The Top Ten Things to Know about Fujifilm Instax Film – by Robert Hamm

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Guest post by Robert Hamm: RobertHammPhotography.comYoutube Channel

The Top Ten things to Know about Fujifilm Instax Film by Robert Hamm

A few months ago, my brother came to visit. It was a special time because I had not seen him in so long. He was also brought his three boys. Adding my two “little men” and myself to the party, our total soon grew to seven. Boy, were we rolling deep!

Humor aside, I wanted something special to document the occasion. Going out on a limb, I chose to photograph most his trip on the Fujifilm Instax Mini 90 as well as Instax Mini film. I had to buy the system since I didn’t own the camera or the film. Thank goodness for price matchinI.

I did not know how capable the film and camera would turn out to be. After over 800 images, and a lot of research, here are the TOP Ten things I have learned:

#1: What Is Instax?

Fujifilm describes their Instax film as “…an ISO 800 credit-card-size integral daylight color film designed for use with Fujifilm Instax mini cameras. This glossy film yields superb results under both daylight and electronic flash conditions. Though small, its improved picture quality and greater ease of use make it ideal for snapshots and portraits. Furthermore, it’s easy to-file-and-carry size makes it an excellent choice for documentary or archival purposes, as well as a wide variety of other applications.”

#2: Who is it for?

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DPReview Fujifilm GFX 50s Review: “The Best Image Quality We’ve Seen to Date” (Gold Award)

DPReview just published their full Fujifilm GFX 50S review… and it get’s the gold award.

Here are the Pros and Cons

Pros Cons
  • 51.4MP, 44 x 33mm sensor yields high image resolution
  • Excellent image quality in both Raw and JPEG
  • ISO invariant behavior above ISO 1600 gives increasing amounts of highlight recoverability
  • Contrast Detect AF is accurate and precise
  • Fujifilm color science, and color chrome effect, in larger than APS-C size
  • Direct controls provide for engaging shooting experience
  • AF joystick + touchscreen makes selecting an AF point simple, effective
  • Touchscreen flips vertically and horizontally
  • Weather-sealing and solid build quality
  • Comfortable ergonomics
  • Plenty of custom buttons
  • Dual card slots give flexibility and capacity
  • Electronic first curtain shutter mode minimizes risk of shutter shock
  • Lack of mirror avoids mirror-induced shock other MF systems bring
  • In-camera Raw processing lets you make full use of excellent JPEG engine
  • Easy-to-use Wi-Fi
  • Slow native lenses do not take full advantage of camera’s sensor size
  • Contrast Detect AF speeds can be sluggish in moderate light, often fails in dim or backlit situations
  • No high speed flash sync
  • AF-C is virtually unusable due to constant hunting
  • Moiré is visible in fine detail and patterns
  • ‘Shimmering’ and moiré in the EVF when focus is initiated
  • Unduly rolling shutter in complete (silent) E-shutter mode
  • No way to link minimum shutter speed to focal length with Auto ISO
  • No ISO 100 during video capture
  • No dedicated exp. comp. dial
  • Rear dial can be difficult to turn due to its position
  • Limited lens selection at launch

They also say:

In principle, there’s a full frame camera that can match the Fujifilm in each of the specific areas in which it might be expected to excel: resolution, dynamic range and noise. […] However, if you aren’t pushing the camera to its limits in any of these respects, then the difference becomes negligible. The GFX’s greatest strength is its combination of all of these characteristics.

[…] And though it does offer the best combo of dynamic range, resolution and noise performance of any camera on the market, it only beats its full frame competition by a small amount.

[…] If Fujifilm truly wants to steal users away from Canon, Nikon and Sony (and they should), they’re going to have to get serious about a few things: releasing faster glass, improving AF, and packing the most modern sensor technologies that smaller formats provide.

[…] But ultimately, for successfully debuting a new system with an all-around lovely camera and the best image quality we’ve seen to date, the Fujifilm GFX 50S takes home the gold. “

Read the Full Review at DPReview here.

Fujifilm GFX 50s: USA BHphoto, Adorama, AmazonUS

And feel free to join our 10,700+ members strong GFX facebook group and to follow the dedicated GFX facebook page.

Fujinon XF50mmF2 Admiringlight Review: “It Continues Fuji’s Excellent Reputation for Creating Quality Optics.” + Kevin Mullins’ Suprising Gem

FUJINON XF 50mm F2 WR Reviews

Earlier Articles shared today on FujiRumors:

  • Sony Officially Shows the New 100 Megapixel BSI Medium Format Sensor for Fujifilm GFX 100s – More here
  • Fujifilm GFX: See FLM L-Bracket Mounted on GFX (+ 2 More GFX L-Brackets), Touchy Feely, Experience in Mongolia – More here

Kevin Mullins: Fujifilm 50mm F2 ~ A Surprising Gem at “This is where the little lens has taken me surprise; I’m using it all the time when shooting weddings and guess what? I’m really enjoying using it. The 50mm F2 is a brilliantly built, epically quick and phenomenally fast lens. I love it.”

Admiringlight: Fujifilm Fujinon XF 50mm f/2 R WR Review at admiringlight: “The 50mm f/2 provides great value and high-end imaging in a small package, and continues Fuji’s excellent reputation for creating quality optics.


