Fujinon XF 80mm F2.8 OIS WR Macro to be Released in October – New Source

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80mmf2-wr-1

Ok guys, today I woke up with a rumor in my inbox, send to me from a new source… and I think it might interest some of you, so I’ll share it right away :)

According to this source, the Fujinon XF 80mm F2.8 OIS WR Macro will hit the market in October (take it with a grain of salt).

If the information is correct, late summer/early fall announcement for the XF 80mm F2.8 is possible.

Fujifilm displayed the XF80mmF2.8 OIS WR at Photokina 2016. The indicated filter thread was 62 (but of course these things can change). Also, as reported by dc.watch, Fujifilm said in this presentation of July 2016, that it will be compatible with the 1.4x teleconverter and the 2x teleconverter.

The XF 80 Macro was initially planed without OIS. But when I shared that “XF80 OIS-less Rumor” here, Fujifilm earned a lots of shitstorm critiques from you guys… and I wouldn’t be surprised if also your feedback motivated them to redesign it with OIS… it wouldn’t be the first time that you guys convinced Fujifilm to re-think something.

I also remind you that Fujifilm originally wanted to make an XF 120 Macro lens. The lens was even in the official roadmap. However, here on FujiRumors we broke the news, that, even though in the roadmap, the XF 120 had been scrached in favor of a smaller XF 80 Macro. A few months later, Fujifilm updated the roadmap and, just as rumored, they cancelled the XF120 and added the XF 80 to the roadmap.

Ok… this was a XF 80mm short recap.

I hope you are all having a great summer and I wish you all a fantastic start in your weekend :)

cheers,
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Fujifilm Manager Theo Georghiades Inside View on Fujifilm’s History : “We Were Losing Connection to PROs”… and the Way to the X-series

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Hireacamera interviewed Fujifilm Manager Theo Georghiades (who is also one of our friends at the GFX facebook group)… go to minute 27:17.

Theo gives us an inside view about the history of Fujifilm and talks, for example, about why Fujifilm at a certain point felt like, with their compact digital offering, they were disconnecting from PRO photographers (whom they were always strongly connected to with their film cameras).

So they tried some paths (also partnering with Nikon), and at the end they decided to go all alone with mirrorless (the X-series).

  • Fujifilm was the frist to come out with a high end compact camera, the [shoplink 59478 ebay]Finepix 4700[/shoplink], the first super CCD camera.
  • They also had the first camera with removable memory
  • Fujifilm focussed on digital compact cameras initially, but they felt they were losing the connection to professional photographers. Theo says: “we were always in touch with the professionals” (Fujifilm always had high end film products)
  • They started focussing on high end digital cameras with interchangeable lenses
  • When they moved into the DSLR market, they partnered with Nikon
  • At some point the question arose: “do we start a system completely on our own“
  • they looked at mirrorless cameras
  • They worked on the Fujifilm X100, a high end compact camera
  • The X100 was needed to test the water
  • Given the big interested, they continued, offering an interchageable camera, the X-Pro1 (discussion for X-Pro1 started a few months after X100 launch)

The interview starts at minute 27:17 and you can check it out at Hireacamera youtube here.

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Fujifilm GFX 50s Prints (and How the GFX is different to the X-Series?), Reviews and Images Roundup

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Norbert Auryn Photoworks
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GFX50s lens32-64mm with Broncolor mobile light

Fujifilm GFX

It’s great to see the Fujifilm GFX 50s falling into the hands of so many talented photographers, producing so many great work with it. And it really feels like basically all GFX owners are also part of our wonderful (and huge) GFX facebook community. Feel free to join :)

And for those of you who couldn’t care less about the GFX, check out the images and enjoy them… and just try to forget they have been taken with the amazing Fujifilm GFX 50s.

Don’t forget to join our Fujifilm GFX facebook page for 100% fast and GFX tailored news and rumors.

  • Fuji GFX 50S Prints (and how is the GFX different to the X-Series?) by Kevin Mullins at f16.click
  • GFX Impression (for Sport Photography) by Daniel Tengs at fujifilm-x
  • Selected Prewedding photos with GFX + GF 23 mm f4 at williamchua
  • GFX + Fotodiox + Minolta Rokkor 45 mm f2 lens at williamchua
  • GFX + Fotodiox Adaptor at williamchua
  • Ghost in the machine at doncraigphoto
  • Fujifilm GFX 50S Review: We Go Big with Fuji’s Medium Format Mirrorless Camera at shutterbug
  • You’re Invited: Fujifilm Canada’s “Shooting Medium Format with the Fujifilm GFX 50S” Session in Toronto, at No Cost, July 20, 2017 at photoxels
  • Thoughts on architectural with GFX, image circle and lens at getdpi
  • Mount Olympus and Blue Glacier at Ting-Li Lin 500px

Fujifilm GFX 50s: BHphoto, Adorama, AmazonUS

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Fujifilm Celebrates WONDER PHOTO SHOP Anniversary in New York on July 22… and Should Fujifilm Make More “Apple-alike” Fuji Stores?

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images shared by a FR-reader, who visited the Wonder Photo Shop (Yep... free coffee!!!)
images shared by a FR-reader, who visited the Wonder Photo Shop (Yep… free coffee!!!)

On July 22, Fujifilm will celebrate the 1 year anniversary of their Wonder Photo Shop in New York city. More about it in the press release below

In case any FR-reader will be there, say hello to the Fuji folks, and feel free to share the impressions (and rumors ;) ???) of the day via email at fujirumor@gmail.com.

Side note:

Maybe Fujifilm should do it a bit like Apple, not only when it comes to designing and crafting beautiful and solid gear, but also when it comes to offering to their customers a world wide network of dedicated Apple Fujifilm stores (and service providers). In fact, there are currently only 8 Wonder Fujifilm Wonder Photo Shops worldwide:

  • New York
  • Tokyo
  • Barcelona
  • Bogota
  • Istanbul
  • Auckland
  • Kuala Lumpur
  • Shanghai

But what do you think… would you like a wide spread network of dedicated Fujiflm Stores? Or is it something Fujifilm should not put too much time and money into it?

FUJIFILM CELEBRATES ONE YEAR ANNIVERSARY OF THE WONDER PHOTO SHOP IN NEW YORK CITY

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Adobe Fixes Fujifilm GFX 50s Bug in Camera RAW 9.12 and Lightroom CC 2015.12/6.11 + adds WCL/TCL Ver. 2 Support

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The latest version of Adobe Camera RAW (9.12) and Lightroom CC 2015.12 (6.11 for the standalone version) is out.

Fujifilm related bug fix:

  • Fixed an issue where images taken with extended ISO on the Fujifilm GFX-50S were too bright.

Fujifilm related lens support:

  • Fujifilm X Fujifilm WCL-X100 Wide-Angle Conversion Lens
  • Fujifilm X Fujifilm WCL-X100II Wide-Angle Conversion Lens
  • Fujifilm X Fujifilm TCL-X100II Tele Conversion Lens
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