7artisans 50mm F1.4 Tilt-Shift Launched

The 7artisans 50mm F1.4 Tilt-Shift lens for Fujifilm X has just been announced and is now available at Amazon here.

Key Features

  • 𝙇𝙚𝙣𝙨 𝙒𝙞𝙩𝙝 2-𝙞𝙣-1: 7artisans 50mm F1.4 combines a conventional lens with a large imaging circle with a tilting mechanism. When the tilt angle is 0 degrees, it is a conventional 50mm f1.4 large aperture lens; When Tilt or Shift, it turns into a special Tilt-Shift lens compatible with mirrorless cameras.
  • 𝙎𝙥𝙚𝙘𝙞𝙖𝙡 𝙏𝙞𝙡𝙩-𝙎𝙝𝙞𝙛𝙩 𝙁𝙚𝙖𝙩𝙪𝙧𝙚: The 7artisans tilt lens also features a special Tilt-Shift feature that allows you to tilt and twistit for unique viewpoints and Lilliputian visuals, delivering clarity and resolution for portraits,buildings, landscapes,and video.
  • 𝙁1.4 𝙇𝙖𝙧𝙜𝙚 𝘼𝙥𝙚𝙧𝙩𝙪𝙧𝙚: As a wide aperture lens, the 50mm F1.4 tilt lens captures breathtaking portraits and night scenes with blurred backgrounds.
  • 𝘽𝙡𝙪𝙧 𝙀𝙛𝙛𝙚𝙘𝙩 𝙖𝙣𝙙 𝙈𝙞𝙘𝙧𝙤 𝙑𝙞𝙚w: With its large f/1.4 aperture and adjustable shift axis, this lens produces a significant blur effect. By cutting space and moving the axis, it can create unique lipt or miniature views, adding a new dimension to your photography. Its 360° rotation and Tilt-Shift axis enable you to change the focal plane and achieve various effects with superb blur capabilities for photos and videos.
  • 𝙀𝙭𝙘𝙚𝙡𝙡𝙚𝙣𝙩 𝙋𝙞𝙘𝙩𝙪𝙧𝙚 𝙌𝙪𝙖𝙡𝙞𝙩𝙮: Full metal and multi-coating ensure durability and excellent picture quality. Filter Size is Φ46mm, which can be used with UV, ND, CPL and other filters. The lens structure is 7elements in 6groups, Distortion is only 1.9%, which can provide clarity and resolution for portraits, buildings, landscapes and videos.
  • A𝙥𝙥𝙡𝙞𝙘𝙖𝙗𝙡𝙚 𝙢𝙤𝙙𝙚𝙡𝙨:For FUJIFILM XM-H series: X-M1, X-H1; XP series: X-Pro1, X-Pro2, X-Pro3; XE Series: X-E1, X-E2, X-E2S, X-E3, X-H1; XA Series: X-A1, X-A10, X-A2. X-A20, X-A3,X-A5, X-A7; XT series: X-T1, X-T10, X-T100, X-T2, X-T20, X-T3, X-T30, X-T4; XS Series :X-S10

Cosina Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical Lens Announced – First Look and Samples

Cosina has just announced the Voigtlander COLOR-SKOPAR 18mm F2.8 Aspherical lens, which will be released in February exclusively for Fujifilm X mount. It comes with electronic contacts (but no AF). Full product page below.

Definitely in line in terms of looks and feel with the lovely Voigtländer ULTRON 27mm F2.

Usually the first to get new Voigtländer lenses for shipping is Voigtlander USA Distributor CameraQuest, which should list this lens for sale soon at their Amazon Storefront page.

There is already a first look with sample images available at fujifanboys here.

Full Product Page + Compatible Fujifilm Cameras

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RUMOR: Big Start for Fujifilm in 2024 with Multiple (and Record?) Camera Announcements

Starting Big in 2024

So, we told you that there won’t be any new Fujifilm gear announcement in 2023.

But don’t worry, Fujifilm is working full power right now.

In fact, we have been told that in the “first months of 2024″ Fujifilm will announce more cameras than in the entire year 2023.

Considering that we got a total of 2 cameras in 2023, this means we can expect three or more cameras coming in the first months of 2024.

I have checked back, and as far as I can see, in 13 years of X/GFX series there has been only one year in which Fujifilm launched more than two cameras in the first months of the year (without counting the entry level cameras that were made by Xacti Corporation and not by Fujifilm).

