The MapCamera sales ranking for April are out. Here is the ranking.

1. Nikon Z5II
2. Fujifilm X100VI
3. Fujifilm GFX100RF
4. Canon PowerShot V1
5. Fujifilm X-M5
6. Ricoh GR IIIx
7. Canon EOS R6 Mark II
8. Sony A7C II
9. Ricoh GR III
10. Nikon Z50II

Half of the cameras in the ranking are fixed lens cameras. Two of them are Fujifilm cameras, the Fujifilm X100VI and GFX100RF, further confirming the huge success of both these fixed lens Fujifilm cameras.

MapCamera also reports an overwhelming number of pre-orders for the GFX100RF, but due to the limited initial shipment, they’ve been unable to fulfill many of them so far. The same applies to the X100VI, of course, and even the X-M5 is facing shipping delays due to demand outpacing the available supply.

via mapcamera

The B&H Photo Bild Expo will take place in NYC on June 17-18 at the Javits Center in NYC.

In times where photography fairs are being canceled all over the globe (such as the PhotoPlus in New York), it’s nice to see B&H Photo counteracting to this trend by launching its own huge photography event.

By the way, Fujifilm is among the few “platinum” top sponsors of this event. But there are hundreds of brands joining and sponsoring the event.

You can register for free here.

TTArtisan has just announced the TTArtisan 35mm F1.4 Tilt Lens.

At the moment you can find it at Amazon US here and also at the Chinese webstores of TTArtisan here and Pergear here for international shipping.

• TTArtisan 35mm F1.4 Tilt Lens
  BHphoto / Amazon / TTArtisan / Adorama / Pergear

Once again Fujifilm has published very positive sales figures as far as their imaging division goes.

• Professional Imaging: Revenue ¥50.1 billion (up 20.9% YoY)
• Digital camera sales grew mainly in Europe, the U.S. and China
• Robust sales of the four models launched last year — X100VI, GFX100S II, X-T50 and X-M5— boosted revenue.

However, things might go worst in 2025, with Fujifilm estimating an overall operating income loss of USD140 million. That’s a 6% loss on their overall estimated income for the fiscal year 2025.

The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategies to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time.

Fujifilm is trying to respond in several ways to the new circumstances, including a “revised” product and pricing strategy. What they mean by that is I guess pretty obvious: increased pricing and delayed product launches (or no more product launches/shipments at all in USA).

For example, I’d not be surprised if the upcoming Fujifilm X Half would not be even sold in USA.

In response to the U.S. tariff policy, the Company will pay close attention to future dynamics and take swift and necessary measures — such as reviewing our supply chain, further reducing expenses, and revising our product and pricing strategies — to minimize any negative impact on the company-wide performance.

Look, Fujifilm as a company will survive this. I am not worried about them.

But I don’t know if all the smaller photography stores will be able to get through this uncertain and tough period. That’s what I worry about.

via Fujifilm here, here and here