image courtesy: Aristide Economopoulos

There is something special with the Fuji Colors… they have a unique character and inimitable beauty that stands out from the rest of the crowd. And before you start saying it’s just Fanboy bla bla bla, just read this short story.

As many of us in these days, also FR-reader Haye was checking out and enjoying the wonderful pictures that won the World Photography Awards 2015. And while he was clicking from image to image, he stumbled on an amazing picture and thought: “These are Fuji Colors, it must have been shot with a Fuji!”

So he dropped an email to Aristide Economopoulos, the Photojournalist who won the World Photography Arts & Culture Award, asking him if that image had been taken with an X-series camera.

And guess what? Haye was right. Aristide Economopoulos photographed the blond lady with the Fujifilm X-T1 and XF 18mm!

Haye told me about it and I immediately wrote an email to Aristide, asking for permission to share his image and this story on FujiRumors. Aristide was very kind and shared some more information about his 10 frames “Prom Essay” series, which, as said above, gained the 1st Place in the Arts & Culture section of the World Photography Awards 2015 (Congratulation!).

“7 of the 10 photos were shot with my Fuji X-T1 or X-PRO1. […] The photo of the blonde girl was shot with my X-T1. I like to shoot with the Velvia setting since it was one of my favorite films. I was using the 18mm f2 lens for that photo. Work provides me with Canon gear which is great but I like the small, quiet, non intimidating Fuji cameras. The files they produce are nice and lenses are sharp.

This past summer I shot my whole essay on the resort beach area of Coney Island in New York City with my Fujis and most of my Cuba work is also with them.

I recommend you to check out Aristide’s website www.aristidephoto.com!

Now, according to the poll launched last year in October, the Fuji colors are one of top three reasons to own an X-series camera. And if you still didn’t vote, then here it is again.

enjoy your weekend and Capture the nice Spring Colors with the Great Fuji Colors ;) … feel free to share your shots on the FR-facebook timeline (“add Photo/Video”)

and stay tuned on FujiRumors… more rumors are coming soon… very soon!
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X-shooters for Nepal: Buy a Print & Help Relief Efforts in Nepal. More here!

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The 4th, 5th and 6th episode of Fuji’s film simulation is now online at Fujifilm X World.

In Episode 4 they talk about the PRONEG Film Simualtion.

“PRO Neg. The tonality is very soft, and the skin tone appears very soft. The rich tonality reflects the lighting setting perfectly. If you just press the shutter button without thinking of the final output, then it will just produce a boring flat image. The film simulation is most effective when you have clear vision of the final output. The film simulation is great for studio portraiture where you have time to think about composition, lighting, pose, and expression. […] “PRO Neg. Hi” has a harder tonality when compared with “PRO Neg STD”,”

Epsiode 5 is all about ASTIA:

“ASTIA is designed to be used under little or no lighting and subject in action. The film simulation is carefully designed to express the soft skin tones and not to wash out at the high end while making the shadow end a little hard. Tonality is designed so that it is sharp enough even without the use of lighting.”

In Episode 6 they cover the film simulation PROVIA:

“No matter what the subject, lighting, or the shooting environment may be, you will find the photos non-collapsed when it is taken in PROVIA. You will also probably find yourself not needing to change the settings when you shoot in PROVIA.”

We talked about Classic Chrome here and Velvia here.

Get Your FUJI X-SHIRT here in USA and here in Europe & CO.
Learn more about the 100% Fair Trade Chartiy X-shirts here

The latest financial Reports of Fujifilm are now online. They show how Fuji was able to “significantly increase profits” of the Imaging Division especially for 2 reasons:

1
Strong Sales of the Instant Photo Systems

Instax is still the Top Seller at Fuji’s imaging division: “Sales of the instax series such as instax mini HELLO KITTY , which was launched in November 2014, and instax SHARE Smartphone Printer SP-1, increased, as well as those of other various designs of instax films increased“.

2
Improved Profitability in Digital Camera
or
less P&S and focus on X-Series

Overall the sales in the electronic imaging business (cameras & lenses) decreased “due to reduction of compact digital camera’s lineup. But the sales of premium digital cameras X Series and interchangeable lenses were strong“. By producing less P&S cameras and focussing on the X-series, Fuji was able to “improve profitability“. So no surprise that Fujifilm says they will “expand the product lineup of X Series“.

Summary & Forecast

“Though revenue decreased due to the sales decreases of digital cameras and other products (¥361.0 billion, down 3.4% from the previous FY), profits increased significantly reflecting strong sales of instant photo systems and improvement of profitability in digital camera (operating income amounted to ¥20.7 billion, significantly up ¥17.1 billion from the previous FY).”

The Forecast for 2016: “Expand sales and profits in the photo imaging business by further sales expansion of instant cameras, high-value-added printing business, and other factors. In the optical device & electronic imaging business, improve profitability by focusing on the high-value-added products.”

Less Revenue / More Operating Income

FY2015 ended March 31, 2015 Earnings Presentation / Earnings Presentation (transcript attached) / FY2015 ended March 31, 2015 Earnings Release