Fujifilm Explains Camera Line Distinction (CLASSIC Beats PSAM) and Likely Told us Which Lines Will Survive (and Which Ones Not)

Fujifilm Camera Lines Explained

The Fujifilm X-T line was never supposed to be a flagship camera.

Let me explain why.

When Fujifilm launched the Fujifilm X-H1, they called it their flagship camera, giving it top of the line features that no other camera had at that time (like IBIS) and in part still no other camera, except for X-Pro3, has (like the ultra-tough body). The Fujifilm X-T2 was positioned under the X-H1.

However, since it took Fujifilm so long to release the Fujifilm X-H1 successor, the Fujifilm X-T line had to take over the “flagship-role” for a couple of years.

But now, with the the release of the Fujifilm X-H2S and the pre-announced Fujifilm X-H2, everything is going back to normal so to say.

X-H is the flagship, and X-T is the mid-range.

And that’s not me saying it, but Fuji Guy Billy, who went through the “what is what” in the Fujifilm camera lineup with Bigheaedtaco, who then shared Billy’s list with us in the video below (starts 9:59).

For your convenience, here is the list.

  • X-H series:
    Refinement: Flagship Utility
    Interface: Hybrid
  • X-Pro series:
    Refinement: Luxury
    Interface: classic rangefinder
  • X-T* series:
    Refinement: mid-level
    Interface: classic SLR
  • X-S series:
    Refinement: Base Level
    Interface: DSLR design with PSAM interface
  • X-T** series:
    Refinement: Base Level
    Interface: classic SLR design with classic interface
  • X-E series
    Refinement: Base Level
    Interface: Rangefinder design with classic interface

Who REMAINS and who is OUT

  • I agree with Bigheadtaco when he speculates that all those camera lines mentioned in the list will see a successor at some point. Otherwise I believe Fuji Guy Billy would not have mentioned them
  • if correct, this means that also the X-E line will continue, hence there is hope for a Fujifilm X-E5
  • the true entry level line seems to be dead as it is not mentioned on the list. We already speculated about this back in 2020 when the X-T*** had been discontinued after only 9 months
  • this means little hope for Fujifilm X-A8, Fujifilm X-T300, X-A30
  • the “new” entry level (or base line) is considered the X-T** and X-S line

PSAM PANIC

  • there will be 3 lines with a more classic interface, and 2 lines with PSAM dials
  • Non-PSAM dial camera lines will remain the majority in the Fuji lineup (4 non PSAM lines vs 2 PSAM lines)
  • Fujifilm has not lost its soul! Classic control lovers like me will have plenty of cameras to pick from also in the future

By getting rid of a few lines and separating more clearly the remaining ones, Fujifilm has addressed one of the major concerns that was confusing Fujifilm X shooters: too many camera lines positioned too close to each other without sufficient differentiation.

In short we could say that every line will have a higher end and a lower end version

  • HIGH: X-H line – LOW: X-S line
  • HIGH: X-T* line – LOW: X-T** line
  • HIGH: X-Pro line – LOW: X-E* line

P.S.: It was just so much more fun when Fujifilm used other terms to identify their camera lines, like when they said the X-T** line for hipsters :).

Fujifilm X-H2 Concept Rendering

Fujifilm X-H2

There are some images of the Fujifilm X-H2 floating around on social media which are erroneously reported as the possibly first leaked images of the Fujifilm X-H2.

Well, here on FujiRumors we kept a cool head and did what we can do best: verify and check.

So it turns out that these are not leaked X-H2 images but renderings made by Fujifilm X shooter Steven.

And while not the real deal, Steven’s renderings could  be a nice way to start a discussion on how we’d like the Fujifilm X-H2 to be in terms of handling and ergonomics.

Which design choices made by Steven do you particularly like? And what other suggestions do you have? Feel free to contribute down below in the comments.

Steven shared his renderings on his instagram here and writes:

How do you think Fujifilm X-H2 would look like?

I imagine it would be a crossover between X-T4 and GFX 100s. As a video-centric camera, being in a less retro form factor makes sense. Adding more dials and buttons will be awesome too.

Also, it’s my first foray into 3D hard surface modeling, so it’s been quite a rough but fun ride.

Since X-H2 is going to be more video-centric, I figured the record button should be prominent, coupled with more function buttons around it. Or is it too many?

That rounded concave thing? It’s meant to be a joystick, so you can move the focus area without touching the LCD nor using the back joystick. That way your right hand doesn’t have to change position while holding the camera.

It would be awesome to have a screen with similar articulation as X-T100. That way the distance between the sub-monitor and the LCD screen is not far. I’m not smart enough to figure out how it works practically, but a man can dream hehe.

As far as solid Fujifilm X-H2 rumor goes, you can find the updated list down below.

Fujifilm X-H2 Rumor Recap

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Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

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Samyang 12mm F2 AF for Fujifilm X Mount Officially Announced – First Hands-On Reviews

Samyang has just launched their first autofocus lens for Fujifilm X mount, the Samyang AF 12mm f/2 X.

