Fujifilm Annonuces GF 110mm F2 and Fujifilm GF 23mm F4 Press + NEW G Mount Lenses ROADMAP (Leaked Press Release)

G Mount Lens Roadmap for 2017/2018

NOTE: The real announcement will be at 01:00 AM New York Time. It seems that Fuji UK passed the wrong info to the UK websites :)

Fujinon GF 110mm F2: BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4: BHphoto, AmazonUS, Adorama

From Fujifilm: New GF lenses are unveiled for Portraits, Landscape and Architectural Photography, along with new accessories for the ground breaking GFX system.

FUJIFILM Corporation (President: Kenji Sukeno) has today announced that it will release the FUJINON GF 110mm F2 R LM WR Lens and FUJINON GF 23mm F4 R LM WR Lens in June 2017. Both products are professional interchangeable lenses for GFX 50S 43.8×32.9mm format digital camera. Fujifilm has also unveiled new accessories to complement the GFX system.

GF lenses achieve outstanding ultra-high resolution and have been designed to work with higher resolution sensors in the future. Utilizing the vast knowledge cultivated through the development of the XF lenses, GF lenses are Fujifilm’s finest class of lenses and were designed by amassing various sophisticated technologies of Fujifilm. They are designed to fully unlock the superb performance potential of the GFX 50S.

The FUJINON GF 110mm F2 R LM WR Lens is a medium telephoto lens for portraits. With a focal length equivalent to 87mm in the 35mm format, it achieves a brightness of F2.0 when used wide open to deliver beautiful bokeh. The high resolving power of the area in focus and the rich bokeh unique to medium-format fast-diameter lenses depicts portraits with a realistic three-dimensional feel.

The FUJINON GF 23mm F4 R LM WR Lens has a focal length equivalent to 18mm in the 35mm format and is perfectly suited for landscape and architectural applications. Despite the super-wide angle of view, distortion is kept to a minimum, and with the high-resolution performance extending all the way to the edges, the resulting image is outstandingly sharp.

Both lenses feature fast and quiet AF due to a linear motor, are dust and weather resistant, and are capable of operating in environments as cold as -10°C. The lenses combine high performance and reliability as professional work tools for the working photographer.

GF 110mm f/2 R LM WR Lens

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Fujifilm Instax Square SQ10 Announced. Hybrid Instant Camera

INSTAX SQUARE SQ10 – THE FIRST SQUARE FORMAT HYBRID INSTANT CAMERA

Synergy of digital imaging technology and the existing instax system enables greatly improved photographic image quality and image editing / processing before printing.

FUJIFILM Corporation (President: Kenji Sukeno) today announced that it will release the instax SQUARE SQ10 (“SQ 10” ), the first hybrid instant camera with the new square format film “instax SQUARE Film” on May 19, 2017. The SQ 10 is the first hybrid camera within its range equipped with a digital image sensor and digital image processing technology, which enables greatly improved photographic image quality and image editing / processing before printing. This new system takes the image quality of instax to the next level and allows photographers to add a creative, artful edge to their photography with intuitive interface designed especially for the SQ10.

Seeing an opportunity to provide photographers with more occasions than ever to use instant cameras equipped with new technologies, Fujifilm decided to create a brand new device fully dedicated to the SQUARE format. The improved image-capturing functions of the SQ10 give this latest addition to the instax range unrivalled levels of control and ease of use. The SQ10 will now allow photographers to effortlessly capture a wealth of different scenes with perfect control.

Highlights of the instax SQUARE SQ10

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Possible Fujinon GF Roadmap Leaked: GF 250/4, GF 35/2.8, GF 20-36 and GF 100-200

This roadmap could show the upcoming GF lenses. We can see:

  • GF 250mm F4
  • GF 35mm F2.8
  • GF 20-36mm F3.5-4.5
  • GF 100-200mm F4.5-5.6

Interesting to note, this “early” roadmap says GF 20-36 OR GF 100-200. I guess in a few hours (01:00 AM New York time), we will have the answer which lens Fujifilm decided to make first :)

There will be a great Live Blogging session here on FujiRumors, with the fastest and most comprehensive coverage on the web… feel free to join :)

And feel free to support FujiRumors and by pre-ordering your GF lenses via FujiRumors. It won’t cost you single penny extra on your gear, and it will be a big help for me. It will allow me to keep this blog open for all Fuji Lovers out there and to keep up sharing news and rumors with you guys.

Fujinon GF 110mm F2*: BHphoto, AmazonUS, Adorama
Fujinon GF 23mm F4*: BHphoto, AmazonUS, Adorama
*pre-order available soon

stay tuned guys… it’s just a few more hours ;)
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