Fujifilm Financial Results for Q1 FY2023: Brisk Sales for X-T5, X-H2, X-H2S and Instax

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Fujifilm has announced the financial results for the first quarter of the fiscal year 2023 (April to June).

Good news for Instax (as to expect) and for the 5th generation X series gear.

  • Revenue from digital cameras increased significantly, mainly due to solid sales of X-H2, X-H2S and X-T5, which were released in FY2022.
  • We will continue to offer attractive products by achieving overwhelmingly high image quality with the large format in the GFX series and the best balance between image quality and size in the X series

The 5th Generation Goodness

Press Release

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Fringer EF-FX Pro III Released with Weather Sealing

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Fringer has now released the Fringer EF-FX Pro III.

Fringer EF-FX Pro III (FR-FX3) adapts Canon EF mount lenses to Fujifilm X mount cameras while keeping all the auto functions. Compared to the second version, the Mk III has added weather sealing. Now it can be used in more weather conditions.

Fringer adapters can be ordered at B&H Photo, AmazonUS and Adorama.

List of Smart Adapters

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Fujifilm Manager Interview (D.Etchells – PP): A Look into Fuji’s Deep Learning AF, Why X-T5 has No Battery Grip, Firmware Improvements and More

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image courtesy "imaging-resource" - We use this image because the article at PetaPixel was done by Dave Etchells, who previously worked for imaging-resource - check it out here
image courtesy “imaging-resource” – We use this image because the article at PetaPixel was done by Dave Etchells, who previously worked for imaging-resource – check it out here

Manager Interview

David Etchells, formerly at Imaging Resource, and always highly respected for his deep technical knowledge, has now shared his talk with Fujifilm managers at the CP+ earlier this year.

As usual, David knows how to dig deep into technical details and make the right questions.

Here on FujiRumors we will provide just a short summary in bullet points for those of you who are in a hurry and want to give it a quick glance. But for the full talk you have to check out the very interesting article at petapixel.

Deep-learning based AF tracking system

  • it’s an enormous task to develop it. Tens of thousands of photos of an intended subject must be manually processed by humans
  • Fujifilm has to constantly add new elements to the training database to improve AF tracking
  • X-H2S firmware 3.0 improved mainly
    – AF tracking with fast moving subjects
    – increased the AF frequency during continuous shooting by making the algorithm more efficient and processing faster (double the AF processing speed of previous firmware)
  • they talk how certain AF improvements might come to X-T5 and X-H2 at some point – which then happened on May 24
  • Fujifilm might be the first manufacturer, who, with their latest firmware, now tightly couples AI subject recognition with conventional phase-detect-based AF tracking. David says that this is significant because AI subject recognition and conventional AF tracking are two fundamentally different processes. Getting the two to work together in close coordination is a big breakthrough.

Fujifilm X-T5 – 3 millimeters too much ;)

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Sigma 100-400mm f5.0-6.3 DG DN OS Contemporary Coming for Fujifilm X Mount (New Source)

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I know, I know.

In the Sigma world, DG lenses are for Full Frame, whereas DC lenses are for APS-C.

Got it.

But I also got a rumor from a new source (via the revived anonymous rumor box), that Sigma will launch a X series version of their Sigma 100-400mm f5.0-6.3 DG DN OS Contemporary.

The release should happen still this year.

Yes, it’s a full frame lens, but it is not a new practice to adapt Full Frame glass to APS-C, as we can see for example with the Tamron 150-500mm f/5-6.7, which was also initially launched for Full Frame but then Tamron released it also for X mount.

So, if the rumor is accurate, Sigma would just do the same.

Look, I also prefer it when lenses are specifically designed for APS-C, as it would make the lens smaller, but I also get it that for Sigma, Tamron & Co it is simply very cost efficient to take an existing FF lens and swap the mount to make it fit for APS-C.

Again… this rumor comes from a new source. So, while we are grateful for the tip, we also have to take it with the mandatory grain of salt. I was not able to double confirm or multiple check it.

  • TO THE SOURCE: Thanks for giving yourself a nickname so I can identify you in future if you decide to share more details.

Sigma X Mount AF lenses

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Viltrox 27mm f/1.2 Release between August 21 and 31 – Report

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It’s many months now that Viltrox is teasing the Viltrox 27mm f/1.2 Pro AF lens for Fujifilm X mount.

We also told you that it would be announced in mid-August, and this seems to be confirmed now also by the Chinese Weibo account 独立摄影师联合会, who says:

  • announcement between August 21 and 31

The long wait is finally ending soon.

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