Fujifilm Manager at CP+: “We Will Release Many XF and GF Mirrorless Lenses This Year, So Please Look Forward to It”

Fujifilm General Manager Takashi Ueno said at the virtual CP+ convention 2021 that Fujifilm will release “many mirrorless X and GFX lenses this year“.

Well, the start in 2021 was fantastic, with the following three lenses launched:

But that is apparently not enough for 2021.

FujiRumors already told you to forget about the XF35mmF1.4MKII. That’s rocksolid multiple confirmed from several trusted sources.

What will still come for sure are:

We also know Fujifilm is also working on a Fujinon XF150-600mm, but that one should come in 2022. Of course FujiRumors is investigating and making constant progress on the rumor front, so expect updates soon.

In the meantime, down below is a summary of Fujifilm’s CP+ online talk.

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Fujinon XF 70-300mm F4-5.6 Hands On Reviews

We have published follow up coverage to the GFX100S here, the GF80mmF1.7 here, X-E4 and XF27mmF2.8 R WR here.

There is only one missing from the big annoucnements we had on January 27: the lovely Fujinon XF70-300mm f/4.5.6.

So far it seems Fujifilm has crafted a very fine, small and affordable lens. And since I get this questions often: yes, it works with the Fujifilm XF Teleconverters!

Remember, another long superzoom is coming in 2022: the Fujinon XF150-600mm!

  • williamchua – XF 70-300 mm f4-5.6 R LM OIS WR lens.. ( great quality for an affordable price)
  • bjornmoerman – First Look Review – Fujifilm XF70-300mm F4-5.6 R LM OIS WR
  • fujilove – Telephoto Zoom Life: The New XF70-300mm F/4-5.6 R LM OIS WR
  • dc.watch – Fujifilm XF70-300mmF4-5.6 R LM OIS WR
  • fujifilm-x – FUJINON XF70-300mmF4-5.6 R LM OIS WR Impression

Fujinon XF70-300mmF4-5.6: BHphoto / AmazonUS / Adorama / Focuscamera / Moment

VIDEOS

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Fujicast Interview with Fujifilm Manager: X-S10, GFX100S, R&D Choices, Instax Wide Printer and More

Here is the summary of part 2 of the Fujicast interview (part 1 here) with Fujifilm Manager Andreas Georghiades :

  • X-S10 was more expensive at launch than the X-T3, but the X-T3 was an older product when the X-S10 was launched and there were promotions on the X-T3
  • there are people who like DSLR’s and want to go smaller mirrorless camera, and the X-S10 is a great camera for them as it has a PSAM dial. Then there are rangefinder lovers (X-E, X-Pro) and others want individual dials (X-T4 etc)
  • X-S10 is targeted to attract new users in the Fujifilm system
  • for pure photographic orientated people, there are X100V, X-T3, X-Pro3 etc
  • there was a gap, and the X-S10 fills that
  • he does not know of an Instax Wide Printer, but he’d love to have one too
  • When it comes to making decisions (such as if implement vary angle screens or not etc), they get their feedback from various sources. From X photographers, camera reviewers, traditional press, youtube reviewers
  • at the end you can’t make everybody happy, some will always complaint. For example, the GFX100S has lower res EVF compared to GFX100, but it’s also much cheaper. But some complaint and wanted a cheap camera with the super-resolution EVF of GFX100
  • compromises need to be made sometimes
  • if you want X-T4 performance on a more photo centric camera, there is the X-T3
  • Fujifilm can’t please everyone
  • Brexit won’t have additional costs on repairs, but there might be delays initally
  • the Fujifilm UK X-Thusiast program won’t be extended to USA

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Fujinon GF80mm f/1.7: First Looks and Strong Pre-Orders!

GF80mm f/1.7

On January 27, Fujifilm announced three lenses, the Fujinon GF 80mm f/1.7, the XF 70-300mm and the XF27mmF2.8 MK II.

Guess which one enjoyed the strongest pre-orders on FujiRumors?

It’s the most expensive one, the GF80mmF1.7! The lens is marked as top seller at BHphoto and AmazonUS stopped taking pre-orders on it!

We have already seen in our big live blog, that the feedback on this lens is spectacular. Now we add a few more first looks to it.

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Fujifilm GFX100S Nostalgic Negative Development Story, Recommended Settings, Samples, Exceeding Full Frame – Fujifilm X Lab

In the previous (and very interesting) Fujifilm X Lab episode here, Fujifilm engineers and managers showed us a disassembled Fujifilm GFX100S and explained us how they where able to reduce the size of the Fujifilm GFX100S by 30% compared to the original GFX100.

Now the second part related to the GFX100S went online.

It’s again in Japanese and we rely on the automatic google translation tool. But to spare you the suffering to go through it, I will sum it up for you.

It’s all nicely listed down below.

I will also share some Nostalgic Negative sample images that Jonas Rask has published on our wonderful GFX facebook group. For the full set of samples, check out Jonas’ GFX group post here.

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Fujifilm X Lab – The GFX100S’ Nostalgic Negative

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Top 10 January Articles: What We Expect from Fujifilm in 2021 :: Fujinon XF 150-600mm Rumors :: 70% Fuller Sensor than Full Frame & More

Here are the top 10 articles for January.

