Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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Fujifilm Summer Savings: Some are Gone, some Are Ending but the $2,000 Rebate is Still Here!

So, the $2,000 rebate on the Fujifilm GFX50R is gone. Now, if you want something even more affordable than that camera, you’ll have to wait for the Fujifilm GFX50SII coming in September, which will come with an even lower price tag.

Other Fujifilm deals are ending pretty soon on July 25. But most of them run until August 22. Still available, the $2,000 rebate on the XF200mmF2. You’ll find all details below.

To know which are the best selling deals here on FujiRumors, check out this article.

However, if there is something among the gear you’d like to get, maybe don’t do my error. I’ve waited the last deal day in April to order the GF32-64 and given the overall shortage, I had to wait until early July to finally get it. Unless you are much more patient than me, then there is no hurry to order anything.

GFX Gear

X Gear

Coupon Code Deals

All Fujifilm Deals

Used Fujifilm Gear

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Fujifilm X-T4 Firmware 1.20 Released

Fujifilm has finally released the Fujifilm X-T4 firmware 1.40 that the Fuji Guys inadvertently leaked last week.

A new firmware for Fujifilm X-H1 should be released shortly, too. It fixes an annyoing IBIS bug when the X-H1 is used with the brand new Fujinon XF70-300mmF4-5.6.

Also, recently Fujifilm released firmware updates for Fujifilm X-T3, GFX50S and GFX50R as well as for X-E4, X-S10 and X-A7.

Down below the full details for X-T4 firmware 1.20.

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New Fujifilm Camera FF200002 Registered on January 31, 2021, and Why It’s a Curious Case (X-E4)

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.

The strange thing here is, that in terms of registrations we had two registered cameras recently:

  • FF200001 registered Sept. 2, 2020 = X-S10
  • FF200003 registered Dec. 14, 2020 = GFX100S

It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.

So which camera is the FF200002?

The answer is: the Fujifilm X-E4!

I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.

But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.

Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).

So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:

  • registered 1 month before announcement = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • registered 2 months before announcement = 3 cameras (X-T20, X100F, XF10)
  • registered 3 months before announcement = 3 cameras (X-T3, GFX50R, GFX100)
  • registered 6 months before announcement = 2 cameras (X-H1, X100V)
  • registered 4 days after after announcement = 1 camera (X-E4)

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Fujifilm X-E4 Leaked: Images, Price and Press Release

And finally, after the leaked images of the Fujifilm GFX100S including a size comparison with full frame cameras, and after the leaked images of the GF80mmF1.7, XF70-300mmF4-5.6 and XF27mmF2.8MKII, we finally have also the images of the upcoming Fujifilm X-E4 thanks to nokishita.

We also have the press release and the full specs below.

X-E4 will cost $849 and $1049 if bundled with the XF27mm2.8MKII

All the goodness will drop on January 27 at 8AM New York time.

Press Release, Specs and Images

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What We Expect to See from Fujifilm in 2021… and What Not!

What we Expect from Fujifilm

I thought I make a quick list of cameras and lenses that we could see in 2021, and what we surely will not get in 2021.

ATTENTION: It’s a mix of rumors, speculations and hopes. So read carefully to distinguish one from another.

2021 will be full of rumors, so make sure to follow FujiRumors on Facebook, Facebook, RSS-feed, Twitter, Youtube and Instagram.

X/GFX Cameras 2021

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Nitecore FX3 Dual Battery Fast Charger for Fujifilm X-T4

As the Fujifilm X-T4 comes without a charger, the first investment I did along with my X-T4, was to get the Fujifilm BC-W235 Dual Battery Charger.

Since a few weeks now, also Nitecore offers it’s own dual charger for Fujifilm X-T4 batteries, the Nitecore FX3 dual battery charger for Fujifilm X-T4. It costs you about half the price of the original charger.

As of now you can get it in various combinations:

The Nitecore FX1 dual charger for NP-W262S batteries was one of the top 5 sellers on FujiRumors in 2018.

It will soon be available also at other stores:

But as said, it’s not the only option out there. There is for example:

Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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Fujifilm X-T3 Discontinued and $500 Rebated Removed from Fujifilm Winter Deals List – Here is Why!

Fujifilm has Winter Offers running until January 3.

Until very recently, one of the official deals offered by Fujifilm was a $500 rebate on the Fujifilm X-T3.

As a matter of fact, at the time of this post this deal is still listed, but only at Adorama here (deal removed also from Adorama). The same deal is no longer available at BHphoto. Most importantly, it has been removed from the official deal list page of Fujifilm USA (see screenshot above, where the X-T3 is no longer listed).

So what happened? Well, a FR-reader wrote me an email and told me this:

My local store told me that the X-T3 has been discontinued. Over the weekend they also apparently stopped the $500 rebate, that in the U.S. had the camera selling for $999. The sales rep told me the intent is to let any remaining inventory in the supply chain sell at a higher price.

Down below is the list with what remains of the Fujifilm Winter deals.

XF Lens Deals

X Camera Deals

GFX Gear

Holiday Deal Pages

Selected Holiday Savings

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Apple Holiday Savings

All Fujifilm Deals

Used Fujifilm Gear

CRAZY Fujifilm X100F for $749 Only (save $550) – TODAY ONLY

Ok guys, I’m going to call this one the deal of the year!

And it runs today only!!!

Adorama is offering the Fujifilm X100F for $749 only! You save $550 hence 42%.

New Cyber Monday Deal Pages Live Now!

Apple Deals (including NEW MacBooks with APPLE SILICON M1 Chip!)

Software Deals and More

Viltrox Savings

Peak Design

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Fujifilm Deals

XF Lens Deals

X Camera Deals

Also, if you purchase of Fujifilm X100V, you get a free DOMKE Medium Camera bag or DOMKE Camera Strap.

GFX Gear