On September at 11AM New York time (5PM Berlin time) we will tell you what the next X mount lens is that Fujifilm will launch.
Make sure to join the unveiling at our premiere video on YouTube (recorded on an easy to reach peak in the Dolomites with spectacular view) and here on the FujiRumors blog.
According to our trusted sources (thanks!) that the new film simulation coming September 12 will be called REALA.
The Reala film stock (sold with the name Reala Ace and Reala Superia and discontinued in 2012), was a aimed at professional and enthusiast photographers and it was Fuji’s first film with 4th layer technology for exceptional color accuracy, especially in fluorescent lighting (no greenish cast). The 4th layer technology would make also the 400H film so popular.
The original film was very loved by wedding photographers and seems to be ready to make its comeback in form of a new film simulation.
Let’s hope it will find its way in as many older Fujifilm cameras as possible. But so far I have no rumors about any firmware updates in this regard.
Just note that if Fujifilm would use a competitors’ film stock as base for the new film simulations, for legal reasons they would change the name into something else.
For example, Classic Chrome is inspired by Kodak emulsions as Fuji insiders explained us here.
So, feel free to let us know in the comments down below what you’d like to see next.
*usually film simulations are inspired by film emulsions (Velvia & Co), or by certain photographic movements, as it was the case for the “American New Color” inspiration for Nostalgic Negative (full story here).
Fujifilm launches a new sensor/processor platform and gives us a new film simulation along with it.
But that did not happen with the launch of the Fujifilm X-H2S back in May 2022, and also not with all the other 5th generation gear that followed (X-H2, X-T5, X-S20).
In fact, Meike has displaned the Meike AF 55mm f/1.4 for Fujifilm X Mount at a phtography show in Beijing (all images shared in this article), as spotted and shared on the Chinese platform Weibo by 独立摄影师联合会 (reported also by Asobinet).
The specs are unknown, but as we can see from the images it has an aperture ring and looks to be weather sealed.
Fujifilm has officially announced the next Fujifilm X Summit for September 12, which is old news for FujiRumors readers because thanks to our sources we told you the date already in early July here.
I can’t write more right now, because I am hiking in the Dolomites. But I always have my MacBook Pro 13 M1 with me, so you guys don’t miss anything and will always be the first to know by following FujiRumors.
You deserve the fastest and most accurate coverage 24×7 365 days a year. And you’ll find that only here ;).
And now… a mountain hut is waiting for me… and a beer… or two ;)
Oh, and here is what is said in the video:
X-S20 very well accepted
X App will be continued to be upgraded and expand functionality in near future as well
GFX challenge Grant Program updates (15 winners)
GFX challenge Grant Program will for 2023 will start with prizes like $10,000, GFX gear and more. Applications end October 15
September 12 X Summit in Stockholm
X Summit = announcement by Fujifilm including testimonials by Photographers
FujiKina Stockholm on September 13
Fujikina = hands on event setup by Fujifilm for people to get hands on with the latest equipment. Like a trade show
During a photography show in Shanghai, Venus Optics has displayed the Laowa CF 8-16mm f/3.5-5.0 APS-C lens for Fujifilm X mount. Some specs and images are now appearing at the Chinese social media micorblogging platform Weibo for example at 独立摄影师联合会 and 相机笔记et.
All images and specs available so far are shared in this article.
David Etchells, formerly at Imaging Resource, and always highly respected for his deep technical knowledge, has now shared his talk with Fujifilm managers at the CP+ earlier this year.
As usual, David knows how to dig deep into technical details and make the right questions.
Here on FujiRumors we will provide just a short summary in bullet points for those of you who are in a hurry and want to give it a quick glance. But for the full talk you have to check out the very interesting article at petapixel.
Deep-learning based AF tracking system
it’s an enormous task to develop it. Tens of thousands of photos of an intended subject must be manually processed by humans
Fujifilm has to constantly add new elements to the training database to improve AF tracking
X-H2S firmware 3.0 improved mainly
– AF tracking with fast moving subjects
– increased the AF frequency during continuous shooting by making the algorithm more efficient and processing faster (double the AF processing speed of previous firmware)
they talk how certain AF improvements might come to X-T5 and X-H2 at some point – which then happened on May 24
Fujifilm might be the first manufacturer, who, with their latest firmware, now tightly couples AI subject recognition with conventional phase-detect-based AF tracking. David says that this is significant because AI subject recognition and conventional AF tracking are two fundamentally different processes. Getting the two to work together in close coordination is a big breakthrough.