MANAGER INTERVIEW: Fujifilm manager Makoto Oishi said to thephoblographer (video above), that the Fujifilm GFX 50R went through at least 10 different designs.
One idea was to put the hybrid viewfinder into thr Fujufilm GFX50R, but it would have made the Fujifilm GFX50R bigger and heavier as well as parallax issues due to large G-mount.
Fujifilm still struggled with the size, though, especially because of the shutter mechanism and the battery.
So, week after week, they re-designed and re-developed the Fujifilm GFX50R in order to reduce the size.
At the end, they made at least 10 different designs and plastic models, until they reached the desired size.
ON THE FIELD WITH GFX 50R: William Chua brought the Fujifilm GFX50R in western Mongolia. The result is a series of wonderful images, you can check out at williamchua here.
“Of course the camera would work great in other kind of photography as well, studio, landcapes etc.. but I think it works best out in the streets, and for general travel photography. Probably not the best for fast action things though. […] Its very addictive to shoot with this camera.“