The World Looks Better in Fujifilm Colors – You Don’t Believe Me? Then See for Yourself!

Gear Detox – a Waste of Time?

From time to time, we should be reminded that light, moment and inspiration matter more than megapixel, specs and AF speed.

I mean, I am the first to admit that I also enjoy talking about gear here on FujiRumors. It’s fun—there’s just no way around it. :)

But the words we speak here, the chats we have… I don’t print them big, frame them, and hang them on a wall. I don’t print and frame the spec sheet of the latest camera.

What I do print instead are the images I’m most happy with.

And that’s what this post is about—a little roundup of photographs shared by you, the Fujifilm community. It’s a chance to pause the gear talk for a moment and just enjoy what really matters: the images.

And look… I know. These image roundups don’t get many views. They take a ton of time to make. They don’t boost traffic. I guess that’s why no rumor sites make them.

But I decided—I don’t care.

I’ll do an image roundup now, and I’ll try to do more in the future. Because they matter to me. And maybe to a few of you, too.

In a world where others make up rumors in a vile attempt to grab your attention and profit from your good faith, we go the opposite way: we don’t share the endless stream of dubious and fake rumors we receive. Instead, we focus on what matters—enjoying photographs.

I might lose time. I might lose traffic. But I’ll be proud of this article… and of the amazing Fujifilm community that is capable of creating such wonderful images.

The Best Fujifilm Communities

Film Simulation Power

For today’s image roundup we take a look at images shared at our immense Fujifilm Film Simulation Group.

You’ll see the power of Fujifilm colors in action. Enjoy :).

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by Emanuele

📸 Fujifilm x100VI
đź“Ť Venezia, Italy
🎞️ Last Summer Roll

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Fujifilm Clears the Way for X-T30 III: X-T30 II Now Discontinued at BHphoto

Shortly before Fujifilm unveiled the gorgeous X-T50, we reported that the X-T30 II would not be discontinued alongside it.

That move puzzled many, since the X-T50 appeared to be the natural successor to the X-T30 II.

But as our earlier rumors revealed, the true replacement for the X-T30 II was still on the way—namely, the Fujifilm X-T30 III.

And now it’s almost here: the Fujifilm X-T30 III is just around the corner and B&H Photo has now officially discontinued the X-T30 II.

Thanks to the anonymous reader who informed me about it via rumor box :).

X-T** Line

Kodak Takes on Instax and X half Fun Factor with New Charmera Keychain Camera

Kodak has launched the Kodak Charmera Key Chain Digital Camera., a tiny keychain digital camera with retro looks.

While clearly more toy than tool, it taps into the same playful spirit that made Fujifilm’s Instax line a global hit and the Fujifilm X half a bestseller in some countries.

The question is whether this pocket-sized novelty can truly challenge Instax and X half as the go-to “fun camera.”

You can get it at BHphoto here and Amazon here.

Fujifilm Hints at Filmmaking Push – Is an APS-C X Eterna 28 on the Horizon?

Fujifilm GFX Eterna 55

When the Fujifilm GFX Eterna 55 film camera has been announced along with the film-centric Fujinon GF 32-90mmT3.5 PZ, many were skeptical about Fujifilm’s move.

And to be fair, I was too:

But over time my worries dissipated and I actually started to see the potential benefit of it, even for us hardcore stills shooters:

Now, my big question (and hope) has so far remained unanswered due to the lack of any sort of reviews on the GFX Eterna.

But there are other interesting tidbits we find out about it over time. And some of them have been shared by Fujifilm managers to PetaPixel. The manager says:

  • by announcing early, Fujifilm gathered more industry feedback, gauged reactions to the specs, and refined the camera’s features throughout development
  • the Eterna 55 challenged Fujifilm with its unique design and a completely reworked interface and menus
  • beyond features like open gate, ND filter, and a fan, the key change is a fully redesigned interface tailored to filmmaking, unlike X and GFX cameras
  • since 1934, film and color science have been in Fujifilm’s DNA, with lasting impact on cinema through lenses like Cabrio and Premista
  • the GFX Eterna 55 finally marks Fujifilm’s entry into filmmaking, backed by 90 years of innovation
  • Fujifilm aimed to make the camera attainable for smaller studios and individuals—professional-grade with premium features, yet priced within reach
  • “We see GFX Eterna 55 as the first digital camera dedicated to filmmaking. Our intention is to expand the product offerings available to current and emerging filmmakers“
  • The GFX Eterna 55 is Fujifilm’s first digital filmmaking camera, offering signature color and 10 film simulation 3D-LUTs, with more solutions to follow

Fujifilm GFX Eterna 28

I remember when we first discussed the Fujifilm GFX Eterna here on FujiRumors, many wondered why Fujifilm didn’t just use their excellent APS-C X-Trans sensor: faster readout, less rolling shutter, lower heat, and plenty of other advantages for filmmakers.

Perhaps the comment from a Fujifilm manager about “expanding” their offerings for filmmakers hints at exactly that—a potential APS-C film camera, possibly named Fujifilm X Eterna 28.

Why 28?

The “55” in GFX Eterna 55 refers to the diagonal of the medium format GFX sensor. By the same logic, an APS-C filmmaking camera could be named X Eterna 28, reflecting its 28 mm sensor diagonal.

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