The Fujinon GF30mmF3.5 is Coming and We Celebrate Its Arrival with a Stunning GF Lenses Image Roundup

As you know, the upcoming Fujinon GF30mm f/3.5 specs have already leaked here.

We wait for nokishita to leak the images in the next few days, and as soon as it happens, I’ll report about it on FujiRumors.

Of course there will be a live blogging. When exactly? Well… let’s say you should just trust my sixth sense. I will start the live blog 0.01 seconds after the lens has been announced, don’t worry about that at all. ;)

The Fujinon GF 30mm f/3.5 equals to a much loved focal length among Fujifilm APS-C X-shooters, the 16mm (in terms of primes, there are the XF16mm f/1.4, and the compact XF16mm f/2.8).

If we want to be precise, the Fujinon GF30mm f/3.5, converted in other formats, is about:

  • Full Frame: 23mm f/2.8
  • APS-C: 16mm f/1.8

To me, that’s a very nice focal length.

The GF30mm f/3.5 also seems to be well balanced in terms of price and size, as you can see from the leaks here and from the size comparison with the Fujinon GF23mm f/4 and the Fujinon GF 45mm f/2.8 we made in this post.

The Advantage of GF lenses

Fujinon GF lenses are about the top lenses you can get on the market.

And in fact, one crucial advantage of medium format GF lenses over full frame or APS-C lenses, is that they can be designed for much higher resolution than lenses for smaller formats.

This is why, if sharp images with tons of detail is what you are looking for, then the best and most future proof system you can buy into (without breaking the bank), is the GFX system.

I am sure the new Fujinon GF30mm f/3.5 will keep the excellent G mount tradition, and deliver spectacular results, too.

Image Roundup

And in order to celebrate the arrival of the Fujinon GF30mm f/3.5, I thought I share a rounudp of GFX images, with some selected photographs taken by members of our massive Fujifilm GFX facebook group.

The roundup includes many Fujinon G mount lenses, but not only that.

The GFX system is a joy to use with adapted lenses, hence in this roundup, you’ll find GFX cameras taking picutres with the following lenses:

I hope you will enjoy the images below as much as I did, and I wish you a fantastic day ahead.

The GFX Community

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Time for Style… or a Fujifilm X100V Review Roundup

BHphoto video – Introducing the X100V in 3:31 minutes

High time to dedicate a roundup to Fujifilm’s sexiest camera ever: the Fujifilm X100V.

You can find a couple of videos below.

Feel free to:

Video Reviews

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May Top 10 Posts: Fujifilm X-H2, The Telephoto Problem, GFX MK II, XF Lens Roadmap and New Firmware Rumors, BAYER vs X-TRANS

Here is our roundup of the top ten posts for May.

I hope you had a bit of fun reading all this, and I will work to try to keep the Fuji world fun and interesting also in June and beyond.

  1. Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More
  2. RUMOR: New Fujinon X Mount Lens Roadmap with One Prime and One Zoom Mark II Lens – Vote Your Favorite
  3. Fujifilm launches “FUJIFILM X Webcam” to Run Your Fujifilm X/GFX Cameras as a Webcam
  4. WARNING: Viltrox Lenses Can Damage Your Fujifilm X-Pro3 (Official Viltrox Statement)
  5. Fujifilm X-T4: About Overheating, X-T4 IBIS vs Olmypus EM-1 III, Comparison with Sony A7IV
  6. Fujifilm BAYER vs X-TRANS Blind Test: 88% of Preferences Go To…
  7. How to Use Your Fujifilm Camera as a Webcam for Free (No Need of Camlink 4K)
  8. Fujinon XF 27mm f/2.8 R with Aperture Ring Listed at Some Stores: A Dream Come True or a Sweet Illusion?
  9. FUJIFILM Firmware Updates Coming in June for X-T4, X-A7, GFX100 and More?
  10. I Don’t Get it: FUJIFILM X-T4 gets Highly Praised SONY ‘Real-Time Tracking” Feature, but (unlike with Sony) Nobody Talks About it – VIDEO

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Fujifilm launches “FUJIFILM X Webcam” to Run Your Fujifilm X/GFX Cameras as a Webcam

Fujifilm has just launched FUJIFILM X Webcam, which will allow you to run some Fujifilm cameras as a webcam.

A few notes from FujiRumors:

  • It is only for PC… but…
  • also the much praised Canon Webcam Utility software is PC only
  • it looks to be compatible with the same list of cameras that you can tether with

If you are looking for a free solution to run your Fujifilm camera as a webcam on a Mac, this is your workaround.

