Fujifilm’s Imaging Division: Up 21.5%, Forecast Raised and Offsetting Expected Losses in Other Segments – Q2/FY2025
The latest Fujifilm financial results are out (Q2/2025 – July to September 2025).
It’s once again a very positive report, with operating income up 21,5% Y-o-Y.
Fujifilm also sounds pretty optimistic about the future of its Imaging division — so much so that it has raised its forecast by 5.6% compared to previous expectations. And it’s not just doing well — it’s doing well enough to balance out expected declines in other divisions.
I wonder how much of this optimism could be the result of them knowing something we don’t know yet… like the arrival of the Fujifilm X-T6, Fujifilm X-Pro4, Fujifilm X-H3/S, Fujifilm GFX100III or any other 6th generation Fujifilm gear.
Professional Imaging
- Strong sales of FUJIFILM X and GFX series digital cameras
- Strong sales of new products GFX100RF, X half and X-E5
Consumer Imaging
- Strong sales of instax instant photo systems
- Strong sales of mini12, mini Evo, etc. as well as new mini 41
- Strong sales of instax WIDE 400 and instax WIDE Evo
Forecast
Operating income forecast is unchanged, as the downward revisions for both the Healthcare, mainly due to higher silver prices, and the Business Innovation, due to increased expenses for strengthening business structure, are offset by higher gross profit in the Imaging.
Imaging Division Comment
In the Imaging segment, consolidated revenue amounted to ¥291.5 billion (up 13.3% year-over-year). Consolidated operating income amounted to ¥80.4 billion (up 21.5% year-over-year).
The consumer imaging business posted higher revenue, as sales of the instax instant photo systems continued to expand, surpassing cumulative sales of 100 million units. A wide range of models enjoyed higher sales, including the mainstay models instax mini 12 and instax mini Evo, along with such new models as instax WIDE 400, instax Link 3, instax WIDE Evo launched in the previous fiscal year. The entry model instax mini 41 launched in April 2025 proved popular among a broad range of consumers, helping to boost revenue. Additionally, increased production capacity bolstered the supply of films, contributing to the increase in revenue. We will continue to expand the world of instax, enabling people to enjoy instant photo printing and further enhancing the value and joy of photography.
In the professional imaging business, expanded sales of digital cameras contributed to higher segment revenue. In addition to solid sales of models launched in the previous fiscal year, the revenue growth was driven by FUJIFILM GFX100RF and FUJIFILM X-HF1 (“X half”) debuting in the first quarter of the current fiscal year, along with FUJIFILM X-E5 launched in August 2025. We will continue to provide attractive products for digital camera users and the film industry by expanding our range of offerings, from the outstanding image quality with large format sensors in the GFX series and the best balance of image quality and size in the X series, to such new concept cameras as the FUJIFILM GFX100RF and X half.
via Fujifilm