On August 1st Fujifilm did increase prices on plenty of X and GFX gear.

We already warned you that further prices increases are planed, but at the time of that article we knew only about instax gear price increases.

Well, Fujifilm has now issued a statement (read below) to several news outlets such as PetaPixel and DRPeview.

The global marketplace continues to present business challenges, driven by the volatile market conditions facing manufacturers, retailers, and consumers alike. With these changes and the instability of the marketplace, we have made the business decision to further adjust prices to accommodate for these global changes. As we navigate the current market situation, Fujifilm is doing all we can to work with our retailers and consumers to weather this storm together. We appreciate your continued support.

Last time the price increases ranged between 8 to 15%, with only one item seeing a hefty 43% price increase.

Last time the Fujifilm X-E5 and Fujifilm X half were not affected by price increases, and it seems that also this time the X-E5 and X half won’t get any price hike.

For the second month in a row the Fujifilm X half is on top of the MAP camera ranking in Japan. And that, by a very large margin on the second placed camera.

Overall, out of the top 10, four cameras are coming from Fujifilm.

1. Fujifilm X half
2. Sony A7C II
3. Nikon Z5II
4. Ricoh GR IIIx
5. Fujifilm X-M5
6. Fujifilm X-S20
7. OM System OM-5 Mark II
8. Sony A7IV
9. Canon EOS R6 Mark II
10. Fujifilm X-T5
11. Nikon Z50II

via Map Camera

As usual, EISA conducted a brutal selection process. After months of rigorous field testing, they hand-picked only the most exceptional products worthy of a spot on their prestigious list.

Below, you’ll find this ultra-short list of winners — and it’s an honor that the Fujinon XF500mmF5.6 and the Fujifilm GFX100RF make it on that exclusive list.

Another testament to their professionalism is the in-depth, insightful commentary they provide on each award-winning product. Their write-ups are so sagacious, it’s almost as if they were… I don’t know… written straight by the companies’ marketing departments.

And please, stop suggesting EISA dishes out awards just to rake in cash from those notoriously expensive licensing fees. The mere thought that they might award products in order to earn thousands of dollars per logo use is preposterous. Obviously, this is the toughest, most hard-earned award in the industry, and every winner has fought valiantly for their spot.

Now, enjoy the very short list of winners of photography related gear below.

• Sony Alpha 1 II – Camera of the Year
• Canon EOS R1 – Professional Camera
• Canon EOS R5 Mark II – Full-Frame Camera
• Nikon Z5II – Best Buy Camera
• Nikon Z50II – APS-C Camera
• Fujifilm GFX100RF – Compact Camera
• Sony FE 28-70mm F2 GM – Standard Zoom Lens
• Sony FE 85mm F1.4 GM II – Portrait Lens
• Tamron 90mm F2.8 Di III Macro VXD – Macro Lens
• Nikon NIKKOR Z 28-135mm F4 PZ – Photo/Video Lens
• Tamron 28-300mm F4-7.1 Di III VC VXD – Superzoom Lens
• Fujinon XF500mm f/5.6 R LM OIS WR – Telephoto Lens
• Canon RF 70-200mm F2.8L IS USM Z – Telephoto Zoom Lens
• Sigma 300-600mm F4 DG OS | Sports – Ultra-Telephoto Zoom Lens
• Sony FE 16mm F1.8 G – Ultra-Wideangle Lens
• Nikon NIKKOR Z 35mm F1.2 S – Wide-Angle Lens
• Canon imagePROGRAF PRO-1100 – Photo Accessory
• Xiaomi 15 Ultra – Photo & Video Smartphone
• Panasonic LUMIX S1R II – Photo/Video Camera
• OM System OM-3 – Micro Four Thirds Camera
• Canon PowerShot V1 – Vlogging Camera
• Sony FE 50-150mm F2 GM – Lens of the Year
• Nikon NIKKOR Z 50mm F1.4 – Best Buy Lens
• Canon RF 50mm F1.4 L VCM – Standard Lens
• VALOI easy120 and easy35 – Analog Product
• Zoner Studio – Photo Software

via EISA

• Fujifilm X-E5 – Shipping now – Body In Stock at Some Stores
  BHphoto / Amazon US (black body/kit – silver body/kit) / Adorama / Moment / Nuzira / BestBuy / Paul’s Photo

It’s been over two years now when I last asked you which Fujifilm X series cameras you own.

Since then, we had plenty of new cameras an the Fujifilm X-E5 is hitting the market in these days.

So I thought it would be nice to see what has changed in these last few years.

Are fifth generation cameras now more popular than they were 2 years ago?

And especially, how successful was the Fujifilm X-E5 at least among the FujiRumors community?

IMPORTANT NOTE: if you pre-ordered the Fujifilm X-E5 (and it has not shipped yet) you qualify as an “owner” and can drop your vote in favor of the X-E5.

• Fujifilm X-E5 – Shipping now – Body In Stock at Some Stores
  BHphoto / Amazon US (black body/kit – silver body/kit) / Adorama / Moment / Nuzira / BestBuy / Paul’s Photo

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• Fujifilm X-E5
  BHphoto / Amazon US (black body/kit – silver body/kit) / Adorama / Moment / Nuzira / BestBuy / Paul’s Photo
• Fujifilm X-E5 Worldwide
  UK: WexPhotoVideoUK / AmazonUK / ParkCameraUK
  GER: AmazonDE / CalumetDE / Fotokoch
  EUR: 50.8 Shop / PCHstore / AmazonFR / AmazonIT / AmazonES / AmazonNL
  CAN: Amazon CA / Camera Canada
  Worldwide: Amazon of Your Country

• TTArtisan 75mm f/2
  BHphoto / Amazon / Adorama / Aliexpress / Pergear / TTArtisan

The TTArtisan 75mm f/2 has now been launched also for Fujifilm X mount.

It is available for L/Z/FE mount already since a while and you can read customer reviews below.

• BHphoto Customer Reviews
• Amazon Customers Reviews

Key Features

• Fuji equivalent ~112.5mm on APS-C
• F2 aperture for dreamy, creamy bokeh
• ED element for excellent chromatic aberration control
• Fast & quiet AF with stepping motor — supports Eye, Face & Animal detection
•  Full-metal body with clicked aperture ring
• Lightweight: only 326–340g

Purchase Options

• TTArtisan 75mm f/2
  BHphoto / Amazon / Adorama / Aliexpress / Pergear / TTArtisan