  • Very solidly constructed and compact lens
  • Wonderful haptics on the aperture and focus rings
  • Reasonably fast and very accurate autofocus
  • Quite sharp at any aperture, even into the image corners
  • Very pleasing bokeh
  • Good control of lateral chromatic aberration, flare and vignetting
  • Affordable


  • Longitudinal CA can cause a magenta or green fringe in front of or behind the focus point
  • A touch of pincushion distortion

Fujifilm XF50mm: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujifilm GFX Review: “Unreal Dynamic Range. It Feels like You’re Cheating… The Lamborghini of Medium Format?”

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, AmazonUK, WexUKParkCamerasUKPCHstore AUS: CameraPro

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by Allan Higa – website. This article has been posted orignally at and shared at petapixel. Allan Higa is also a very active member of our Fujifilm GFX facebook community, and many of the images you can see in this article have also been shared at the group. He also wrote an interesting guest post for Fujirumors called “How I Capture Genuine Moments With Complete Strangers“. This article is shared here on FujiRumors with permission of the original author, Allan Higa (thanks :) )

Fujifilm GFX Review

Quick history lesson. The original Lamborghini motor vehicle wasn’t the supercar you know today. They were tractors. Yes, tractors. Full fledged farm going vehicular tools. Ferruccio Lamborghini always loved cars and owned Ferraris, but hated the quality of them. Frustrated, he approached Enzo Ferrari and gave him a piece of his mind and told him how to improve his cars. Enzo’s response went something like, “Leave the car making to me, you stick to making tractors.” Batman now drives a Lamborghini Aventador.

Fast forward and cross universes to cameras. The giants such as Hasselblad and Phase One have been untouchable and left alone to rule the medium format world for sometime. Sure, there’s Pentax and Leica, but it’s more like buying a Mazda Miata or a 4-door Porsche, it’s not what you think of when sports car or medium format camera comes to mind. But here we are with Fujifilm, originally a film company, pulling a move like Ferruccio Lamborghini; they’re opening the doors to somewhere that’s otherwise been locked for what feels like all of eternity.

Phase One makes amazing medium formats that few ever touch but all hope and dream of. Hasselblad is quite similar but have introduced something that seemed ground breaking, a mirrorless medium format in the Hasselblad X1D. Now, just like Ferruccio answered to Enzo Ferrari, Fujifilm has brought out the Fujifilm GFX. Will this be a classic like the Lamborghini Diablo? Or is this a Mazda Miata in disguise? Well, I’ve got the keys and this is what I’ve learned.

First off, like anyone else with a new toy in their hands I played with the lifeless camera as the completely dead batteries charged painfully slow. Here are the first impressions.

Body Design and Ergonomic

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Fujifilm GFX Initial Impressions by TheCameraStoreTV… and Enjoy These Fujifilm GFX Images!

TheCameraStoreTV is in the process of reviewing the Fujifilm GFX. In yesterday’s facebook live stream they quickly shared their very first GFX impressions (starts min. 8:15). They then stop talking about the GFX and start again at 34:30, where they compare it to the Pentax K1. Below their findings. Full (and interesting) Live Stream here.

  • It’s not pretty, but feels fantastic, well designed
  • It’s practical and functional
  • Great Viewfinder
  • it focusses surprisingly fast in AF-S (AF-C is “kind of garbage” with the 63mm being better for AF-C)
  • lenses feel solid
  • the ability to adapt affordable Medium Format lenses is the primary advantage over the Hasselblad X1D
  • Eye AF struggling a bit
  • The GFX is going to kick butt in landscape and studio, as well as on the street maybe.
  • For landscape, Jordan would go for the Pentax K1 because of the Pixel shift. But Jordan would use the GFX if things are moving in the frame, and for portraiture, and also for street photography
  • The bigger MF sensor on the GFX delivers a certain look and aesthetics, that is great for portraits
  • Jordan prefers the 4:3 aspect ratio of for stills [note: the GFX is 43 native]

Ok, we all had 2 days of intense pixel peeping after imaging-resource published their lab samples. So time to leave the pixel peeping world, and share some GFX images from our closed Fujifilm GFX Group. And indeed, many fellow GFX owners are adapting all kind of lenses on their GFX and sharing their results.

And remember that for GFX tailored updates, you can follow the Fujifilm GFX facebook page.

Fujifilm GFX: USA BHphoto, Adorama, AmazonUS EU: AmazonDE, CalumetDE AmazonUK, WexUK, ParkCamerasUK, PCHstore AUS: CameraPro

Fujifilm GFX – Images

Mike L: My first date with Ms GFX @Hong Kong Disneyland. GFX + GF63mm, ISO 100, f/11, 15s – Image on Flickr hereFull Size JPEG File on Dropbox

Comment by Peter S.: Looking through the gate gives you a really good idea of the Dynamic Range of this camera. Excellent!

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Piet Van den Eynde: Close encounters of another kind… FUJIFILM GFX 50S | GF120mmF4 R LM OIS WR Macro @ 120 mm | 1/60 sec @ f/4 | ISO 400

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Malvin: No RAW support in Lightroom yet for the GFX, so I shot RAW in camera and exported to TIFF using the in-camera raw converter, then imported the files into Lightroom and worked on them… the next best thing I can get to RAW for now. Fujifilm GFX 50S + 32-64mm F/4 at 32mm. Aperture is f/8 , ISO 100 5 bracketed exposures. 1 EV apart Flickr link

Push READ MORE to See All Images

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