It was back in 2017 when Fujifilm released the Fujifilm GFX 50S, Fujifilm X100F and Fujifilm X-T20.

But even if we would count the Xacti cameras (X-T100, X-T200, X-A5, X-A20 etc), we would get a total of 3 years out of 13 in which Fujifilm kicked off the year with more than two cameras, and also in that case we reach 3 cameras max (as in 2017).

So, by launching three or more Fujifilm cameras (made by Fujfiilm) in the first months of 2024, Fujifilm is out for a record release rate, matching or exceeding the announcements we had only once in 13 years of Fujifilm X/GFX history.

Not bad ;).

One Camera is Sure

Now, thanks to our sources we know already what one of these cameras will be: the replacement of this camera here.

What will the other cameras be?

Well, you know what you have to do: just stay tuned on FujiRumors, and you will know it.

And what about lenses?

Well, we know that the next XF lens to come will be the replacement of this lens here.

But even though I have no further solid lens rumors right now, I do hope to be able to share more soon.

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Voigtländer NOKTON 50mm f/1.2 Available for Pre-Order

The Cosina Voigtländer 50mm f/1.2 is now available for pre-order at BHphoto here.

The Fujifilm cameras that support the electronic contacts with this lens are:

  • X-H2S
  • X-H2
  • X-Pro3
  • X-T5
  • X-S20
  • X-S10
  • X-H1
  • X-T4
  • X-T3
  • X-T2*
    *When using the X-T2, the aperture value can be displayed in Fno by changing the aperture value display setting from TNo to FNo in the body settings.
  • X-T30
  • X-T30II
  • X-E4

Not Supported Cameras

  • X-T1
  • X-T20
  • X-T10
  • X-T200
  • X-T100
  • X-Pro2
  • X-Pro1
  • X-E3
  • X-E2
  • X-E1
  • X-M1
  • X-A7
  • X-A5
  • X-A3
  • X-A2
  • X-A1

List of Voigtländer lenses for Fujifilm:

Additional Details

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AstrHori 18mm f/8 2:1 Macro Probe Lens

The AstrHori 18mm f/8 2:1 Macro Probe Lens has just been announced.

Specs and samples can be found at the dedicated Amazon page here.

It is now available here.

Main Features:

  • 【Unique APS-C 2x Macro Probe Lens】–18mm focal length,F8-F22 aperture and 2x magnification allows photographers to show more details and content in photography.The wide-angle macro has a large depth of field, which can include more subjects, better show macro details, and better integrate the subject and the environment.Taking you explore the texture of insect wings, the details of flower petals, jewelry,and capture the subtleties of the microcosm in detail and beauty.
  • 【Detachable structure&Excellent Portability】–The lens body is slender and can be detached into 2 sections,and the slender design can achieve the purpose of shooting in a narrow space, such as building miniature models and food setting, animal caves, etc.The detachable front lens group can be imaged separately,allowing you to replace the lens part according to your needs,and use it freely in different shooting scenes.
  • 【Ten-level adjustable fill light】–The lens has a built-in high-power ring fill light with Type-c power interface,which can adjust the brightness at ten levels.It can meet the shooting of animal caves, pipes, narrow and long gaps, outdoor dark light, interior of small objects,product details,etc.And it combined with waterproof design and built-in LED light,creates more photography possibilities for you.
  • 【Astrhori 18mmF8 2X Macro】-The minimum working distance of about 0.05m and the magnification ratio of 2:1 allows you to better explore the fun of macro photography. This lens is not only ideal for macro shooting, but the aperture ring and focus ring use a movie focusing gear, which is convenient for the follow focus,that can provide more portability for shooting movies.Whether it is a close-up of a product or a special shot for commercial shooting, you can capture the picture from a new angle.
  • 【Waterproof & Compatible】–The front 19cm of the lens is waterproof,allowing it go deep into the water for shooting, meeting the needs of shooting in some special environments.it compatible with Fuji X mount(mirrorless):X-A1,X-A10,X-A2,X-A2,X-A3,X-A5,X-A7,X-M1,X-M2,X-H1,X-T1,X-T10,X-T2,X-T20,X-T3,X-T4,X-T100,X-T200,X-T30,X-PR01,X-PR02,X-PR03,X-E1,X-E2,X-E2S,X-E3,XS10,XH2S,etc.

