Deal Wars: Amazon, B&H, and Adorama Battle It Out with 4-Day Mega Sales

July 8, 2025
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Competition is a beautiful thing — and today we see another great example of it.

Amazon has just kicked off its massive 4-day Prime event, but B&H Photo [here] and Adorama [here] aren’t letting Amazon steal the spotlight. They’ve launched their own huge 4-day sales to go head-to-head with the retail giant.

Some of the deals are exclusive to B&H and Adorama, while others match Amazon’s Prime pricing — like the Viltrox X mount lens deals currently available at B&H and also at Amazon here.

Here are the dedicated pages:

Of course, Amazon goes far beyond electronics.

Anyway, it might be worth taking a closer look — some of these deals are really solid. I’ve highlighted a few of the most interesting ones for you below.

Amazon Prime Pages

Fujifilm Batteries and Chargers

Viltrox NP-W235 Camera Battery Charger & Power Bank – save 20%
K&F Concept NP-W235 Battery Charger with Dual-Slot and LCD Screen – save 20%
llano 2-Pack NP-W235 USB-C Batteries and 18W Fast Charger Set for Fujifilm – Prime Rebate
SmallRig Fujifilm NP-W235 Battery
SMALLRIG 1050mAh Replacement USB-C Battery for Fujifilm NP-W126S

X Mount Lens Deals – USA (but similar Deals should be available also in EUROPE)

Viltrox AF 13mm f/1.4 – save 15%
Viltrox AF 23mm f/1.4 – save 20%
Viltrox AF 25mm f/1.7 – save 20%
Viltrox AF 27mm f/1.2 – save 15%
Viltrox AF 28mm f/4.5 – save 20%
Viltrox AF 33mm f/1.4 – save 20%
Viltrox AF 35mm f/1.7 – save 20%
Viltrox AF 56mm f/1.4 – save 20%
Viltrox AF 56mm f/1.7 – save 20%
Viltrox AF 75mm f/1.2 – save 20%
Viltrox AF 85mm f/1.8 Mark II – save 20%
Samyang AF 12mm f/2.0 – save 20%
TTArtisan 23mm f/1.8 – save 20%
TTArtisan AF 27mm f/2.8 – save 20%
TTArtisan AF 23mm f/1.8 – save 20%
TTArtisan AF 35mm f/1.8 II – save 20%
7artisans AF 27mm f/2.8 – save 20%
Meike AF 33mm f/1.4 – save 20%
Meike AF 55mm f/1.4 – save 20%
Meike AF 85mm f/1.8 – save 20%
Brightin Star AF 50mm F1.4 – save 20%
Brightin Star 10mm F5.6 Fisheye – save 20%
Brightin Star 35mm F0.95 – save 20%

Storage Media

Samsung T9 Portable SSD 4TB – save 52%
Samsung T9 Portable SSD 2TB – save 43%
Samsung T7 Portable SSD 2TB – save 40%
SanDisk Prime Deals
Lexar Prime Deals
Nextorage Prime Savings – save up to $450
– NX-B1PRO CFexpress Type B 330GB – save $198
– NX-B2SE512G CFexpress Type B 512GB – save $22
– NX-F2PRO256G UHS-II SD-Card – save $65

APPLE and Other Mixed Deals

Apple Prime Deals
DJI Prime Deals
DJI Mini 4K Drone – save 20%
Apple AirPods Pro 2 – save 40%
Apple Watch Ultra 2 – save 19%
Apple Watch Series 10 46mm – save 28%
Apple Watch Series 10 42mm – save 30%
Samsung Galaxy Watch 7 – save 47%
Fitbit Charge 6 Fitness Tracker – save 38%
Samsung Galaxy S25 Ultra – save 27%
Insta360 Flow 2 Pro – save 15%
K&F Concept 2 in 1 Sling Bag – 20%

Accessories

Viltrox Retro Flash for Camera – save 20%
Viltrox EF-FX1 PRO Auto Focus Lens Mount Adapter – save 20%
Viltrox EF-GFX PRO Auto Focus Lens Mount Adapter Camera – save 20%
Viltrox EF-GFX II Lens Adapter – save 20%

General Lens Deal Pages

SMALLRIG – save up to 50% on hundreds of SmallRig products

SmallRig for Fujifilm

SmallRig Lights and Tripods

RF 10C Portable Zoom LED Video Light – save 20%
LA-O90 Octagonal Softbox – save 20%
P96 Video LED Light – save 20%
RA-S280 Air-cushioned Light Stand – save 20%
RC 220 Pro COB LED Video Light – Quick-Mount Portable – save 20%
RM120 RGB Video Light – save 20%
RC 60B COB LED Video Light – save 20%
RC 120 Point-Source Video Light – save 20%
Heavy-Duty Fluid Head Tripod AD-01 – save 20%
Lightweight Video Tripod Kit AD-50Lite – save 20%
Aluminum Mini Tripod VT-20 – save 25%
SmallRig x Potato Jet TRIBEX Quick-Release Hydraulic Tripod and Tripod Kit (Standard Version)– save 25%
FreeBlazer Heavy-Duty Aluminum Alloy Tripod Kit AD-80 – save 30%
FreeBlazer Carbon Fiber Tripod Kit AD-100 – save 20%

EUROPE DEALS

Amazon Germany direct links to deals:

Amazon UK:

Amazon France:

Amazon Italy:

Amazon Spain: