It’s Over my Friends: No More X or GFX Related Announcements This Year

Yes I know.

I am aware that in the first half of 2023 Fujifilm has registered a camera with the code name FF230002.

And I am aware that never before Fujifilm needed more than 4/6 months to release a camera after its registration has been spotted.

This is why 99,9% of people out there are so sure there will be another Fujifilm announcement this year.

Maybe in November, as that’s a great month to launch new gear (Fuji’s most important camera has been launched November last year for example).

But this ain’t gonna happen, according to our sources.

In fact, we have been told (thanks!!!), that as far as 2023 goes, this was it. There is no new gear coming in 2023.

I mean, yes, the two GF tilt shift lenses still have to hit the market. But of course our sources mean that there won’t be any further announcements this year.

This means that we will also NOT get the next Fujinon XF lens that we already rumored a couple of weeks ago, in 2023.

So all we got (and will get) in 2023 is:

Some great stuff dropped in 2023 for both systems, but certainly there was more to rejoice for GFX users rather than X series users this year.

But before the X series users start moaning, just a quick reminder on what we got in 2022:

Sure, we always wish for more. But over the last 2 years I think we can agree that there has been quite some decent stuff for both systems.

And what about 2024?

Well, for that, my friends, you’ll have to follow FujiRumors.

We are working on it and making huge progress with the rumors regarding gear to drop 2024.

Rumors, that will be shared exclusively for you here on FujiRumors.

Fujifilm Facebook Groups

40 Fujifilm Products Win Good Design Award

40 Fujifilm products won the Good Design Award.

In terms of X and GFX photography gear, these are the winners.

40 products in a wide range of business areas win Good Design Award

– Mirrorless digital camera “FUJIFILM GFX100 II” and “Structural color inkjet technology” chosen as one of the Good Design Best 100

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX Deals Continue Except for One

The Fujifilm GFX100 II is here.

But the Fujifilm GFX100S is still a pretty much fantastic camera. And now you can even save lots of money on it.

Ending today: the deal on the Fujifilm GFX50SII body only or combined with the GF35-70mm lens.

GFX DEALS

X Series Deals

miXed Deals
+
Fujifilm Officially Recommended Accessories

** CLICK HERE to Read the Rest of the Article **

Nikon Zf: Well Done Nikon, Retro is the “Innovation” that Will Boost Your Sales, but…

So, the Nikon Zf is out and originally I did not want to make any article about it.

But since the buzz is big and many headlines compare it to Fujifilm’s retro approach (like our Italian friends at Promirrolress here that gave it the headline: “the Nikon Zf makes Fujifilm tremble“), I thought to launch a dedicated article mainly so that you guys can discuss about it in the comments.

My comment?

In short: I love what Nikon did with the Nikon Zf, even though there are reasons I still consider Fujifilm the better pick.

What Nikon did right

The problem is this:

Pretty much all mid and higher end mirrorless cameras you can buy today are excellent.

At the same time, there is not much innovation anymore in terms of sensors. The last big jump was achieved with the stacked sensor. Since then, we are still waiting for the next big thing (global shutter?), but that “big thing” seems to be still far away.

So the question is: what could motivate people to buy a new camera, if what they have is already so good and the new gear does not really bring groundbreaking new specs to the table?

Is a 20% faster sensor readout or a 10% higher autofocus accuracy really a reason to upgrade gear?

I don’t think so.

But what could work as a much bigger motivation to upgrade than a slightly faster sensor readout is to offer a completely different photographic experience over the mainstream thanks to dedicated dials, retro look and feel, vintage manual controls.

Because even if the camera might be identical in terms of specs to many other cameras, it will still be able to offer something completely different thanks to the retro approach.

Also, in times where camera companies have to find ways to draw younger generations into their systems, the retro style could be paradoxically something that achieves exactly that goal, as we can see from the terrific success of the Fujifilm X100V.

That’s why I believe the Nikon Zf will become a terrific success. It is the one thing that sets it apart from all other Nikon Z cameras (except for the Nikon Zfc of course).

Nikon Zf or Fujifilm?

The Nikon Zf uses the same 24MP sensor of the Nikon Z6II. And we know from Photons to Photos dynamic range measurements data, that it is marginally better in terms of dynamic range over the 40MP Fujifilm X-H2 with X-Trans sensor (Z6II has a PDR of 11.26 vs X-H2 a PDR of 10.75).

But that’s actually not the point.

Other aspects are more relevant. The Nikon Zf has:

  • no joystick
  • no dual UHS-II card slot
  • no awesome film simulations
  • lenses without aperture ring
  • less megapixel than X-T5
  • more than 30% heavier than my X-T5 (plus the bigger full frame lenses, without aperture ring)
  • overall the X-T5 has better specs for stills and video (full specs comparison here)
  • fully articulating screen (I am not a fan of it)
  • more expensive than X-T5

Now these are just a few things that make the Nikon Zf not a temptation for me. But for many others these might not be an issue at all.

I am not bashing on the Nikon Zf. On the contrary, I applaud and welcome it, and it is the first camera from another brand that actually grabs my interest for more than just 5 minutes. ;).

I believe the Nikon Zf will become a terrific success. And I certainly wish it to Nikon. More vintage cameras on the market are always welcome and refreshing over the plethora of PSAM dial cameras out there.

Well done Nikon!

Viltrox 27mm f/1.2 Review by Optical Limits: “an Impressive Piece of Equipment”

Opticallimits has published its review of the Viltrox AF 27mm f/1.2 XF Pro.