The little X-E4 beats the GFX100S in terms of most read rumors. But there is one non-rumor article in the list… can you find it? ;)

  1. Fujifilm X-E4 Leaked: Images, Price and Press Release
  2. Fujifilm X-E4 with Tilt Up Screen Similar to X70 and Flush to the Camera Body like X100V screen
  3. What We Expect to See from Fujifilm in 2021… and What Not!
  4. Fujifilm GFX100S, GF80mmF1.7, X-E4, XF27mmF2.8II, XF70-300mmF4-5.6, New Film Simulation Coming JANUARY 27
  5. LEAKED: This is the Price of the Fujifilm GFX100S… and You’ll LOVE it!
  6. Leaked Price, Press Release and Release Date of GFX100S, Fujifilm XF70-300mmF4-5.6, XF27mmF2.8 MKII, GF80mmF1.7
  7. Next Fujifilm Film Simulation to be Called NOSTALGIC NEGATIVE
  8. There is a Sensor, 70% FULLER than FULL FRAME and Here is Where it SHINES!
  9. LEAKED Images of Fujinon XF70-300mmF4-5.6, XF27mmF2.8 MKII and GF80mmF1.7
  10. BREAKING: Fujifilm Working on Fujinon XF 150-600mm Lens

New January Products

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Fujifilm GFX100S Record Pre-Orders on FujiRumors: It Beats GFX100, GFX50S and GFX50R… Combined!

On Friday we reported how BHphoto marked the Fujifilm GFX100S as top seller.

I decided to check how pre-orders are going here on FujiRumors… and what I saw was rather unexpected.

The first days of Fujifilm GFX100S pre-orders were stronger than the first days of the GFX100, GFX50S and GFX50R pre-orders combined!

Also, it the GFX100S enjoys stronger pre-orders than any mid range Fujifilm X series camera, such as the X-S10 and X-E4.

Only high end X-series cameras like the X-T4 and X100V still have an advantage over the GFX100S.

Sure, this data is restricted to FujiRumors pre-orders (where mid-range is never selling that well). But in my experience, the more high end we go, the more sales made via FujiRumors can be representative for overall sales for high end cameras (meaning a high end camera that does not sell well among the FR-community, also does not sell well overall on the market).

If so also this time, then this means that Fujifilm landed a big hit with the Fujifilm GFX100S, and I am afraid they’ll need a long time to satisfy all pre-orders!

And to every single one of you, who decided to pre-order their new gear via FujiRumors: thanks so much! I will reward your help with some hot rumors ;).

The GFX Community

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How My Baby made me Forget My Gear, Changes in my Job and Talking FujiRumors

 

Sieh dir diesen Beitrag auf Instagram an

 

Ein Beitrag geteilt von Fuji_Rumors (@fuji_rumors)

Fellow FR-readers,

at the risk of getting emotional, I owe you an update.

I told you a few days ago that I was about to become father. And I noticed that in the comments people rightfully asked if I am father now or not.

The answer is yes.

And faster than any Fujifilm camera can focus, my son became the biggest joy of my life.

It was like all those moments of happiness I missed in my life, that have been taken away from me or that I was not able to catch, all that happiness I’ve lost on my way until today, the universe did not throw that happiness away, but stored it somewhere in a secret place and decided to give it back to me all at once the moment my son was born.

Or to say it in an even more poetic way: it felt so good like Fujifilm would have released the X-H2 ;).

Sadly, though, during the birth and now also in his first days of life, my son has some struggles and he has to fight a little bit. But he is in excellent hands. They check him constantly, and always give him the treatments he needs. I am confident that in a few days, I will finally be able to bring them home.

Images of my baby?

Well, something strange happened.

We were at 4 hours after the birth, when my wife noticed I hadn’t taken a single image. She asked me if did not want to take pictures. That’s why I brought my gear with me, right? After she told me this, I took a few images, but then stopped immediately and told her “I just want to be in this moment now, I’ll take pictures tomorrow!”

This alone, shows the magnitude of the event… I forgot my gear! ;).

Also, I am not teaching anymore because I am on parental leave. Family is my uttermost priority.

So, that was it already.

I am totally happy.

I wish you all the best and see you soon again on FujiRumors :)

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Fujifilm GFX100S/GF80mm Afterparty: Excellent IBIS and 3 Things You Might have Missed

Oh boy, we had an epic GFX100S, X-E4 and Lens live blog yesterday. Make sure to go back and check it out.

Today we add two more to the bunch: the Fujifilm USA introducing the GFX100S. They explain lots of stuff we already know, but they also say some things that might have passed unnotice, like that Nostalgic Negative is inspired by the American New Color Photography.

DPReview shares 3 things we might have missed about the GFX100S. One of the things we might have missed, is that the GFX100S has really great IBIS, that makes it easy to take handheld images that take advantage of all 102 megapixels.

We add to the bunch the Fujifilm Nordic afterparty with Jonas Rask, Palle Schultz and more (make sure not to miss the last part of the video… it’s the most fun one!)

Enjoy it below.

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