First Looks and Promo Videos

  • fujifanboys – Close Encounter with AstrHori 18mm F8 Macro Probe lens

ANNOUNCED: Voigtländer ULTRON 27mm f/2 for Fujifilm X Mount

Today Cosina has finally announced the long teased Voigtländer ULTRON 27mm f/2. The lens will be released in June.

Full Details

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Sony A7rV vs Fujifilm X-H2 vs Fujifilm GFX100S – The Complete Specs Comparison

Sony just announced the Sony A7rv, a 61 megapixel camera without stacked sensor.

In the Fujifilm world the non-stacked high resolution competitors would be the Fujifilm X-H2 and the Fujifilm GFX100S.

You can check out the complete specs comparison at the B&H comparison page here.

With the Fujifilm X-H2 costing just half the price of the Sony, to me this shows once again that the best balance is offered by APS-C. Also considering that the 40MP Fujifilm X-T5 will come in at an even lower price.

But if price does not matter and resolution as well as ever so slight increase in dynamic range is what you need, then you can also pay 50% more than the A7rV and get 67% more pixels and plus better dynamic range on the Fujifilm GFX100S.

It’s just nice that we have so much choice these days.

But Specs…

But specs alone don’t tell the whole thing and in some cases they can be even a bit misleading.

The Fujifilm GFX100S might beat the Sony A7rV when it comes to resolution and dynamic range, but the Sony A7rV and of course the latest Fujifilm APS-C cameras have superior autofocus and better video features.

Another example… the Sony A7rV has a 9 Million dot viewfinder as opposed to the 5 million dot EVF of the Fujifilm X-H2. But the EVF of the X-H2 has all new optical elements that give an incredible corner to corner sharp view.

And once you go at 5+ million dots and beyond, it gets harder and harder for the human eye to notice any difference. In fact, I have read statements of journalists who used both viewfinders, the one of the new Sony A7rV and the Fujifilm X-H2, and they said that they honestly can’t see any difference. So I guess it’s up to companies to decide if customers have to spend more money on even higher resolution EVF’s that bring no real life benefit, but that allow them to brag on the specs sheet, or use a more affordable EVF that gives just the same results.

What on the other hand makes much more influence on the real life shooting experience of the Sony A7rV is the new tilt screen, which is similar to the one Fujifilm already used many years ago on the Fujifilm X-T100, and here on FujiRumors we said that this is actually one of the two features Fujifilm should take from their entry level line and implement in higher end cameras.

So, as in everything, there is much more than just specs that define a camera. But specs are a good start, and you can compare them here at BHphoto.

Two Things Fujifilm Should SAVE from their Axed Entry Level Line and Bring to Mid-Range X Cameras

NOTE: As some FR-reader noticed, the screen design of the new Sony A7rV is similar (not identical) to the one of the Fujifilm X-T100.

Two Things to Save from Entry Level

I think Fujifilm has been pretty clear about the fact that entry level is no longer on their radar.

And many FR readers could not care less about the X-T200, X-A7, X-A20, X-M1 (although I’d personally find it a pity if especially the X-T*** line would disappear).

So yes, those lines might be gone.

But there is something to be found in Fuji’s entry level cameras that higher end models do not have and that I think would be nice if they’d find their way into some of Fuji’s remaining camera lines.

And if I’d have to pick two, I’d say: the unique tilt/flip screen of the Fujifilm X-T100 (similar – but not identical – to the one of the brand new Sony A7rV) combined with the before/after split screen slider on the X-T200 screen.

Those are just nice features that I could see work well on some X series camera lines.

Those could be also appealing features for those customers used to photograph only with smartphones and who are looking for a more serious camera to document their daily life.

Do you agree with it? Would you love to see that type of screen also on other Fujifilm cameras? And if so, which lines do you think would be the best fit for this type of screen?

So What, Did FujiRumors Fall in Love with Fully Articulating Screens? Would a Fujifilm X-T5 with Selfie Screen be a Dealbreaker for You? POLL

3 Times I Loved the Selfie Screen

I lately shared a couple of posts on my Instagram page, showing images of myself making good use of the Selfie Screen on my Fujifilm X-T4.

So what, did I join the “dark side” and fell in love with fully articulating screens as some have suggested?

Well, not really.

The whole point of these posts was just to show that, in rare cases, a fully articulating screen really simplifies the composition of an image.

So here are 3 times I loved the fully articulating screen on my X-T4 as it allowed me to take a picture that would have been much more complicated and cumbersome to take with any other screen.

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