October 14 X Summit: Beyond New Gear, Fujifilm’s Spotlight on Design Might Steal the Show

If I should point out one single thing that really intrigued me to follow the just announced Fujifilm X Summit on October 14, then it’s the highlight Fujifilm put into the “Design” aspect of the event.

I mean, all the new gear is nice and good. But it could be the design aspect to really steal the show, just as it did in the past.

But let’s go with order.

The X summit on October 14 will take place at the Fujifilm’s design center “Clay Studio” in Tokyo.

Fujifilm said in the launch video:

The theme of the X Summit is “design”. From product design to engineering design, we will deliver new information to you from a design perspective. You won’t be disappointed with the X summit.

This theme opens up a lot of exciting possibilities.

Fujifilm could give us rare insights into how they develop and produce new gear, offering a behind-the-scenes look at their design philosophy and processes. From the initial concepts for a new product to the real-life challenges they encounter during development, all the way through to final production.

Now that alone would be very interesting to me. But I am a nerd for such things. And by the way, the best insight in terms of Fujifilm gear manufacturing we got so far is this one here.

But we could get more than that.

We might even see mockups or future concept designs that showcase Fujifilm’s vision for the evolution of their product line and maybe even get development announcements.

It happened already in the past, when Fujifilm displayed the moduar GFX design concept, or they made the Fujifilm X-Pro3 development announcement, or when they displayed the first design concepts and mockups of the Fujinon XF33mmF1.0.

They even showed us early GFX concepts including an X-T styled GFX (which btw showed us the hidden LCD screen concept half a year before the X-Pro3 development announcement) and much more.

And whenever Fujifilm has showcased potential design concepts for the future, those ideas have consistently overshadowed the actual products announced at the event.

Who knows, maybe we will even get first design hints to the Fujifilm TX-3 panoramic camera possibly coming in 2028 or the fixed lens GFX scheduled for 2025.

Emphasizing design could provide us with valuable insights into the direction Fujifilm plans to take with its future products.

But whatever Fujifilm will show us, this focus on design has the potential to be the most captivating part of the event.

I, for one, can’t wait to see what Fujifilm reveals, as I have a strong feeling it will satisfy my inner nerd and tech enthusiast… and who knows, maybe even give us a glimpse into the good stuff to come in future ;).

First (Partial) Fujifilm X-M5 Image Shows it Comes with Front Command Dial and Compact Size

Fujifilm is now pushing their next X summit all over their social media.

And on one of them, they show what looks like a very small camera in a trouser pocket, accompanied by the word “mobility“.

This is very likely a teaser for the upcoming Fujifilm X-M5.

And while we don’t see much of the camera, we can notice one little detail: besides being very compact, the Fujifilm X-M5 will feature a front command dial, which was not available on its predecessor, the Fujifilm X-M1, nor in any of its X-A line siblings as far as I recall.

The Fujifilm X-M5 will be announced at the X Summit on October 14 at 9AM New York time… and it’s not the only thing we’ll get ;).

Also, Fujifilm China has displayed a teaser which you can see below and it has been shared by the Chinese Weibo account 独立摄影师联合会 here.

Fujifilm X Summit October 14: Unveiling Fujifilm X-M5, XF16-55mmF2.8 II and XF500mmF5.6

Fujifilm has just announced the X Summit for October 14 at 1PM GMT. So this means:

  • October 14 at 9 AM New York Time
  • October 14 at 3 PM Berlin Time

And thanks to rumors shared here on FujiRumors, we know what’s coming:

I have no information of other gear coming, although that’s always a possibility.

If you have nothing better to do on that day, well, just know that FujiRumors will be here covering the event. Feel free to join us. :)

TAKE NOTE: Fujifilm X Summit to Start February 20 at 12:30 AM New York Time (February 19 at 9:30 PM in San Francisco)

I have received a couple of question on when exactly the X Summit will start, and I realised I never really shared the time with you guys.

And the time matters, because for some of you the X Summit won’t happen on February 20, but actually on February 19.

So here is the time:

  • February 20 at 12:30 AM New York Time
  • February 19 at 9:30 PM San Francisco Time
  • February 20 at 6:30 AM Berlin Time

And here is the roadmap of that day:

  • Fujifilm X Summit Live Coverage on FujiRumors
    live video and summary, screenshots, recap on the FujiRumors blog
  • Fujifilm Live Blog
    Reviews, first looks, samples, all collected in one single article on FujiRumors and constantly updated with latest content

So, just sit down, relax, refresh FujiRumors and I’ll do all the work for you and bring you everything on FujiRumors.

Fujifilm Leaks What’s Coming September 12 (GFX100 II, Tilt Shift)

Fujifilm has just put their countdown for the X summit on September 12 on their YouTube page.

Of course the video can’t yet be watched (will start Sept. 12 at 5AM New York time).

But here is the thing.

As soon as the video was up, I extracted the tags of the video and saw that the full tag-list included terms like “GFX100 II”, “tilt shift” and more (see screenshot above). I tried again now, and the tags that unveil what’s coming are no longer there.

So luckily I was fast enough to grab them for you. ;)

Now let’s go over them.

Let’s start with the tags that 100% tell us what’s coming September 12.

  • Fujifilm GFX100 II
  • Tilt Shift

According to my knowledge, also the Fujinon GF55mm f/1.7 should come on September 12.

Looking at the other tags gives us a sense on what the main focus of the event will be:

  • photography
  • cinema
  • movie recording

It’s interesting to see so much emphasis on the video side of things. And we already told you that the GFX100 II will bring several new features, such as Video touch-to-track AutofocusWaveforms Monitor and Anamorphic Mode.

A tag that gives X series users hopes:

  • X Series

Now, there are no specific tags for Fujifilm X-Pro4, X-E5, X-S30, X-T6, X-T40, X-H3, X-H3S, X80, X100VI (X200) or whatever. So little hopes for any X series camera to come, otherwise they would have tagged it just like they tagged the GFX100 II.

But I’d already be very happy if behind that “X series” and “fujinon” would hide for example the unveil of a new X series lens roadmap, which is long overdue.

Anyway, overall a very GFX-centric event, with hope for X series tidbits too.

Fujifilm X Summit September 12 at 5 AM New York Time
GFX100II Rumors & More

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