Well, what a strange issue. Sure, Fuji has the RAW-problem to solve, the distribution of the new X-E1 seems not to be that good, so that in Europe at the different online stores the camera is quickly running out of stock and we are still waiting for the camera to be shipped at the major US online stores (Amazon Adorama, eBay, Cameta Camera, B&H…).
But it’s a grey and wet autumn day here, and maybe it’s good to deal with an easy subject.
So while I was jumping from review to review, from mail to mail, I stumbled on a original theory. Where does the name X-E1 come from? Why did the marketing experts call this camera X-E1? Well, the answer could be found in this book about the subliminal seduction (click here) and kenrockwell.com (click here) deduces that the name “X-E1″ should unconsciously evoke the “SeX-y-One”.
Let’s look if, in the end, it’s the name or the amazing pictures that this camera shoots, that will boost the sales of the X-E1.
have a great day,