They are impressed by its performance and write in their conclusions.

Viltrox has delivered an impressive piece of equipment – again. The Viltrox AF 27mm f/1.2 XF Pro is sharp at f/1.2 and great at medium aperture settings.

As expected, the RAW vignetting is on the high side at f/1.2, but auto-correction reduces the issue to a more manageable level.

Image distortions, as well as CAs, are negligible in their original form already.

The quality of the bokeh is good but not flawless. The general out-of-focus rendering is very smooth in the background. However, the “cat eye” effect sets in quite early, and there’s some bokeh fringing at very large aperture settings.

Flare is quite well controlled for such a fast lens.

The Viltrox lens isn’t a king when it comes to sun stars, but given the 11 aperture blades, the designers simply focused on bokeh quality instead.

The mechanical quality of the Viltrox Pro lens is outstanding and easily on par with Fujifilm’s own prime lenses. It’s a tightly assembled, all-metal body with smooth, high-quality controls and fast AF (on the X-H2, at least). Internal focusing, weather-sealing, and a water-resistant coating on the front element provide protection against tough outdoor conditions.

You can read the full review at opticallimits here.

You save 8% on the Viltrox 27mm f/1.2 Pro by using our coupon code FUJIRUMORS at checkout if you purchase directly at the Viltrox Store here (shipping worldwide).

Fujifilm GFX100 II – My First Impressions and Quick Autofocus Test (vs GFX100S)

So guys,

here is part 2 of my initial impressions of the Fujifilm GFX100II and GF55mmF1.7.

In part 1 we covered the lens. Now it’s time to look at the GFX100II.

How did I get my hands on that gear?

Well, Fujifilm had one of its Italian Roadshow gear presentation in the lovely town of Trento just 30 minutes car drive away from my home. Luckily they already had the new gear :).

I was able to spend a total of 30 minutes with it. Not much, but enough to get some initial impressions of it (not a review, of course).

Fujifilm GFX100 II – My First Impressions (vs GFX100S)

** CLICK HERE to Read the Rest of the Article **

Fujifilm GFX100 II Look Up Table (LUT) Input Device Transform (IDT) for F-Log for F-Log and F-Log 2 Now Available

Overview

This LUT file and IDT file is to edit the movie data below when the data is edited by a movie editor on your PC or Mac.

<F-Log 3D-LUT file / F-Log IDT file>
* F-Log movie data recorded with GFX100 II, GFX100S, GFX100, X-E4, X-S10, X-S20, X-T30 II, X-T30, X-T2, X-T3, X-T4, X-T5, X-Pro3, X-H1, X-H2S, X-H2 and X100V
<F-Log2 3D-LUT file / F-Log2 IDT file >
* F-Log2 movie data recorded with GFX100 II, X-H2S, X-H2, X-T5 and X-S20.

Download

F-Log 3D-LUT file / F-Log IDT file / F-Log Data sheet

Last updated: 9.12.2023
F-Log_LUT_E_Ver.1.26.zip [11.8MB]
*Decompress the “F-Log_LUT_E_Ver.1.26.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2023
F-Log_IDT_Ver.1.00.zip[8.0KB] 
Last updated: 6.16.2022
F-Log_DataSheet_E_Ver.1.1.pdf [192KB]

F-Log2 3D-LUT file / F-Log2 IDT file / F-Log2 Data sheet

Last updated: 9.12.2023
F-Log2_LUT_E_Ver.104.zip [2.5MB]
*Decompress the “F-Log_LUT２_E_Ver.1.04.zip” file and launch “.cube” file from a movie editor.
Last updated: 9.12.2022
F-Log2_IDT_Ver.1.00.zip[8.0KB]
Last updated: 6.16.2022
F-Log2_DataSheet_E_Ver.1.0.pdf [120KB]

The Latest GFX Gear

Fujifilm GFX100 II Explained by Fujifilm Managers and Talking Firmware Updates for X/GFX – CineD Interview

CineD sat down with product planning manager Makoto Oishi-san and product planner Taiji Yoneda-san to talk about the GFX line and what makes the Fujifilm GFX100 II special.

You can and should watch the 24 minutes video above. But if you are in a hurry, I will provide also a quick summary below.

There is also a little section about firmware udpates, where Johnnie from CineD asks for one feature available on X-S20 to come via firmware update to GFX100II, and one available on GFX100II to come to X-H2, X-H2S, X-T5 and X-S20.

In short: if the request from users is strong, Fujifilm might make it happen. So guys, you know what you have to do in the comments now ;).

Summary

** CLICK HERE to Read the Rest of the Article **

How Fujifilm Could Turn the Imminent X Summit into an EPIC PARTY also for Fujifilm X Shooters (Hope, not Rumor)

The Fujifilm X summit starting soon will definitely be a GFX party day.

And look, it’s just fair like this. Look at what Fujifilm gave us in the last 1+ year:

  • X-T5, X-H2, X-H2S, X-S20, XF150-600, XF18-120, XF30mm Macro, XF 56 MKII
    vs
  • GFX50SII

So yes, it was high time for a GFX party and looking back X shooter should just accept this happily.

However, there is one thing that Fujifilm could do, rather easily, to turn the next GFX-centric X summit into an epic day also for Fujifilm X shooters.

What is it?

Well, we know that the Fujifilm GFX100 II will come with new features not even available on flagship X series model until now.

We are speaking of:

  • new film simulation REALA
  • touch-to-track in video autofocus
  • waveform monitor
  • anamorphic mode
** CLICK HERE to Read the Rest of the Article **