera that more than any other camera combined determinates Fujifilm success and future. This is why the Fujifilm X-T5 will be crucial.

This were just the bullet points. I will also share the full Google translated part for you:

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Fujikina NYC 2022 on September 10 – Book Your Spot Now to join Photowalks, Workshops, Stage Talks and More

Not only there will be the Fujifilm X Summit with new product launched on September 8 at 8PM New York time (taking place in New York).

For this occasion, Fujifilm has also revived the Fujikina event. It will also take place in New York, but two days after the X summit.

So if you are interested in it, book your spot for September 10 in New York.

Workshops, stage talks, photowalks and more. Sounds like a super fun day for Fujifilm X lovers.

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Press Release

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Fujifilm Financial Results for Q1 FY2022: China Lockdowns Hit Digital Camera Sales, but Instax Keeps Rockin’!

Fujifilm shared its first quarter financial results for the fiscal year 2022 (results for April to June 2022).

Revenue and operating income increased by 13.6% and 31.8%, respectively, year-over-year. Although digital cameras were hit by the impact of the lockdown in China, sales of instant photo systems and color photographic paper remained firm.

Instax is king as usual. So let’s skip straight to the part that interests us most: professional imaging.

  • Revenue increased vear-over-vear as the sales recoverv of broadcast camera lenses from the COVID-19 impact offset the negative impact of the lockdown in China mainly on digital cameras.
  • In July 2022, we launched the FUJIFILM X-H2S mirrorless digital camera that boasts the fastest continuous-shooting, Auto Focus and video performance in the history of the X Series, which delivers premium image quality despite being compact and lightweight.

Pretty much they don’t say anything about the Fujifilm X and GFX series, except for saying they launched the X-H2S and a final note that says:

We will continue to offer attractive products by realizing the best balance between image quality and size through the X Series and the highest image quality through the GFX Series.

You can access all the documents at the Fujifilm Holiding page here.

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“Sony A7IV will Always Have a Special Place in My Heart, But I am Selling All my Sony Gear for Fujifilm X-H2S” and Here is Why

Maybe you have noticed that lately we tried to highlight also reviews from smaller youtube channels, along with the usual big ones.

Now, I won’t enter the discussion on why it seems that at least some of the big channels have a conflictual relationship with the Fujifilm managment, leading them to either ignore Fujifilm cameras (some never reported about the launch of the X-H2S) or to review Fuji gear… how can I say that… to review it not with the same care as they do with other brands.

But that’s not the article, where we want to talk about it.

What you need to know now is: we will keep covering the reviews of huge channels (in case they cover Fujfiilm, but highlight when they make errors like here and here), but also highlight smaller channels every now and then.

Small channels might not have the best studios, lights and audio, but they are often run by truely passionate photographers, who probably shoot more pictures with their gear out on the field than many of the huge channels combined. So their opinion, at least in my eyes, has just the same value the one of massive youtube channel.

So today we talk about TC, who owns the Sony A7IV and lots of lenses, but after his comparison with the Fujifilm X-H2S, he decided to sold off his entire Sony full frame kit. If you want to know why, you can find the video below as well as a summary.

Why are You Scared of PSAM? ;)

Before we go ahead, just a little consideration of myself. Why are you scared of PSAM?

Look, TC switched back to Fujifilm among the others because it has a PSAM dial and he loves it. So now we have a former Sony shooter coming back to the Fujifilm camp thanks to the Fujifilm X-H2S.

And isn’t that what we want? And what Fuji needs? More people shooting with their gear?

What damage does it do to us retro lovers?

Fujifilm has basically already said that there will be a Fujifilm X-T5, X-E5, X-T40, X-Pro4, X100V successor… and all of them with the retro feel we all love. That’s plenty of options that will continue to exist for us.

And now let’s see what motivated TC to sell all his Sony gear to switch to Fujifilm.

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IN STOCK: Fujinon XF150-600mm f/5.6-8 at Amazon US and Adorama (Limited Number)

A limited number of Fujinon XF150-600mm f/5.6-8 lenses is now in stock at Amazon US here and Adorama here.

It is still out of stock at BHphoto, Moment and Focuscamera.

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New Firmware Updates for Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5

Fujifilm has released firmware updates for the Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5.

You’ll find all the details and download links below.

Rumors and Discussions

Firmware Details

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The Rumors to Come (Fujifilm X-H2, Fujifilm X-T5, Camera Remote App…) and What we Got Right and Wrong – Mid 2022 Rumor Check

We are half through 2022, so time to check out how things are going in the rumor world.

For you, this is a great opportunity to get an overview on all remaining rumors in one single article ranked by reliability and to see if FujiRumors was worth your time by delivering accurate information.

One more thing: there are so many things I am working on right now. All I can say is for now is that we are going to have lots of fun ;)

  • 45 rumors shared in 2022 so far (many more to come)
  • 10 rumors still to be verified
  • 34 correct rumors out of 44 verifiable rumors (one can’t be verified, see below)
  • 0 wrong rumors
  • 100% correct rumors

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Rumor Overview with Rating

HIGH RATING*
* 75% to 99% correct

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