Back in September we reported about the upcoming Sirui Sniper f/1.2 series of lenses. There is also a CineD video that introduces these lenses and we shared it here.

Now the lenses are listed at Indigogo and the campaign will start on November 20.

You can check out the dedicated Sirui Sniper page at Indiegogo here and at the dedicated Sirui page here.

The super early bird price will be of $299 (14% discount, reg. $349).

Two more “Sniper” lenses will be announced in 2024.

This news has been first shared by CineD here.

Over the years, we have seen lots of videos showing us the process of manufacturing cameras and lenses.

And while they all gave an interesting insight in the manufacturing process, they all just gave us a nice, but short look into it.

The video today is different.

In this video shared on the Japanese channel Process X, we enter inside one of the best lens manufacturing companies, Sigma, and we get an almost 25 minutes non stop and uninterrupted look into the art of crafting lenses.

We can see parts and details of the manufacturing process that we have never seen in other videos before.

The video comes with English subtitles. But there is no talk, just 100% video from inside the factory with short descriptions about what they are showing to give the images a proper context.

It really gives us an idea on how much work and care for the details goes into the manufacturing of a every single lens.

This is the factory where also the following Fujifilm X mount AF lenses are made:

• Sigma 10-18mm f/2.8
• Sigma 18-50mm f/2.8 DC DN
• Sigma 100-400mm f/5.0-6.3 DG DN OS
• Sigma 16mm f/1.4 DC DN
• Sigma 23mm f/1.4 DC DN
• Sigma 30mm f/1.4 DC DN
• Sigma 56mm f/1.4 DC DN

Fujifilm has announced price increases for lots of Fujifilm X and GFX gear starting November 10 in Japan.

The increases for X and GFX lenses vary between 8% to 30%, whereas there is still no clear indication on how much the price increase for X-T5, X-S20, X-H2 and X-H2S will be (currently marked as “open”).

I have not yet heard of any price increase coming outside of Japan, and I hope there won’t be any.

Down below you can find the press release as well as the full list of gear affected by the price increase.

Press Release

DxO has released version 3.7 of DxO PureRAW 3.

• DxO PhotoLab 7
• DXO Film Pack 7*
  *needed in have access to Fujifilm film simulations profiles in DxO PhotoLab
• DxO PureRAW 3
• DxO Viewpoint
• Nik Collection 6
• DeepPRIME and DeepPRIME XD

DxO PureRAW3.7 features the following:

Fujifilm has announced the financial results for the second quarter of the fiscal year 2023 (July to September).

Needless to say that Instax is the goldmine. But there was also a “significantly increased revenue from digital cameras“.

Revenue from digital cameras increased significantly, mainly due to solid sales of X-H2, X-H2S and X-T5 released in the previous fiscal year. Sales of X-S20, which was released in June 2023, also fared well. […] We will continue to offer attractive products by achieving overwhelmingly high image quality with the large format in the GFX Series and the best balance between image quality and size in the X Series.

Instax and Digital Cameras together did give the imaging business a significant boost.

Revenue and operating income increased by 19.5% and 85.5% year-over-year, respectively, due to brisk sales of instant photo systems and digital cameras.

And all this has been achieved despite Fujifilm being incapable of delivering all the cameras mentioned in the report for many months in certain countries (mainly Asia), and some experienced worldwide delivery problems (X100V).

Fujifilm cameras mentioned in the Financial Report:

• X-T5: BHphoto / AmazonUS / Adorama / Moment
• X-H2: BHphoto / AmazonUS / Adorama / Moment
• X-H2s: BHphoto / AmazonUS / Adorama / Moment
• X-S20: BHphoto / AmazonUS / Adorama / Moment
• GFX100 II: BHphoto / Amazon / Adorama

via Fujifilm