Fujifilm Announces Delivery Delays for Fujinon XF27mmF2.8 R WR Due to High Demand

Guys, I told you to wait and pre-order the new XF27mmF2.8 R WR only AFTER I got my copy. But apparently you didn’t listen to me, tons of you pre-ordered it, and now I have to wait even longer for my Fujinon XF27mmF2.8 R WR!

In fact, Fujifilm has just announced that the demand for Fuji’s little gem, the Fujinon XF27mmF2.8 R WR is higher than they expected causing delivery delays all over the globe.

I mean, I can patiently wait for the Fujifilm GFX100S I just pre-ordered, but I can’t wait for the XF27mmF2.8 R WR and my plan was to grab one as soon as stores open again and I can leave my locked down village. But now I am afraid my local store won’t have any XF27mmF2.8 R WR for a while.

What a bad way to start the day. Well, at least I got the COVID vaccine today.

Down below the google translated Fujifilm statement.

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Top 10 February Posts: Firmware Updates, Sony A7III vs Fujifilm X-T4, Nostalgic Negative Explained, Sigma X Mount and More

So guys, February was the first month that I had to run FujiRumors as a daddy (he was born January 26).

You might therefore have noticed that sometimes I reply to tweets at 3AM, or a dramatic rise of typos in my articles. Sorry for that. ;) But I think my wife and me slowly get the hang of it.

The good thing is, FujiRumors just kept running as usual, and here are the top 10 articles for February.

  1. New Firmware for Fujifilm X100V, X-Pro3, X-T30 and XC 16-50mm II Released
  2. Sigma: “We May See Some Sigma Lenses for Fujifilm X Mount in 2021”
  3. Fujicast Interview with Fujifilm Manager: Talking Breakthrough Fujifilm X-H2, X-E4 the Last 26 MP (?), Open Lens Protocols, X80 and More!
  4. DPReviewTV: Sony a7 III vs. Fujifilm X-T4 – Which is Best?
  5. Fujinon XF 70-300mm F4-5.6 Hands On Reviews
  6. Fujifilm X-E4: Minimalist Tool and X100V or X-E4 for Street Photography?
  7. Fujifilm GFX100S “More Than Full Frame” Promo Series… and How Suddenly Sensor Size Does Not Matter Anymore for Some Youtubers ;)
  8. Fujifilm X-E4 X Lab – In Search of Lost Simplicity
  9. New Fujifilm Patent Shows Fujinon XF35mmF1.4 MK II
    Please read the follow up article: Fujifilm Currently NOT Working on Fujinon XF35mmF1.4 MK II
  10. Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

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Fujifilm Manager at CP+: “We Will Release Many XF and GF Mirrorless Lenses This Year, So Please Look Forward to It”

Fujifilm General Manager Takashi Ueno said at the virtual CP+ convention 2021 that Fujifilm will release “many mirrorless X and GFX lenses this year“.

Well, the start in 2021 was fantastic, with the following three lenses launched:

But that is apparently not enough for 2021.

FujiRumors already told you to forget about the XF35mmF1.4MKII. That’s rocksolid multiple confirmed from several trusted sources.

What will still come for sure are:

We also know Fujifilm is also working on a Fujinon XF150-600mm, but that one should come in 2022. Of course FujiRumors is investigating and making constant progress on the rumor front, so expect updates soon.

In the meantime, down below is a summary of Fujifilm’s CP+ online talk.

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Fujifilm X/GFX Savings with $500 Rebate on GF lenses, Luminar/Topaz Deals and More

Kickstarter

Software

Fujiflm X/GFX Deas in USA

GF Lenses – save $500 via mail-in rebate

All details on how the mail in rebate works can be found in this article. In short: buy your gear full price, send the bill to Fujifilm, get $500 back.

X100F

Fujiflm X/GFX Deas in EU/UK

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Mixed Deals

New Fujifilm Camera FF200002 Registered on January 31, 2021, and Why It’s a Curious Case (X-E4)

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.

The strange thing here is, that in terms of registrations we had two registered cameras recently:

  • FF200001 registered Sept. 2, 2020 = X-S10
  • FF200003 registered Dec. 14, 2020 = GFX100S

It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.

So which camera is the FF200002?

The answer is: the Fujifilm X-E4!

I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.

But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.

Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).

