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Record 27 Fujifilm Products Win “iF Design Award”, Including “Film Simulation Experience” and XApp

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27 Fujifilm “products” have won the iF Design Award.

We all know these awards mean nothing, but Fujifilm throws so much money into this stuff to acquire the rights to brag with them, that I’d feel sorry for Fujifilm if I’d ignore this news given all the money they’ve spent.

So, let’s fake some interest and applaud Fujifilm for this massive achievement.

Here are the 27 winners:

  1. Film Simulation Experience
  2. “Fujifilm XApp” for the GFX / X Series
  3. Fujifilm GFX100 II + Vertical battery grip “VG-GFX100 II”
    <iF Gold Award 2024>
  4. Fujifilm X-S20
  5. Fujinon GF110mmF5.6 TS Macro
  6. Fujinon GF30mmF3.5 R WR
  7. Fujinon GF55mmF1.7 R WR
  8. Fujinon XF27mmF2.8 R WR
  9. Fujinon XF8mmF3.5 R WR
  10. Fujinon XF56mmF1.2 R WR
  11. Tripod grip “TG-BT1
  12. Instax Square Link Printer
  13. Instax Mini Evo Brown
  14. Instax Square SQ40
  15. Instax Pal
  16. Instax Mini 12
  17. Instax mini Link 2
  18. Fujifilm Creative Village (CLAY/ITs)
  19. Fujinon HZK24-300mm
  20. Fujinon HZK25-1000mm
  21. Focus Demand EPD-51A-G02
  22. Techno-Stabi TS16x28WP/ TS12x28WP
  23. Fujifilm SX1600
  24. Pressure Image Analysis App “Fujifilm Prescale Mobile”
  25. INSTAX smartphone app “INSTAX UP!”
  26. Production color printer “Revoria Press™ PC1120”
  27. A3 Color Multifunction Device “Apeos C7070 series”

FUJIFILM Holdings Sets its Highest Record with 27 Products Winning the Internationally Prestigious “iF Design Award 2024”

TOKYO, March 8, 2024 – FUJIFILM Holdings Corporation (President and CEO, Representative Director: Teiichi Goto) is pleased to announce that 27 of its products*1 have been awarded the “iF Design Award 2024”, sponsored by the iF International Forum Design based in Hannover, Germany. Among them, the FUJIFILM GFX100 II*2, a mirrorless digital camera equipped with a 12-megapixel high-speed sensor and the latest image processing engine, received the highest honor, the Gold Award (iF Gold Award 2024). The company sets its highest record with 27 products winning the “iF Design Award”.

The iF Design Award is a prestigious international design award launched in 1953, and is considered one of the top three global design awards, alongside “Red Dot Design Award” in Germany and “International Design Excellence Awards (IDEA)” in the United States.

In developing all of its products and services, Fujifilm not only pursues functionality and performance, but also engages in design development that leverages superior functionality and performance. The company will continue to work on creating designs that not only have beautiful appearance but also reflect commitment to offering portability and operability for ease of use and comfort, thereby creating new product values.

*1 including facility
*2 Awarded the Gold Award in combination with the vertical battery grip VG-GFX100 II, an optional accessory for the GFX100 II.

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