Fujifilm Summer Deals, Spinn Adhesive Wrap to Protect Your Gear, Latest Topaz Deals and More

Top on Kickstarter

  • Spinn has launched an extremely successful Kickstarter campaign. Simple and smart: a fully adhesive wrap to protect your gear
  • if you shoot a lot on a tripod, definitely check out this new Atoll ring on Kickstarter. Adds lots of flexibility to your gear when mounted on the tripod.
    NOTE: ATOLL is not compatible with the following Fujifilm cameras:

    • Fujifilm X-H2s is compatible with ATOLL D + Heightening Plate
    • Fujifilm X-T3 is compatible with ATOLL C + Heightening Plate
    • Fujifilm X-T4 is compatible with ATOLL D + Heightening Plate

Topaz New Deal

DeNoise AI v3.7 introduces improved color consistency with Low Light v4, updated TensorRT models, and important stability improvements and bug fixes. You save a total of $30 if you add the promo code “DENOISE15” at checkout (Click here).

X Lenses (Instant Rebate)

X Bundle Deals (Instant Rebate)

GF Lenses (Mail-in Rebate*)

*once you have received your gear, you can submit the form and claim your money back at this page (until August 31 by 5PM ET)

GFX Bundle Deals (Instant Rebate)

The Newest

The Rest

Topaz Deals

You can use our checkout code “FUJIRUMOR” to get an additional 15% discount on all TOPAZ products (Click here) :

Deals by Category

Brand Related Deals

Coupon Code Deal

All DxO Software

All Fujifilm Deals

Used Fujifilm Gear at B&H Photo

Used Fujifilm Gear at Other Stores

Officially Recommended Accessories by Fujifilm

CFexpress Cards

UHS-II SD Cards

Power Banks

Fujifilm X-T5 to Feature 40MP Non-Stacked Sensor (No 26MP Stacked Version Planed)

It was one of the questions I got most since the X summit in May.

And today it will find an answer.

An answer that comes from a new source, but as you know, if I share it on FujiRumors anyway, it means that I have reasons to trust this source. In my eyes, it is just as reliable as if I’d have been told this from a trusted source.

The rumor is this one:

The Fujifilm X-T5 will come with a 40MP non-stacked sensor, the same one that will be used by the Fujifilm X-H2 HR. Fujiiflm has no plans to release a stacked version of the Fujifilm X-T5, hence no Fujifilm X-T5s.

In a recent survey where we asked you which sensor you’d like in which camera model, you can see that half of you want a 40MP Fujifilm X-T5 and the other half a stacked 26MP Fujifilm X-T5S.

Well, if you are really out for a stacked sensor SLR shaped higher end camera, you might just get the Fujifilm X-H2s at this point as waiting for the stacked sensor Fujifilm X-T5s will be time wasted.

Top on Kickstarter

  • The well known company Spinn announced this rather unique adhesive wrap on Kickstarter (Click here). At first glance this looks like something very simple but it actually is quite cool.
  • If You Shoot on Tripod, You Might Love this New Product from Atoll

Latest Gear

X Lenses (Instant Rebate)

X Bundle Deals (Instant Rebate)

GF Lenses (Mail-in Rebate*)

*once you have received your gear, you can submit the form and claim your money back at this page (until August 31 by 5PM ET)

GFX Bundle Deals (Instant Rebate)

BHphoto Mega Deal Zone with Hundreds of Deals (Including Huge Rebates on CFexpress Type B Cards)

BHphoto has launched the Mega Deal Zone with hundreds of deals. You can get the full overview here.

Listed by Category:

SD and CFexpress Cards

Accessories and X Mount Lenses

Fujifilm Summer Deals

X Lenses (Instant Rebate)

X Bundle Deals (Instant Rebate)

GF Lenses (Mail-in Rebate*)

*once you have received your gear, you can submit the form and claim your money back at this page (until August 31 by 5PM ET)

GFX Bundle Deals (Instant Rebate)

The Newest

Oops I did it Again: I Bought my Dream Lens and Here is Why

image taken with Fujifilm X-T4 and XF80mmF2.8
image taken with Fujifilm X-T4 and XF80mmF2.8

I Failed

I tried, but I failed.

And I failed in less than 48 hours.

I am afraid too many of you guys know what I talk about: try to resist to G.A.S!

It all started February 1st, when Fujifilm launched new deals here in Italy (and all over Europe). And to my surprise, the deals included one of my top 3 Fujifilm items on my 2022 wishlist.

