EXCLUSIVE: Fujifilm is Working on a Camera With a “Time-Travel” Dial

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Ok guys, this is what I hear.

Fujifilm is working on a camera with a sort of “time-travel” dial.

What do I mean by that?

Now, don’t get too excited — it’s not quite like the one from that legendary movie (the one that inspired the opening image of this post), where you punch in a date and jump through time. But it might just let you photographically do something close.

In fact, if what I hear is accurate, then it’s a dial that lets you choose an era-inspired look for your images. You won’t be jumping through time — but your photos will.

At the moment I don’t know exactly how this works, so from now on it is all just speculation.

My guess is that you might be able to switch from the early black and white era, to the rise of commercial color photography in the 1930s thanks to Kodachrome to the New American Color photography of the 1970s (inspired by artists like William Eggleston, Stephen Shore, Joel Sternfeld and Richard Misrach) and so forth.

I call it a photographic “time-travel dial” — one effortless turn to revisit the looks of photography’s past.

It seems Fujifilm is once again having fun experimenting (Fujifilm X half anyone?), blending nostalgia and innovation to offer photographers a truly new kind of creative experience.

Now, you might like this idea or not, but I guess we can agree that only a company with a massive photography history could come up with such an idea, which speaks for the heritage and creativity of Fujifilm.

Stay tuned on FujiRumors… as soon as I have more details I will let you know. And of course, feel free to reach out to us in case you have some hints or rumors to share about it.

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