Fujifilm Adds New Color “Brown” to “INSTAX mini Evo” and USB-C Charging Port

Fujifilm Adds New Color “Brown” to “INSTAX mini Evo”

Introducing USB Type-C as a charging port on both the new “Brown” and existing “Black” variations for added convenience

TOKYO, June 15, 2023 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of a new “Brown” version of the “INSTAX mini Evo” (mini Evo), a flagship model of the “INSTAX” series of instant cameras, on June 29, 2023. Additionally, USB Type-C is used as a charging port on both the new “Brown” and the existing “Black” versions for greater convenience.

The mini Evo is a hybrid instant camera incorporating digital technology, and supporting the card-size “mini format film.” Released in 2021, it has been a global sensation since its launch thanks to its hybrid nature of analog and digital capabilities.  It comes with ten lens effects including “Soft Focus” and “Light Leak” as well as ten film effects including “Monochrome” and “Retro.” These two types of effects can be combined freely to create 100 different shooting effects so that users can express their emotions through INSTAX prints. The camera body sports a premium and classical look and is characterized by analog-like operability using the lens dial, film dial and print lever, designed with attention to detail such as operation noise. The dedicated app can be used to connect the camera to a smartphone to enjoy features such as printing images taken on the smartphone, and saving photos printed with the mini Evo as INSTAX-framed images in the smartphone for easy sharing on social media.

mini Evo’s user base will be further expanded with the addition of a new color “Brown”, which means users can choose between the colors while still enjoying the same functions, operability and premium and classical design featured in the original model.

The camera case “Brown” is released at the same time to complement the camera body’s new color variation.

Fujifilm will continue to expand the world of the “INSTAX” instant photo system that allows people to enjoy on-the-spot photo printing.

1. Product names, release dates and prices

Product name Release date Price
(1) Hybrid instant camera “INSTAX mini Evo”
Brown with USB Type-C
June 29, 2023 Open
(2) Hybrid instant camera “INSTAX mini Evo”
Black with USB Type-C
(3) Camera case “Brown” for the “INSTAX mini Evo”

Fujifilm Instax and Film Price Increase for Domestic Japanese Market (for now)

Press Release

Notice of domestic price revisions for some photographic film and INSTAX “Cheki” products and the resumption of orders for “color negative film 135 size” and “reversal film 135 size and 120 size”

Google translated
[ADMIN NOTE: The press release is for the Japanese market, and since it says “domestic”, we can assume that (for now) the price increase affects only the Japanese market. We want to make this clear for our readers here in the article as well as in the headline in order not to mislead you]

Dear Customer,

Thank you for your continued patronage of Fujifilm products.

FUJIFILM Imaging Systems Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; President: Koji Matsumoto) is working to improve production efficiency for photographic film and INSTAX “instax” products amid soaring component and raw material prices, transportation costs, etc. We have tried to absorb the cost by reducing costs and other measures, but it is difficult to absorb it through corporate efforts alone, so we will revise the price as follows.

We ask for your kind understanding and apologies for the inconvenience.

We appreciate your continued patronage of Fujifilm products.

Price revision date, target product and revision (price increase) rate

Price revision date Products Revision (price increase) rate *1
June 8, 2023 photographic film About 13% to about 88%
INSTAX mini picture film about 4%
INSTAX mini LiPlay about 14%
INSTAX mini 40 about 12%
INSTAX WIDE 300 about 17%

 

*1 This is the rate of revision (price increase) to our shipping price.

In addition, orders for “color negative film 135 size” and “reversal film 135 size and 120 size”, which had been temporarily suspended in Japan, will be resumed from June 12th. We sincerely apologize for the inconvenience caused.

Admin Note: Film that was previously affected by the shortage

type size product name
color negative film 135 Fujicolor FUJICOLOR 100
Fujicolor SUPERIA PREMIUM 400
reversal film 135 Fujichrome Velvia 50
Fujichrome Velvia 100
Fujichrome PROVIA 100F

Fujifilm GFX100S Bug Fix Firmware 2.01 Released, but Some Now Prefer This Workaround

Fujifilm has finally released the Fujifilm GFX100S firmware fix they promised us a couple of days ago.

The curious thing about this bug: people were forced to use a workaround for a while, and I know that some fellow GFX100S shooters, who applied the workaround, now actually stick with it as they find it more convenient that keeping the button pressed to change exposure compensation.

So, not all the bad comes to hurt, at least not for those, who now stick with the workaround solution.

Down below you find all the firmware details and download links.

Firmware Details

** CLICK HERE to Read the Rest of the Article **

Firmware Updates for Fringer NF-GFX (v1.10) and NF-FX II (v1.80)

Fringer has released firmware updates for the following smart adapters

Down below all the details.

This comes in addtion to the firmware launched for the EF-FX Pro II a few days ago as we reported here.

Fringer adapters can be ordered at B&H Photo, AmazonUS and Adorama.

List of Smart Adapters

Firmware Details & Dowload Links

** CLICK HERE to Read the Rest of the Article **