Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…

FujiRumors already told you a few months ago that Fujifilm will launch the Fujifilm GFX50SMKII in 2021.

We also told you months ago, that it will feature the very same sensor of the original GFX50S.

And now let’s move on and leak more about the Fujifilm GFX50SMKII.

According to trusted information we have received, the Fujifilm GFX50SMKII will be Fujifilm’s most affordable GFX camera ever.

This means it will be even cheaper than the currently most affordable GFX camera, the Fujifilm GFX50R, which retails at a price tag of $4,500.

That’s it for now.

Make sure to follow FujiRumors for more.

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Fujifilm to Launch Fujinon GF35-70mm Lens for $500 (kit price)

Long we have rumored an affordable G mount zoom lens by Fujifilm coming in the second half 2021.

Now we have an important update.

According to our sources, the lens should be a Fujinon GF35-70mm.

As we told you recently, the price of this lens is of $500 when sold in kit with a camera body.

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DPRTV: Fujifilm’s 5 Best Film Simulations

Fujifilm film simulations are more than just cool names for camera profiles.

Film simulations are the art of the colors that Fujifilm cultivates since decades, so far that the guy, who developed the original Fujifilm film stock already 50 years ago, still works at Fujifilm and is now in charge of crafting the film simulations.

So, colors are a serious thing for Fujifilm and you can see what you can do with them over at our Fujifilm film simulation group.

Now DPRTV published a video, where they go over what they consider the 5 best Fujifilm film simulations.

  1. Monochrome: He prefers it over Acros.
  2. Provia: Standard camera mode. Good standard profile. Does not push things too far. Great skin tones.
  3. Classic Neg: Great for street photography. Distorts reality, but not in a gimmicky way. Great for street scenes, knocks shadows down and makes street scenes look very dramatic, takes away some color and gives a nice vintage look. Aged, rugged look.
  4. Velvia: great for landscapes. Gives contrast and vibrancy. Can add some punchy drama to colors that are faded and muted. Adds a bit of magenta to blue skies, which can be really pleasing in landscape photos. Not great for skin tones
  5. Nostalig Neg: available only on GFX100S and GFX100. Mimics that classic American film stock from the 70s (Kodachrome etc.). Lower contrast but still rich saturation, warm colors.

For Video:

  • Eterna: For video an almost perfect profile. Very easy to grade. When he shoots high contrast scenes, he shoots F-Log, but in post he will immediately put an Eterna LUT on the file. Jordan loves Eterna

Where I don’t agree, is when they say ASTIA is boring. In fact, it is actually one of my top favorite film simulation, because it gives me a great balance between pleasing skin tones and vivid, but not oversaturated colors. I use ASTIA almost always when I take landscape images with people in the frame. I find it gives me the best results, better than Velvia, which is not great for skin tones.

More film simulations talk:

  • fujirumors – Vote Your Favorite Film Simulation!
  • fujirumors – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • fujirumors – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • fujirumors – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • fujirumors – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital

Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup

I get it that the brand new Fujifilm GFX100S and the Fujinon GF80mmF1.7 get all this attention.

But the Fujifilm GFX system is more than that.

Hence, here is a roundup that includes lots of GFX gear, not only the GFX100S and the GF80mmF1.7.

Warning: it is a massive roundup!

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The Roundup

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Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

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Fujifilm GFX Evolution: Leaving Perfection for…

ZP productions tested the GFX100S and GF80mmF1.7. He loves both, and owns both.

But there is one note he makes.

He says that when Fujifilm launched the GFX system a few years ago, it had sheer perfect lenses. But he noticed that with the latest lens releases, Fujifilm traded in a bit of that perfection to release less perfect, smaller and more affordable lenses.

In this context, he compares the GF110mmF2 to the GF80mmF1.7, the first one being expressions of Fuji’s perfection, the second one, while still being excellent and he actually totally loves to shoot with it, just not being just as perfect as the GF110mmF2.

I’ll make a summary down below of his 17 minutes long video below and would love to hear what you guys think about it.

Video Summary

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Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)

FUJIFILM 2021/2022
RUMORED PRODUCT RELEASE TIMELINE

Time to update our previous X and GFX gear timeline, which was not only limited to 2021, but lacked of some gear we rumored in the following months.

Also, I’ll include a list of products that will not come as the fake rumors keep spreading and I notice a tendency in forums to believe just everything that is written or talked about somewhere, may it be a monochrome camera, and X-T40 with IBIS coming very soon, the X-H2 coming 2021 and totally random stuff like that.

But luckily there is a 100% efficient anti-fake-rumors-vaccine called FujiRumors, so check out the list down below to know what Fujifilm really plans and when it will come.

And it won’t end here.

In fact, I have a skype call scheduled with the Japanese source in very near future. After the last call a few weeks ago, we dropped a couple of rumor-bombs (X-H2 details, the end of X-Trans IV, no more X cameras in 2021, the new GF zoom to come second half 2021 and more stuff I am not allowed to share just yet).

I expect that also our next call will be very interesting.

In case you’d like to know what it shared with us, feel free to follow FujiRumors and get updates via Facebook, RSS-feed and Twitter.

But until then, here is the most updated list of gear to come (and gear that won’t come).

X Series Gear
2021/2022

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Apple Adds RAW Support for More Fujifilm Cameras Including Fujifilm X-T4 and X-S10 with MacOS Big Sur and iPadOS 14.5

FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.

This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.

Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.

Down below you can find the fill list of currently supported X and GFX cameras.

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TIPA AWARDS 2021: Awards for Fujifilm, Sony, Canon, Nikon, Sigma, Panasonic, Pentax, Tamron, Laowa and More

TIPA has worked very hard and made a brutal selection, in which only the very best of the crème de la crème of the top of the top could win their extremely prestigious TIPA award.

Or in other words: camera companies paid again a lot of money to win meaningless awards.

And in order to make it even easier for companies to win (and hence make more money by selling award licenses), they created tons of categories, such as “expert”, “advanced” and “professional”.

Now to the winners.

Cameras

Lenses

More

Awarded Fujifilm Products

via tipa

Fujifilm GFX50S MKII will NOT be Announced on August 27

Image shows FCC registration of GFX100S
Image shows FCC registration of GFX100S

Just a little clarification.

The fantastic folks over at Nokishita recently spotted the FCC registration for the FF210001 camera. The info we got from that was:

  • there is an FF210001 camera registered
  • it has almost the size of the GFX100S
  • marketing material release is on August 27

Prior to this, FujiRumors told you:

  • there will be a GFX50SMKII
  • same sensor of original GFX50S

So, what Nokishita tells you is 100% accurate. I mean, that’s really what the FCC registration says and as usual Nokishita makes a hell of job when it comes to spotting registrations.

But here is the thing.

While Nokishita reports accurately that the marketing material is currently scheduled for August 27 release at the FCC, it is also true that this is not the date for the Fujifilm GFX50SMKII annoucement.

So guys, on August 27 you can:

  • get badly drunk with friends for an end-of-pandemic party
  • bring out your better half to an elegant dinner (and in that occasion explain her/him why you really need that new lens)
  • do whatever makes you happy

You won’t miss any Fujifilm annoucement on August 27.

The date for the Fujifilm GFX50S announcement will be a different one (if Fuji keeps the date fixed this time, as it keeps changing). Once it’s final, I’ll let you know.

For the rest of the specs, some of them might come surprising to you (at least they were for me), all you need to do is to follow FujiRumors.

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