Trust me.

The Fujifilm GFX100 II will blow your mind.

We have shown how it destroyed the Hasselblad X2D by the specs and it will be the biggest temptation ever launched for Full Frame users to ditch their smaller sensor and step up to something about 70% larger and fuller than full frame.

And today Fujifilm gives us a first glimpse into the Fujifilm GFX100 II with the video you can see above (screenshots below). We notice:

• 2 FN buttons on the fron of the camera
• PSAM dial with 6 Custom modes
• manual MCS switch still there
• three buttons right behind the shutter
• movie/stills switch

NOTE: I hear some claim this camera is called Fujifilm GFX100SII. But that’s FAKE. This is not the Fujifilm GFX100S II, but the Fujifilm GFX100II.

Get Yours (soon)

• GFX100 II*
  BHphoto / Amazon / Adorama
• GF 55mm f/1.7 R WR*
  BHphoto / Amazon / Adorama
• GF 30mm f/5.6 Tilt Shift*
  BHphoto / Amazon / Adorama
• GF 110mm f/5.6 Tilt Shift*
  BHphoto / Amazon / Adorama
  *coming September 12