So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:

  • registered 1 month before announcement = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • registered 2 months before announcement = 3 cameras (X-T20, X100F, XF10)
  • registered 3 months before announcement = 3 cameras (X-T3, GFX50R, GFX100)
  • registered 6 months before announcement = 2 cameras (X-H1, X100V)
  • registered 4 days after after announcement = 1 camera (X-E4)

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New Deals Fujifilm X-T4 (with Lens), X-S10, X-T30, X-T3 in Europe

New Fujifilm cashback deals have started all over Europe.

Down below I will list the deals for Germany, Italy and UK. Note that only UK offers a rebate on the X-S10 as well as a nice trade-in deal for GFX100S purchase.

Also, in UK the deals with X-T4 are cashback deals, whereas the ones on the X-T3, X-T30 and X-S10 are instant rebates.

You have to purchase via official Fujifilm retailers. Amazon is included in the list of authorized dealers for Germany and Italy, but you must make sure that the gear you buy is shipped and sold by Amazon, and not from marketplace sellers. Amazon is not included in the official retailer list for UK.

Once you get your gear, you can claim your money back at the Fujifilm connect website here for Germany, here for Italy and here for UK.

GFX Deal in UK

Fujifilm UK decided that it’s time to get rid of your full frame gear and offers you £450 trade in bonus (on top of the trade-in value of your FF camera) if you purchase the Fujifilm GFX100S. You can also trade in other medium format gear (full list below).

And not only that.

If you buy the Fujifilm GFX100S, you’ll get the Fujifilm BC-W235 dual battery charger for free or a free NP-W235 battery.

Fujifilm X-E4 – Make More With Less: Fujifilm Manager Interview, Eye AF demo, Everything You Need to Know and XF27mmF2.8 R WR

On January 27, the big announcement day for Fujifilm, the little Fujifilm X-E4 was clearly overshadowed by the Fujifilm GFX100S.

And I get it, the GFX100S is definitely more of a revolution for the camera industry than the X-E4.

And yet, as a big X-E line lover, and current owner of the X-E3, I want to bring back some attention to the X-E4.

So far I have not made up my mind if I will get one or not. If I would not already own a 26 MP camera (the X-T4), then I’d probably upgrade. But so far I find myself well with the combination of X-E3 and X-T4. Today I used it to photography my wife and our son, switching between X-E3 with XF35/1.4 and X-T4 with XF80mm Macro. After the shoot, my son and me rested on the couch, as you see here ;).

So, back to the X-E4.

Down below you can find a summary of an interview of Janpanese Fujifilm manager, a few AF demo videos, a comprehensive X-E4 overview as well as some thoughts on the new XF27mmF2.8 R WR.

Also, a few videos from the “make more with less” Fujifilm series dedicated to the Fujifilm X-E4.

Videos + Summary

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FUJIFILM Fiscal Year 2020/3 Results: Firm X-T4 and X-S10 Sales Push Operating Income Back in the Black to Same Level of Last Year!

Fujifilm Fiscal Year 2020/3 Results

The results for the third quarter of the fiscal year 2020 have now been published by Fujifilm (Q1 report here, Q2 report here). FYI, the fiscal year in Japan starts on April 1 and ends on March 31.

It’s a year devasted by COVID-19, hence also Fujifilm suffered in some areas. But there are also good news. Let’s go with order.

The biggest hit in the imaging division has been taken by broadcast and cinema lenses. Not really a surprise, given many big events being canceled, such as the Toyko 2020 Summer Olympics.

Good news comes from the X series, where “firm sales” of the Fujifilm X-T4 and Fujifilm X-S10 allowed revenue for the third quarter to recover to the same level of last year.

A pity Fujifilm is still not able to decently ship the Fujinon XF50mm f/1.0, which still is mostly back-ordered. If they’d been able to match the initial high demand for that lens, that could have shown up with even better numbers.

Crossing fingers the same shipping-desaster won’t happen with the Fujifilm GFX100S and Fujinon GF80mmF1.7, as they also enjoy an astonishing high amount of pre-orders, and if Fujifilm will be able to deliver within March, then they will have decent imaging division figures to show for the end of the fiscal year compared to other brands (Fujifilm manager already hinted they are doing better than the rest).

The instax system keeps going strong.

Fiscal Reports

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