Camera Market Share 2024: Fujifilm Leads Mirrorless Growth — But Budget DSLRs Still Outsell Fujifilm (or Why We Need the X-T30 III)

Nikkei has published the global shipment numbers of digital cameras sold in 2024. The numbers are based on data from CIPA and JEITA and have been reported by the Japanese website dclife.

Here are the numbers:

Mirrorless + DSLR Camera Shipments

2024

• Canon — 2.84M units (46.6%)
• Sony — 1.63M units (26.8%)
• Nikon — 830k units (13.6%)
• Fujifilm — 490k units (8%)
• Panasonic — 160k units (2.6%)
• OM Digital — 130k units (2.1%)
• Pentax — 10k untis (0.2%)

Note that the Canon DSLR cameras are still outselling Fujifilm mirrorless camera sales (790,000 vs 490,000 units). Most of those DSLR cameras are cheap Canon Rebel & Co cameras.

What this tells us: there are lots of people who still enter a camera/electronic store and want an “affordable camera that takes better pictures than my phone“.

Right now, Fujifilm is falling short in this segment: the X-E5 and X-T50 are priced too high, while the X-M5 lacks a viewfinder — a feature many still consider essential for a “serious” camera. The upcoming Fujiflm X-T30 III, however, could be exactly the model to fill that gap — provided Fujifilm keeps it in the true entry-level range, which will largely depend on the features they choose to include.

Mirrorless Cameras Shipments

Mirrorless is growing for all brands, but Fujifilm has experienced the strongest growth of all.

The chart here is probably for interchangable lens cameras, because dclife has a separate ranking for “compact cameras” like the Fujifilm X100VI and Ricoh GR series. But maybe it includes also the compact cameras, we don’t know that.

2024

1. Canon — 2.05M units (37.5%, +4.6% vs 2023)
2. Sony — 1.63M units (29.8%, +6.5% vs 2023)
3. Nikon — 760k units (13.9%, +20.6% vs 2023)
4. Fujifilm — 490k units (9.0%, +28.9% vs 2023)
5. Panasonic — 160k units (2.9%, +14.3% vs 2023)
6. OM Digital — 130k units (2.4%, +8.3% vs 2023)

2023

1. Canon — 1.96 million units
2. Sony — 1.53 million units
3. Nikon — 630,000 units
4. Fujifilm — 380,000 units
5. Panasonic — 140,000 units
6. OM Digital — 120,000 units

2022

1. Canon — 1.54 million units
2. Sony — 1.25 million units
3. Nikon — 530,000 units
4. Fujifilm — 360,000 units
5. Panasonic — 140,000 units
5. OM Digital — 140,000 units

2021

1. Sony — 1.4 million units
2. Canon — 1.17 million units
3. Fujifilm — 400,000 units
4. Nikon — 290,000 units
5. OM Digital — 200,000 units
6. Panasonic — 180,000 units

via dclife

Compact Cameras Shipments

Fujifilm has increased its shipments from 50,000 units to 130,000 units. And the number could have been significntly higher if cameras like the X100VI were not in short supply in 2024. It is not known if also Instax cameras are included in this data.

Only Ricoh and Fujifilm are able to grow in the compact camera segment.

2024

1. Sony … 470,000 units
2. Canon … 430,000 units
3. Fujifilm … 130,000 units
4. Ricoh … 60,000 units

2023

1. Sony … 470,000 units
2. Canon … 460,000 units
3. Fujifilm … 50,000 units
3. Ricoh … 50,000 units

via dc.life