Zeiss lenses for Fuji X mount to be sold from April 2013


I guess you still know that at Photokina Zeiss announced the development of three new prime lenses for the Fuji X system: The 12mm f/2.8, 32mm f/1.8 and 50mm f/2.8 with a price of around 1.000 Euro. We know got a rumors from a good source saying that these lenses will hit the market on April 2013!

These lenses will have full electronic support for aperture and autofocus. More info about the lenses at Zeiss Blog.

P.S.: Also the Sony E-mount version will be available in April.


the X-E1…the sexiest camera on the market?



Well, what a strange issue. Sure, Fuji has the RAW-problem to solve, the distribution of the new X-E1 seems not to be that good, so that in Europe at the different online stores the camera is quickly running out of stock and we are still waiting for the camera to be shipped at the major US online stores (Amazon Adorama, eBay, Cameta Camera, B&H…).

But it’s a grey and wet autumn day here, and maybe it’s good to deal with an easy subject.

So while I was jumping from review to review, from mail to mail, I stumbled on a original theory. Where does the name X-E1 come from? Why did the marketing experts call this camera X-E1? Well, the answer could be found in this book about the subliminal seduction (click here) and kenrockwell.com (click here) deduces that the name “X-E1” should unconsciously evoke the “SeX-y-One”.

Let’s look if, in the end, it’s the name or the amazing pictures that this camera shoots, that will boost the sales of the X-E1.

have a great day,



Fuji X-E1 in stock at Vestis Digital through Amazon US



The long waiting has finally come to an end… at least for those of you who can grab one of this 4 silver X-E1 in stock at Vestis digital (click here for the Amazon page of Vestis Digital). If you prefer the black one, click here. For those who already bought the Kenji Leather Half case (click here), now you can put the camera in it!

Be aware that you have to pay 70 dollar extra if you want to have it through Vestis Digital, a shop with no sales history, as our readers noticed in the comments (thanks for that).

Have fun with that camera, and share your experience with fujirumors!






UPDATE – Adobe and Fuji working together for a native RAW-files support of the X-Trans sensor?


We received a new rumor, that seems to confirm what we have written in our previous post (click here). Fuji really seems to collaborate with Adobe to develop the software-programs and make them compatible with the X-Trans technology.

Our source had a conversation with Fuji staff at the Photo Plus Pro in NYC. Fuji told him that the X-E1 system has been delivered to Adobe, Apple and DXO and is now working with them towards tweaking the RAW file processing from the new Fuji X-Trans sensor. According to this new rumor we can be confident that Fuji is really moving to solve this problem.
He also told us that at the Photo Plus Pro there was a really big interest of photographers to check out the X-E1 (stealing the show to other cameras). He checked out the camera with the new zoom lens, and enjoyed this “sweet package“.
Thanks T. ;-)

It’s here… X-F1 in stock at Amazon GER, ITA and FR



Here it is!

We just get the news that Amazon.de is shipping the X-F1 (see on Amazon.de). The colors available are red (click here) and black (click here). Right now there is just a limited amount of cameras in stock, so hurry if you’re interested!

You can have the camera also in Italy (click here for the red version of the X-F1). The red version comes with a 17% price drop, for 415€. If you spend 499€ you can get the camera, an additional battery pack and a 16 GB SD-card (click here for the bundle).

Last but not least, there are also some X-F1 in stock at Amazon.fr (click here).