Key features:

  • Wide-angle captures depth and color with Fujifilm X-Series cameras
  • Excellent resolution in all areas of the Image
  • Outstanding usability with lighter weight & compact size

Down below you’ll find the product description, some charts, the compatibility list and the link to the Samyang 12mm f/2 product page.

Also, you’ll find a first hands-on review and sample images.

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Voigtländer Nokton 35mmF1.2: Electronic Contacts, Full Specs, Press Release and Official Sneak Peek

We’ve shared hands on images of the new Voigtländer Nokton 35mm f/1.2 for Fujifilm X mount earlier today.

Now we spotted an official teaser to this lens at the Voigtländer website. It’s in German, so I’ll share first the google translated version and then the original one in German.

Also, a Polish distributor has shared the full specs and press release, so we share that one too here on FujiRumors (google translated via optyczne).

Also in German you can find the full press release at photoscala (images below).

PRESS RELEASE and SPECS (translated)

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Apple Adds RAW Support for More Fujifilm Cameras Including Fujifilm X-T4 and X-S10 with MacOS Big Sur and iPadOS 14.5

FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.

This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.

Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.

Down below you can find the fill list of currently supported X and GFX cameras.

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Nitecore NP-W235 and NP-W126S Batteries Announced

Nitecore has announced their new Nitecore NP-W235 batteries for Fujifilm X-T4 and Fujifilm GFX100S and their NP-W126S batteries for X-T3 and other X series cameras (except the older X100 models).

Nitecore NP-W235 – Coming soon to AmazonUS and at Nitecore

  • Voltage: 7.2V
  • Capacity: 2,250mAh
  • Energy: 16.2Wh
  • Operating Temperature:
  • Charge: 0~55°C (32~131°F)
  • Discharge: -10~60°C (14~140°F)
  • Weight: 78.2g (2.76oz)
  • Compatible Models: X-T4, GFX100S
    (Please refer to the original battery compatibility for more compatible models)

Nitecore NP-W126S – Coming soon to AmazonUS and at Nitecore

  • Voltage: 7.4V
    Capacity: 1,140mAh
  • Energy: 8.4Wh
  • Operating Temperature:
  • Charge: 0~55°C (32~131°F)
  • Discharge: -10~60°C (14~140°F)
  • Weight: 51.5g (1.82oz)
  • Compatible Models:
    X-H1, X-Pro3, X-Pro2, X-Pro1, X-T3, X-T2, X-T1, X-T30, X-T20, X-T10, X-T100, X-E3, X-E2S, X-E2, X-E1, X-M1, X-A7, X-A5, X-A3, X-A2, X-A1, X-A10, X100F, X100V, X-S10, X-E4
    FinePix HS50EXR / HS30EXR / HS33EXR
    (Please refer to the original battery compatibility for more compatible models)

New Fujifilm Camera FF200002 Registered on January 31, 2021, and Why It’s a Curious Case (X-E4)

FR-reader Kent (thanks), just informed me that he spotted the registration made on January 31, 2021, of a new Fujifilm digital camera with the code name FF200002.

The strange thing here is, that in terms of registrations we had two registered cameras recently:

  • FF200001 registered Sept. 2, 2020 = X-S10
  • FF200003 registered Dec. 14, 2020 = GFX100S

It was just a matter of time until the FF200002 would appear, and it did so on January 31 at the launchstudio bluetooth registration page here.

So which camera is the FF200002?

The answer is: the Fujifilm X-E4!

I know that, because I have watched countless of youtube videos about the X-E4, and in one of them I noticed that when the screen was flipped out, on the backside of the camera you could read “FF200002“.

But it’s strange: the X-E4 is the first camera that gets registered after it has been announced. We told you in this article that it Fujifilm usually registers cameras from 1 to 6 months ahead of announcement.

Well, I guess this means from now on we have to count also with the possibility, that Fujifilm will announce cameras without them appearing first on some sort of registration website. But don’t worry about that, I will let you know in advance anyway what will come ;).

So let’s update our original article, where we illustrate the time span between registration and announcement of new Fujifilm gear:

  • registered 1 month before announcement = 4 cameras (X-T2, X-E3, X-T100, X-T30)
  • registered 2 months before announcement = 3 cameras (X-T20, X100F, XF10)
  • registered 3 months before announcement = 3 cameras (X-T3, GFX50R, GFX100)
  • registered 6 months before announcement = 2 cameras (X-H1, X100V)
  • registered 4 days after after announcement = 1 camera (X-E4)

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Fujifilm 2021: Is This Really All? Or How Much New Gear We Could Get in 2021 Looking at Fujifilm’s Past Camera & Lens Releases

Fujifilm 2021 – Is This Really All?

Every week I get many emails from fellow FR-readers, asking me if this is really all.

They look at the current X mount roadmap and the latest G mount roadmap, and they see only 3 lenses in total. That’s meager.

Then they look at our rumors, see that we rumored only two cameras, the Fujifilm GFX100S and the Fujifilm X-E4 and wonder if that’s all for 2021.

I diligently reply to all of them, but it has become quite time consuming. So let me address this question one final time here on FujiRumors, so that in future I can just copy and paste the link to this article and send it to those, who inevitably will make me the same question again.

How Many Cameras Could we Get?

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