Kodak Dethrones Canon as Best Selling Camera Brand in Japan thanks to This Trend

There is this cheap and low quality camera that is taking the market by storm and has now pushed Kodak on the very top when it comes to best selling camera in Japan, according to data of BCN ranking

And apparently this is due to a trend social media: the younger generation is excited about inexpensive, compact digital cameras with low-quality images because their imperfections resemble the aesthetic of film photography, as explained by SAR on his IG here.

The camera is made by Kodak, which thanks to it has now become the Nr.1 best seller in Japan.

BCN reports:

  • In April 2024, KODAK captured a 22.5% sales share in the overall digital camera market, which combines compact digital cameras (compact digital cameras), mirrorless single-lens cameras, and single-lens reflex cameras. This was the first time that KODAK had ranked first in monthly market share by manufacturer since BCN began compiling digital camera data, according to the “BCN Ranking,” which compiles actual sales data from electronics retailers and online stores.
  • The three products that drove KODAK’s market share were the PIXPRO FZ55, PIXPRO FZ45, and PIXPRO WPZ2. All of them were ranked in the top 10 in sales by series for all digital cameras in April 2012. In particular, the PIXPRO FZ55 took the top spot, accounting for more than 10% of the market share. The average unit price is less than 20,000 yen, and its strength is that it is easy to purchase and use.
  • Major camera companies have shifted their focus to expensive mirror less single-lens cameras, and have reduced the handling of inexpensive compact digital cameras or withdrawn from the market. On the other hand, the demand for easy-to-use compact digital cameras remains. Furthermore, due to the influence of the retro boom in recent years, inexpensive compact digital cameras have become a hot topic on social media, and their popularity has increased, especially among young people. KODAK has made great strides by tapping into such niche needs. (BCN Research Institute, Kakei Saito)

Here are the the top 10 best selling cameras:

  1. Kodak PixPro FZ55 (11% share)
  2. Sony ZV-E10 (8.2% share)
  3. Kodak PixPro FZ45 (6% share)
  4. Instax MIni EVO (5.5% share)
  5. Kodak PixPro WPZ2 (5.1% share)
  6. Canon IXY 650 (4.9% share)
  7. Canon EOS R50 (4.0% share)
  8. Kenko KC-03TY (2.7% share)
  9. Canon EOS R10 (2.4% share)
  10. Nikon Z30 (2.3% share)

via BCN

Fujifilm Film Simulations Beat All the Rumors about X-E5, XPan TX-3, X-T50, GFX100SII and Fixed Lens GFX – Top 10 Articles of May

May was a month rich in interesting rumors. So it is definitely worth to check out our top 10 articles for May.

But interestingly, no matter how big the rumor was, the most clicked article was the one about the new film simulation website.

This shows how much interest there is for it and how well Fujifilm does to focus on them as far as marketing goes and also to try new ways to push them, such as the dedicated film simulation dial on the Fujifilm X-T50.

  1. Fujifilm Launches Dedicated Fujifilm Film Simulation Website
  2. Fujifilm X-T50 Price and Main Specs Leaked
  3. Fujifilm Could Release This Unique Digital Camera in 2028
  4. Fujifilm X-T50 Full Specs and Images Leaked
  5. Fujifilm to Release This All New Digital Camera in 2025
  6. SURPRISE: Fujifilm X-T50 Coming with an All New Dial
  7. Fujifilm X-E5: The Truth!
  8. This is the New Fujifilm X-T50 Film Simulation Dial – VOTE: Better Drive or Film Simulation Dial?
  9. Size Comparison: Fujifilm X-T50 vs X-T5, XF16-50 vs XF18-55, GFX100S vs GFX100SII
  10. EXCLUSIVE: This is Fujifilm’s New XF Telephoto Prime Lens Coming in 2024!

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Building a DIY Spectroscope with Fujifilm X-Trans Cameras (and Why Not with Bayer Sensor)

When we talk X-Trans virtues, we often talk about the more film like looking grain, the less color noise at high ISO, less moiré, sharpness boost etc.

But the X-Trans array might have some other advantages most of us would not think of. For example, in today’s case we see how ideal X-Trans is to create a DIY Spectorscope to measure the wavelengths of light.

In fact, when comparing the X-Trans vs Bayer sensor for this project, mpr decided to go for X-Trans, because each column of the X-Trans sensor contains all three colors (red, blue, green), whereas each column of the Bayer sensor only has 2 colors.

This makes it a lot easier to use the X-Trans data for the spectorscope.

From there, mpr will guide you through the process and if you are interested definitely watch his video.

Nice to see yet another creative and useful application of the X-Trans sensor.

Newest X-Trans Cameras

X-Trans Articles

DxO adds Fujifilm X100VI Support

DxO has added support for the Fujifilm X100VI.

New Cameras Supported

  • Fujifilm X100VI
  • Leica SL3

New Lenses Supported

  • Fujifilm X100VI Lens
  • Panasonic Lumix S 28-200mm F4.0-7.1 Macro
  • Sigma 17mm F4 DG DN (L mount)
  • Sigma 24mm F2 DG DN C (C021) (L mount)
  • Sony FE 300mm F2.8 GM OSS
  • Sony FE 300mm F2.8 GM OSS with SEL TC1.4x
  • Sony FE 300mm F2.8 GM OSS with SEL TC2x
  • Tamron 28-75mm F2.8 Di III VXD G2 (Nikon Z)
  • Viltrox AF 20mm F2.8 Z (Nikon Z)
  • Viltrox 23mm F1.4 ZX (Nikon Z DX)
  • Viltrox 33mm F1.4 ZX (Nikon Z DX)
  • Viltrox 56mm F1.4 ZX (Nikon Z DX)

A full list of DxO-supported cameras & lenses can be found on the DxO Supported Cameras & Lenses page.

X100VI Stock Check