Level Up Your Video Gear – Save up to $1,000 until September 10

GFX DEALS – End September 24

X Series Deals – End September 10

Fujifilm EUROPE Deals

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Fujifilm GFX100 II Coming with Waveforms Monitor and Anamorphic Mode

For the first time ever (and to big joy of Jordan Drake I guess), Fujifilm will offer

  • waveforms monitor
  • anamorphic mode

This much loved videographer features will come to the Fujifilm GFX100 II.

And of course we hope that Fujifilm will also treat current 5th generation gear shooters (X-T5, X-H2, X-H2S, X-S20) with firmware updates that will bring those features also to those cameras.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm GFX100II with 3-Way Tilt Screen

When we shared the rumor that the Fujifilm GFX100II would accept the cooling fan (which we confirm), I noticed people saying in the comments that this obviously means the GFX100II will have a fully articulating screen, just like every other cameras that is currently compatible with that fan.

But sometimes, what we think is so obvious, is wrong anyway ;).

Because we have been told the Fujifilm GFX100II will have a 3 way tilt screen.

Cameras Compatible with the Cooling Fan

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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Fujifilm to Launch New Film Simulation on September 12

Usually it goes like this.

Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.

But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).

That sucked, and I started moaning about it after the last X summit in May 2023.

But things are finally going to change on September 12.

According to our trusted sources, Fujifilm will launch a new film simulation on September 12.

One more thing to look forward to on September 12.

  • click here – How 3 Dollar Saved my Fujifilm X-T5 and Re-Discovering Classic Negative in Vietnam
  • click here – Welcome to the World of VELVIA Film Simulation
  • click here – An Introduction to Fujifilm’s Film Simulation Modes
  • click here – I photographed my first wedding and here are the Film Simulations I loved most
  • click here – Vote Your Favorite Film Simulation!
  • click here – Fujifilm Colors Science: GFX vs X Series, From Superia to Classic Negative, More Film Simulations
  • click here – Fujifilm Managers Talk Film Simulations: Origins, Evolutions, Goals, Misunderstandings, Bold Classic Negative and Much More
  • click here – The Power of Fujifilm Colors: Why I LOVE Fuji Colors and See Them in Action at Our Film Simulations Group
  • click here – Meet Minami-San, Fujifilm’s Color Guru Since 50 Years and Now Bringing Fuji’s Color Science from Film to Digital
  • click here – Fujifilm asks what’s your favorite film simulation (and I tell you mine)
  • click here – Fujifilm Rethink RAW :: JPEG is Your Friend and Fuji’s Film Simulations Rock
  • click here – This Guy Fine Tuned his Fujifilm Film Simulation Settings Inspired by the Work of Great Film Photographers. See “Chrome Eggleston” & More
  • click here – An Ode To ACROS: “A Game Changer, My Favorite Film Simulation by far!” :: And about the Best ACROS (or B&W) Settings!

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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The 3 Biggest Fujifilm X Summit Disappointments

Save up to $500 on Camera to Cloud ready Fujifilm Gear

GFX DEALS – End September 24

X Series Deals – End September 10

Fujifilm EUROPE Deals

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Fujifilm GFX100II Compatible with External Cooling Fan

According to our trusted sources, the Fujifilm GFX100II will be compatible with the external cooling fan.

This should address the concerns regarding the heat management when shooting 8K video or 4K/60p.

Cameras Compatible with the FAN-001 Cooling Fan.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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What’s Left of the Big Fujifilm X and GFX Deals

GFX DEALS – End Today

X Series Deals – End September 10
NOTE: only XF56mmF1.2 and Teleconverter Deals end Today

Fujifilm EUROPE Deals

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Last Day to Save Big on GFX100S and GF Lenses (plus up to $1,000 Savings on X Series)

The deals on the GFX100S and GF lens will expire today. X series deals will run until September 10 in USA.

GFX DEALS

X Series Deals

Fujifilm EUROPE Deals

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Fujifilm Designers Talk X-S20 Camera Body and User Interface (and AI Camera Future)

On a recent visit to Japan, Johnnie had the chance to visit FUJIFILM’s new design center and talk to Aida-san, who designed the Fujifilm X-S20, other cameras as well as the legendary cooling fan, and Nagai-san, who was in charge of designing the camera User Interface.

Above the video (and below some excerpts from it). Check out also the article on CineD here.

  • When the planning for a new product starts, we list all the new features and requirements for improvements on existing features are advised
  • User interface (UI) designers design the UI to make the UI it easy to use
  • the challenge was to keep size small despite using a much larger battery
  • the cooling fan solution was appreciated by the users
  • designing the grip is always difficult. In prototype stage they let several people with different sized hands hold the camera to get to the best shape possible
  • Aida-san is proud of having designed a small camera that achieves a comfortable balance between size and comfort
  • her dream camera to design would be a film camera
  • when asked if it would be possible, thanks to AI, to talk to the camera and dictate the settings to it, Nagai-san said it would be possible. The X series supports 35 languages, so it might be hard to support them all
  • subject detection incorporates the learning effects of AI
  • more AI features will be added in future
  • it’s important to continue to explore the possibilities of AI for photography
  • Nagai-san is particularly proud of designing the menu for the new Vlog mode
  • Fujifilm wants to design a UI that satisfies everyone from first-time camera users to professional photographers

Fuji’s Fifth Generation Gear

Viltrox 27mm f/1.2 First Impression Reviews, Specs and Samples

from the video of Xing Liu linked down below
from the video of Xing Liu linked down below
  • Viltrox Store – save 8% in selected products using coupon code “FUJIRUMORS”

Xing Liu and The Hybrid Shooter have published their YouTube videos about the upcoming Viltrox 27mm f/1.2 Pro.

It does sound like another fantastic lens of Viltrox.

Some Specs

  • Minimum Focusing Distance: 0.28m
  • Focus Motor: STM
  • Weight: 560g
  • Filter Size: 67mm
  • 40mm Full Frame Equivalent
  • Optical structure of 15 elements in 11 groups
  • Waterproof and antifouling coating, all-metal lens body and reliable structure design for dust-proof and splash-proof

Review Videos (+ Summary)

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