The “Ultra-Popular” Fujifilm X half Wins 2025 Nikkei Excellet Product Awards in “Trend” Category

• Fujifilm X half – save $200
  BHphoto / Amazon US (black – charcoal – silver) / Adorama / Moment / Nuzira/ BestBuy / Paul’s Photo

The Fujifilm X half has won the 2025 Nikkei Excellent Products and Services Award in the Trend Category.

Fujifilm celebrated the award by writing (google transalated):

the ultra-popular compact digital camera “X half” has won the “2025 Nikkei Excellent Products and Services Award Trend Category Award”! On February 2, the award ceremony was held in Tokyo, and the certificate was presented. The posted photo was taken using the “2-in-1” function of the “X half”!

Fujifilm called the X half “ultra-popular”.

Now, here on FujiRumors, out of 34 cameras launched since 2017, the Fujifilm X half claims the 11th spot in the best seller ranking. You can check out the full ranking here.

But overall I don’t think it was “ultra-popular”, at least in the Western hemisphere. It’s likely that in Asia it sold much stronger. For example, it was highly ranked for many months at the various Japanese best seller rankings.

Just to give that “ultra-popular” a proper context ;).

• Fujifilm X half – save $200
  BHphoto / Amazon US (black – charcoal – silver) / Adorama / Moment / Nuzira/ BestBuy / Paul’s Photo

via Nikkei