Amazon Currently Selling Some X/GFX Gear at Pre-Tariff Price (or Lower) – LIMITED STOCK

August 19, 2025
News
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The Deals

Amazon is currently selling some Fujifilm gear at the old “pre-tariff” price (shipped and sold by Amazon – unless specified).

NOTE: Some gear is marked as discounted, other is not marked as rebated and yet it is cheaper than regular price.

X Gear

XF8mmF3.5 – $869 ($899 regular price – $799 pre-tariffs)
XF16mmF2.8 – 11% discount ($399 instead of $449)
XF23mmF1.4 – 10% discount ($899 instead of $999)
XF30mmF2.8 Macro – 8% discount ($599 instead of $649)
XF50mmF1.0 – $1,518 ($1,649 regular price – $1499 pre-tariffs)
XF10-24mmF4 – 9% discount ($999 instead of $1,099)
XF100-400mm – 6% discount ($1,972 instead of $2,099 – NOTE: pre-tariff price was $1899)

GFX Gear

GF23mmF4 – 5% discount ($2,659 instead of $2,799 – NOTE: pre-tariff price was $2,599)
GF80mmF1.7 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
GF120mmF4* – $2,699 ($2,949 regular price – $2,699 pre-tariffs)
*note: the GF120mm is sold by third party sellers
GF45-100mmF4 – $2,299 ($2,499 regular price – $2,299 pre-tariffs)
~~GF100-200mmF5.6 – 7% discount ($1,999 instead of $2,149 – $1,999 pre-tariffs~~) – SOLD OUT, Only Available at Full Price

If you find more gear discounted, feel free to let us know in the comments.

The Curious Case

Interestingly, I have filtered the Amazon results to show me only “new” items (to get rid of all refurbished gear in the results), and some gear pops up as “FUJIFILM X Replacement Lens” at a great price, even lower than the pre-tariff price.

Some are marked as shipped and sold by Amazon, others by Amazon Japan or Germany. They are all marked as coming with free shipping.

Maybe Amazon is simply taking stock they have all over the world and re-directing it Amazon US?

In any case, make sure to check if you have to pay import taxes on it.

XF33mmF1.4 – $769 (currently $899 – $799 pre-tariff)
shipped and sold by Amazon with free 30 days return policy
XF70-300mm – $758 (currently $899 – was $799 pre-tariff)
shipped and sold by Amazon Japan
XF16mm F2.8 silver – $347 (currently $449 – $399 pre-tariff)
shipped and sold by Amazon Germany

We still recommend to stick with gear shipped and sold by Amazon US to avoid surprises. But I wanted you to be aware why some gear is listed even cheaper: it’s because it’s coming from other Amazon branches.

The Madness :)

And just for curiosity: Amazon is selling the XF23mmF2.8 for a humble 16,482 USD :).

The Future :(

Fujifilm will further increase prices on August 30.

I have shared the full list of price increases here.