Cosina Voigtlander MACRO APO-ULTRON 35mm f/2 for Fujifilm X Release on August 8

Cosina has announced that the  Voigtländer MACRO APO-ULTRON 35mm f/2 for Fujifilm X will be released on August 8.

The maximum magnification is 1:2. It has electronic contacts, and the supported body can also use functions such as focus check, shooting distance interlocking display, in-body image stabilization, and parallax correction. The suggested retail price is 102,300 yen [admin note: converted to 748 USD] including tax.

Other Cosina lenses for Fujifilm X Mount:

via dc.watch

Fuji Guys: Fujifilm X-H2S Unboxing and How-To Videos (with Useful Shortcut Keys Section)

The Fuji Guys published their Fujifilm X-H2S unboxing and How-To videos.

Note that in the unboxing video you can’t see the hot shoe cover for the Fujifilm X-H2S, but to my knowledge that one should be included in the box. Speaking of hot shoes, many of you seem to go crazy for these hot shoes (and I have one myself too)… gives our Fuji’s a special touch ;).

As for the how-to video, it’s a recommended watch for all current and future Fujifilm X-H2S owners and there is a useful shortcut section starting from 12:47.

You can see the videos below.

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New Firmware Updates for Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5

Fujifilm has released firmware updates for the Fujifilm X-H1, X-T200, X-T100, X-A7 and X-A5.

You’ll find all the details and download links below.

Rumors and Discussions

Firmware Details

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Fujifilm Best Selling Compact Digital Camera Brand in Japan thanks to Instax Mini EVO

I told it would become a massive hit, and so it was.

The so far most retro looking and operating Instax camera ever, the Instax Mini EVO, is selling more than twice as good as Fujifilm predicted.

The massive Instax Mini EVO sales pushed Fujifilm to the top spot in Japan as far as compact digital camera sales goes.

via digicame-info via bcnretail