Less than 48 hours after the launch of deals, I found myself at my local photography store, my credit card flying over the sales counter and in my bag a box containing the Fujinon GF50mmF3.5.

And don’t worry, my wife approved this purchase… now all I need is her to approve also my other two Fuji-dreams gear 2022, meaning this camera and this lens ;).

I am Happy I Failed :)

Here is why I bought it, and I am so excited about this lens.

As you know, last year I bought into the Fujifilm GFX system by treating myself with a Fujifilm GFX100S and Fujinon GF32-64mmF4.

My main application for this wonderful combo is landscape photography.

So how is that working out?

Well, my go-to bag for hiking is my Camslinger Outdoor. I love the practicality of it to a point, that I won’t buy gear (for landscape photography) that does not fit in there. And despite having a sensor about 70% larger than full frame, the GFX100S with GF32-64mmF4 still fits!

So, for me, this combo is compact enough, and I can easily make my usual 4 to 6 hours hike with the GFX100S and GF32-64 on my hips.

Why do I say this?

Because I want to make clear that I don’t perceive the GFX100S with GF32-64 as too big for the purpose of landscape photography, especially considering what it is: a 100 megapixel medium format system that I can carry around all day on my hips. It’s frankly amazing.

But while it is a surprisingly compact combo for the purpose of landscape photography, the GFX100S combined with the GF32-64mmF4 is not small enough for my taste to bring it with me for more casual shooting, may it be for my street photography or to document my family life.

By getting the Fujinon GF50mmF3.5, though, the whole combo gets substantially smaller and lighter, making it much more portable and easier to pick also for casual photography.

And to be clear: my well-equipped APS-C system is and remains king when it comes to flexibility, performance and value for money. I still take my X system with me on hikes, on my travels, on my day trips with family and I also blindly trust it in crucial moments like when I had to photography my first wedding.

But owning the GF50mmF3.5 simply gives me more options and opportunities to pick up my GFX100S more often if I want to.

I am very happy with my purchase and I can’t wait to use use it comprehensively starting with this weekend.

We (my family and me) are probably going to the town of Sirmione this Saturday. I have never been there and can’t wait to test my new lens in such a wonderful little lake town.

** CLICK HERE to Read the Rest of the Article **

Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

Related Article

The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More”

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

LAST DAY for Some X Deals, Luminar AI Savings and Nitecore Giveaway

This is the last day for some X series deals. You can find all details below.

There is currently a 40% rebate on Luminar AI ending July 26.

These are also the last hours to win Nitcore products by joining the giveaway down below or at this page. You can win:

Fujifilm X/GFX Deals

GFX Gear

X Gear

Coupon Code Deals

a Rafflecopter giveaway

Fujifilm Summer Savings: Some are Gone, some Are Ending but the $2,000 Rebate is Still Here!

So, the $2,000 rebate on the Fujifilm GFX50R is gone. Now, if you want something even more affordable than that camera, you’ll have to wait for the Fujifilm GFX50SII coming in September, which will come with an even lower price tag.

Other Fujifilm deals are ending pretty soon on July 25. But most of them run until August 22. Still available, the $2,000 rebate on the XF200mmF2. You’ll find all details below.

To know which are the best selling deals here on FujiRumors, check out this article.

However, if there is something among the gear you’d like to get, maybe don’t do my error. I’ve waited the last deal day in April to order the GF32-64 and given the overall shortage, I had to wait until early July to finally get it. Unless you are much more patient than me, then there is no hurry to order anything.

GFX Gear

X Gear

Coupon Code Deals

All Fujifilm Deals

Used Fujifilm Gear

Officially Fujifilm Recommended SD-Cards

Officially Fujifilm Recommended Power Banks

Fujinon XF200mmF2 is BACK at BHphoto!

A few days ago, we reported how BHphoto pulled off the Fujinon XF200mmF2 from their website and notified customers that it has been discontinued.

I investigated this, and my sources told me that Fujifilm is right now manufacturing XF200mmF2 like crazy due to the $2,000 rebate and they have no plans to discontinue this lens.

Well, it seems that my sources were spot on. In fact, BHphoto just pulled back the dedicated XF200mmF2 page.

So all good. If you want this lens, you can get it with a huge discount now.

