Fujifilm’s Biggest Sales Hits & Misses Since 2017 on FujiRumors – Sales Ranking
I owe you an update.
When the X-E5 was launched I told you that preorders were higher than the ones of X-T5, second only to X100VI.
But I also said that we were still in a period in which orders could be canceled and cameras returned. So the true question is: did the X-E5 hold up to its spectacular pre-orders? Or did many cancel their order?
Well, here is the final data.
But I guess I need to give you context.
- Timeframe: Initial two-week sales period post-announcement.
- Accuracy: Final figures only (adjusted to exclude returns).
- Starting Point: all camera announcements since January 2017
Positive Surprises
We can see the Fujifilm X-E5 did exceptionally well. It sold just one camera less than the X-T5 which puts on the third spot with a nice margin ahead of the X-T3.
The Fujifilm GFX100RF is another positive surprise, narrowly bypassing the previous GFX king, the Fujifilm GFX100S.
The Fujifilm X-M5 finally gave “entry level” a reason to exist, by selling very well compared to ever other X-A, X-M and X-T*** cameras Fujifilm launched in the past.
Negative Surprises
I am shocked to see the Fujifilm X-S20 so low in the ranking. It’s one of the best cameras Fujifilm ever launched. And overall the X-S line seems to struggle, given the poor Fujifilm X-S10 results, too. I guess this makes it officially one of the most underrated Fujifilm cameras ever.
Another shocker is the Fujifilm X-T200, which made zero sales here on FujiRumors.
Reality Check
Of course the ranking below is not representative for the entire market, since FujiRumors readers are generally more interested in higher end gear.
Let’s Rank It
- X100VI
- X-T5
- X-E5 – just one camera less sold than X-T5 and well ahead of X-T3
- X-T3
- X-T4
- X100V
- GFX100RF
- GFX100S
- X100F
- X-M5
- X-H2
X-H2S
X half - X-T50
- GFX50R
- X-H1
- GFX100II
- X-Pro3
- GFX50S
- X-T30
- X-S20
- X-T30III
- GFX100
- X-E4
- GFX100SII
- X-T20
- GFX50SII
- X-S10
- X-E3
- X-T100
- X-A5
- X-T30II
— No sales