Fujifilm Launches GFX Challenge Grant Program 2025 – Bring Your Vision to Life and Win up to $10,000

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Fujifilm has officially launched the GFX Challenge Grant Program 2025, offering photographers and filmmakers around the world a unique opportunity to bring their creative visions to life.

It’s always great to see Fujifilm investing directly in the photographic community—supporting not just gear, but the people and stories behind the images.

Below is the full press release with all the details on how to apply.

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Press Release

TOKYO, June 30, 2025 – FUJIFILM Corporation is pleased to announce the launch of the ‘GFX Challenge Grant Program 2025’.

The GFX Challenge Grant Program, sponsored by Fujifilm, is a grant program designed to support aspiring creatives bring their imaging projects to life. It is designed to nurture and develop the skills of emerging/promising content creators, giving them the opportunity to create content on topics that have significant meaning to them, while gaining experience using FUJIFILM GFX System gear.

Proposed projects may be submitted as still photography or in a movie format. Submit a project proposal for a chance to receive a $10,000 Global Grant Award, or a $5,000 Regional Grant Award, and take the first step in turning your creative idea into reality!

Award Details

Global Grant Award

• Complimentary use of a GFX System camera body and two GF lenses for the duration of their project
• Mentoring and technical assistance from Fujifilm technicians / product experts
• US $10,000 Grant

Regional Grant Award

• Complimentary use of a GFX System camera body and two GF lenses for the duration of their project
• Mentoring and technical assistance from Fujifilm technicians / product experts
• US $5,000 Grant

Application Period

June 30, 2025 (Mon) – August 31, 2025 (Sun)

Eligibility

• The program is only open to individuals who are a resident of the countries / region listed in the section of “Entry Submission” at the GFX Challenge Grant Program 2025 landing page.
• The Program is open to both amateur and professional photographers and videographers.
• This Program is not open to employees or officers of FUJIFILM and its subsidiaries.

Selection Criteria

The project proposal will be reviewed based on the following criteria, each equally weighted (at 20% each):

1. Relevance of the Project to the Program Objectives, and Applicant’s Adherence to the Submission Criteria
2. Appropriateness of the Project story to be told using GFX System Products
3. Creativity and Uniqueness of the described Project
4. Achievability/Execution (Feasibility of the Project, overall budget size, likelihood the Project will be able to be completed as outlined)
5. Applicant background and photography / videography experience and abilities

Selection Process

The process will follow as per below.

Submission Period

June 30 – August 31, 2025
Prepare your project proposal and submit it via the entry form below. Remember that your submission must include English and saved as a PDF file format.

1st Round

September 1 – September 19, 2025
Fujifilm will review the submissions and select 15 project proposals from 3 geographical regions, 45 submissions total, that will be evaluated in the 2nd round. By September 26, 2025, each selected Regional finalists will be informed via email and the necessary Zoom (or equivalent) interviews will be scheduled.

2nd Round

September 29 – October 17, 2025
Candidates will be asked for an interview with Fujifilm. The interview may be conducted in the language of your choice, if Fujifilm can accomodate. 5 finalists from each geographical region, 15 total, will be selected to proceed to the final round.

Final Round

October 20 – November 10, 2025
Global Grant Award judging team will review each candidate and select the 5 global grant award recipients, with the remaining 10 finalists receiving regional grant awards. The award recipients will be announced in January 2026.