GFX Gear

X Gear

Fujinon XF200mmF2 Lens Removed from BHphoto but NOT Discontinued

Fujinon XF200mmF2 – Discounted but Not Discontinued

Ok, let me set something right.

BHphoto has completely removed the Fujinon XF200mmF2 R LM WR from their website. You’ll be redirected to a page that says: “The page your requested is no longer available. We have redirected you to a simlar page for your convenience.” I tried to check a google cached version of the page, and when I add the XF200mmF2 to the cart, it then tells me “some item(s) are no longer available at B&H“.

The situation is not much better at other stores. AmazonUS says here “Currently unavailable. We don’t know when or if this item will be back in stock” and Adorama says here that it is “Temporarily On Backorder“.

According to a FR-reader, BHphoto is sending out emails telling customers that the XF200mmF2 is discontinued:

B & H has sent me an email saying that the fuji xf 200 mm f2 has been discontinued and they no longer carry it.

So what is happening? Is it really discontinued?

I did investigated this, and I can 100% safely say that the lens is not at all discontinued. So I do not know why BHphoto is not listing the lens anymore.

What I know is that given the worldwide $/€ 2K discount on the XF200mmF2, as to expect, the lens sold out almost everywhere. And I’ve warned you already back in May that such a discount is ridiculous for a lens that was already short on stock before this epic deal.

Now the inevitable happened: it’s out of stock basically everywhere and who knows when Fujifilm will be able to ship current orders.

So, if you are interested in this lens, place your order. You’ll get it at some point. Fujifilm is still manufacturing it and will for a long time. But you better arm yourself with patience.

The XF200mmF2 Problem

The Fujinon XF200mmF2 is arguably one of the very best lenses Fujifilm ever made.

As we reported here, when Fujifilm designed it, they didn’t care about size and price. All they wanted to achieve, was the best image quality and a fast autofocus.

But Fujifilm managers told us that it did not sell well. In fact, given the struggles the XF200mmF2 faced on the market, Fujifilm is wondering if it makes any sense at all to continue to develop and manufacture long prime lenses, that will just result in a loss of money for Fujifilm.

My guess is that people overall tend to prefer zoom lenses that cover that 200mm range, and there are quite some of them in the Fujifilm lineup (and more will come in future).

Sure, none of them is optically on par with the close to perfect Fujinon XF200mmF2, but they are all very decent lenses anyway and deliver an image quality that will be totally satisfactory for the vast majority of Fujifilm X shooters. And they all come for a significantly more affordable price tag.

What About the XF300mmF4 and XF500mmF5.6?

Speaking of long primes…

Back in March 2020, we reported about two Fujinon XF patents showing a Fujinon XF 300mmF4 and Fujinon XF500mmF5.6.

And although I am aware that some folks gave it as 110% certain that those lenses will come in 2021, we warned you in January 2021 that those lenses won’t come in 2021. And quite frankly I have no idea if they will ever come.

We invite you to check out or latest and most updated 2021/2022 rumored Fujifilm products timeline to see what is coming (and what not).

The Future Needs…

So what will the future bring?

Well, you might remember how back in 2019, Fujifilm launched a survey on which lenses we’d like to receive in future.

FujiRumors took 1:1 the lens suggestions Fujifilm made and made this poll out of it that saw 20,000+ people voting on it.

Guess what?

All the long telephoto prime lenses ended up at the very bottom of the ranking, showing that there is simply not enough interest for such lenses.

My take?

Well, I think the XF200mmF2 is maybe not long enough (although with the 1.4x TC it is basically an XF300mmF2.8 lens).

What  I believe could be worth Fuji’s R&D and become much more successful is a Fujinon XF400mmF4 lens. And with 1.4x TC you’d have a XF560mmF5.6 lens. That lens, I believe, could guarantee Fujifilm decent sales.

So, let’s hope Fujifilm won’t give up on telephoto prime lenses. They are needed. For a niche, sure, but definitely needed.

GFX Gear

X Gear

BHphoto Celebrates July 4th with 1,000+ Deals and We Selected a Few for You

BHphoto has now officially launched their 4th of July deals, with more than 1,000 items on offer that you can check out here.

They include all current official X/GFX deals, but also some third party Fujifilm X lenses, Instax cameras and of course tons of accessories, bags and much more.

Down below a few selected deals for you.

Camera Bags

Third Party X lenses

GFX Accessories

SD Cards & Memory Storage Deals

Apple Products

Instax World

GFX Gear

X Gear