Fujifilm X Half Product Designer Has a Message for You

Fujifilm has published a video called “Message from the product designer of the upcoming X Series camera” which you can see above.

The video is of course about the upcoming Fujifilm X Half, and unlike the previous teaser video, this one was also shot using the Fujifilm X Half.

  • the product designer uses both, digital and film cameras in various formats, from point and shoot to medium format
  • but specs and tech aren’t always everything
  •  “I designed this camera so that you can express yourself in a different way
  • “Ih ope you will enjoy telling your story with this camera”

The Fujifilm X Half will be announced on May 22 at 1AM New York time.

Fujifilm X Half Additional Spy Photo and (Short) Video

FR-reader Rodrigo was strolling with his gear through a city we won’t mention here, when he casually took pictures of a person walking around with a pre-production Fujifilm X Half.

In order not to put that person into any trouble, we decided not to disclose the identity of the person with the Fujifilm X Half.

You can see the picture above (heavily cropped).

Also, FR-reader Joinen has found the video that lead to the hands-on leaked image of the Fujifilm X Half. He shared it with me via email as well as on X. You can see the video below.

The Fujifilm X Half is already listed at B&H Photo, but will be announced officially only on May 22 at 1AM New York time.

New Fujifilm X Half Teaser Video Published

Half a year ago, we told you that the main concept behind the Fujifilm X Half would be make diptychs.

Well, here are are, 6 months later, and the latest Fujifilm X Half teaser seems to confirm that this is indeed the idea behind this camera. You can see the teaser above.

Fujifilm X Half Rumors

Fujifilm X Half – This is How the Thumb Winder Works

We recently told you that the Fujifilm X Half will have a thumb winder similar to the first ever rangefinder digital camera on the market.

But will it be just a “fake” winder like on this expensive Leica camera?

Well, now we can also give you a few more details on how it works:

  • when taking images, pull the lever to display images side by side – the “diptych mode”
  • pull the lever to take another image when you are in “analogue mode” – which we explained here
  • push the lever towards the body to see the last picture you have taken

So far this “multi-functional” thumb winder is the most intriguing part of the upcoming Fujifilm X Half for me.

But overall Fujifilm has gone very experimental with the Fujifilm X Half. I guess this is the perfect camera to take some risks and try out new concepts.

Fujifilm X Half Rumors

Fujifilm X Half: The Secondary Screen Explained (and It’s Quite Cool)

When the Fujifilm shared the first image of the backside of the Fujifilm X Half, we could notice a small vertical secondary screen on the left of the camera with “PROVIA” written on it.

Well, today we can tell you a bit more about it.

I don’t know if Fujifilm was “inspired” by this Canon camera, which first introduced the concept of a “Multi-function touch bar” on a mirrorless camera, but I guess we can say Fujifilm took that concept and enhanced it.

Here is why.

That little screen is an LCD touch screen. You can use to swipe and select your film simulation, but also to select/change menu settings. I don’t know if you can do even more with it, like zooming into an image or other things.

And it’s different to the little screen we find on the Fujifilm X-Pro3, which also shows the film simulation, but it is not a touch screen and you can’t use it to swipe through film simulations or settings.

I look forward to see that little touch screen in action in just a few days.

Fujifilm X Half Rumors