The Fujifilm GFX100 just hit the world, and it did it impressively.
Medium format is no longer a studio or tripod slave, thanks to an impressive IBIS and snappy autofocus.
And from what we have seen in our mega GFX100 live blog, I guess you’ll agree with me, when I say that $9,999 is actually a fair price.
- BHphoto here: Complete Comparison Fujifilm GFX100 vs Sony A7III vs Nikon Z7 vs Canon EOS 5DS R
Now you say, it is unfair to compare it with full frame. And yes, it is. But it is also unfair to compare it to other medium format cameras.
And if you think $10,000 is too much for the Fujifilm GFX100, then look around and you’ll discover that a Mamiya Leaf with 50MP 44×33 sensor, which is inferior in every regard to the GFX100, will cost you $24,000!
The Fujifilm GFX100 simply sets itself in a new territory.
Fujifilm GFX100 Pre-orders