Back in May I told you it’s just ridiculous.

It’s ridiculous that Fujifilm keeps launching massive deals on gear they mostly can’t even ship due to supply shortage of chips and other parts.

And yet, for months they kept either constantly launching new deals or extending and adjusting current deals.

But now it’s over.

For the first time in a while, this Sunday I can’t report on any deal running in North America.

And also in Europe almost all deals expired, with the last ones being some discounts on Fujifilm X-T4 body and kits in Germany here, and United Kingdom here as well as other EU countries.

So I guess that’s the news for this Sunday. No hot deals to report on. And quite frankly it’s good like this. Fujifilm better focuses on shipping the existing orders, rather than stacking up even more orders, creating a huge discomfort to customers who have to wait months for their gear to finally ship.

Don’t get me wrong. I love deals. I bought lots of my X and GFX gear in offer, too. But everything has its time. And now it’s not time for deals, but for factories to catch up with demand.

Today only you can save big on SanDisk SD Cards and Wester Digital Storage media.

Access the deals here at Amazon USA.

BHphoto has a deal zone on UHS-I and USH-II SD-Cards. Check out all options here.

The Fujifilm X and GFX summer deals are running. Some of them end today, some of them on July 23, and others on August 22. You can see the full details below.

In any case, if there is something you are interested in, it might be better to order today and not wait for the last second, for the reasons I’ve explained here.

With that said, I took a look at which Fujifilm X and GFX gear was selling best among the FujiRumors community, and here is what you guys picked most.

X Gear – Best Sellers

1. XF 16-80mmF4
2. XF 50-140mmF2.8
3. XF 70-300mmF4-5.6
4. Fujifilm X-T3
   Fujifilm X-T30
5. XF 200mm F2
   XF 8-16mm F2.8

The Fujinon XF70-300mmF4-5.6 is not in offer, so it is sort of an intruder in this list, but it is selling good. I think Fujifilm hit many X shooters heart with this one. And while it might seem disappointing that the XF200 and XF8-16 are on the bottom of the ranking, the deals definitely helped to boost sales also for those lenses.

GFX gear – Best Sellers

1. GF 50mm F3.5
2. GF 45mmF2.8
3. GF 32-64mmF4
4. Fujifilm GFX 50R

The Nr.1 is taken by a lens that I myself am tempted to get, the compact GF50mmF3.5. I was hoping for a deal on it also here in Italy, but they went for other lenses, and I got myself the GF 32-64mmF4.

No surprise that the Fujifilm GFX50R does not sell strong, despite the $1,000 rebate, as this is a rebate we have already seen in the past and most people grabbed their sample back then.

All X/GFX Deals

GFX Gear

• Fujifilm GFX 50R (save $1,000**): BHphoto / AmazonUS / Adorama
  ** ends July 11
• GF 32-64mmF4 (save $500*): BHphoto / AmazonUS / Adorama
• GF 50mm F3.5 (save $200*): BHphoto / AmazonUS / Adorama
• GF 45mmF2.8 (save $200*): BHphoto / AmazonUS / Adorama
  *mail-in rebate ends August 22. Pay full price and then get a $500/$200 pre-paid Mastercard back after your purchase. Check out this Fuji page to claim back your money
  

X Gear

• XF 8-16mm F2.8 (save $500)*: BHphoto / AmazonUS / Adorama / Focuscamera
• XF 16-80mmF4 (save $200)*: BHphoto / AmazonUS / Adorama
• XF 50-140mmF2.8 OIS WR (save $400)*: BHphoto / AmazonUS / Adorama / Focuscamera
• XF 200mm F2 (save $2,000)*: BHphoto / AmazonUS / Adorama / Focuscamera
  * ends August 22
  —
• Fujifilm X-T3 body or with 16-80 or 18-55 (save $300)**: BHphoto / AmazonUS / Adorama / Focuscamera
• Fujifilm X-T30 body or with 15-45 or 18-55 (save $100)**: BHphoto / AmazonUS / Adorama / FocusCamera
  ** ends July 25