Press Release + Fuji Guys Video Tutorial

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Fujifilm Manager: Fujifilm X-H2, The Problem With Telephoto Primes, GFX MK II and IBIS, Fujifilm X80 vs Compact MILC, Fast Primes & More

Fujifilm UK manger Andreas Georghiades returns to the Fujicast postcast.

It’s an almost 1 hour podcast, and if you are in a hurry and can’t listen it all, I provide a summary of everything the manager says, so you can get it all in under 5 minutes.

The Interview Summed Up

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Meet Fujifilm GFX Shooter Luca Locatelli, 2020 World Press Photo Award Winner

As you might know, photographers using Fujifilm cameras creamed off all the top awards at the World Press Photo Awards 2020.

Fujifilm X/GFX shooters’ triumph put even the most hardcore Fujifilm APS-C mockers like Mr.”LOL Fuji” into an uncomfortable position.

In fact, after tons of videos celebrating the infinite virtues of full frame and the horrible shortcomings of APS-C, when commenting the World Press Photo Awards, suddenly Mr. LOL Fuji showed a momentary lapse of reason, and said that the camera does not matter, but the results matter.

Sure, he was not yet able to say “damn, also those APS-C Fujifilm cameras can deliver bloody awesome and professional award winning results. Maybe I was wrong all the time“. But he will eventually get there, one day.

Deconstructing wrong believes and notions that are calcified deep in our nerdy brains can take time. But Fujifilm X shooters are cool cats, and will hug Mr. LOL Fuji big time, when this happens.

Just one tip, read the manual first, Mr. LOL Fuji… and be creative. Creativity is like having a 8×10 digital sensor in your brain. Trust me, inspiration matters more than which image is sharper if seen at 500% magnification ;).

Anyway, Fujifilm is continuing to interview the photographers behind those Award Winning images.

The first interview was with Alain Shroeder (we reported here), winner of the World Press Photo overall stories category. It’s an interesting one, make sure to check it out here.

This time they interview Luca Locatelli, 1st Prize for environment story in 2020 Word Press Photo Contest.

Fellow Fujifilm shooter Luca used a Fujifilm GFX100, hence a camera with a sensor 70% bigger than full frame (that’s for the nerdy folks able to read until here ;)).

He is interviewed by one of the most popular Fujifilm managers, Makoto Oishi.

Here is a summary of the interview:

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Cameralabs Fujifilm X-T4 Review

Gordon from Cameralabs published the full Fujifilm X-T4 review.

I know many of you will probably see this in a hurry on their smartphones, so I will provide the full written summary below.

  • same form factor of X-T3
  • in terms of size, the biggest difference to X-T3 is the thickness, due to IBIS and more powerful battery
  • a bit heavier
  • more comfortable grip hold
  • controls look familiar to X-T3
  • movie mode now has its own switch
  • Fujifilm is gradually understanding the needs of videographers
  • now camera is much easier and practical when switching between stills and video
  • luckily it keeps the D-Pad
  • hard to press Q button accidentally, that’s good
  • articulating screen, a delight for vloggers
  • more rigid eye-cup
  • viewfinder has a boost option for clearer low light view
  • removable SD-card slot great if you work on a cage
  • headphone jack is gone, but you can adapt it via USB-C port
  • new battery is very welcome, rated for 500 shots
  • he exceeded the given battery life, by taking  550 shots using mechanical shutter and IBIS enabled and a few minutes with IBIS stabilized 4K video clips
  • he filmed 3.5 hours clips in 4K 25p with IBIS, with battery expiring 18 minutes and 40 seconds into the 4th clip
  • after the first clip, the X-T4 became very warm, but only became a little bit hotter as the test proceeded
  • at no point it overheated or became uncomfortable to hold
  • total of 109 minutes of 4K25p video on a single charge vs 62 minutes with X-T3
  • X-T4 IBIS is more effective on almost all lenses compared to X-H1
  • X-T4 is slimmer than X-H1
  • on of the best benefits of IBIS is having a stable view while composing your image with non stabilized lenses like the XF16-55mmF2.8, XF56mmF1.2 and XF90mmF2
  • he got sharp results at 1/5th of a second using XF16-55mmF2.8. Without IBIS he could have shot only at 1/80th of a second. That’s 4 stops of compensation (a bit less than what Fujifilm claims, but still great results)
  • IBIS + DIS (digital stabilization) applies 1.1x crop at all video formats, except for 4K@50/60p, where the crop is 1.29x
  • he does not notice any additional advantage using DIS
  • If you use IBIS with Boost mode (best used with static subjects), you see a small improvement over IBIS only. Applies no crop
  • impressive 15 fps mechanical shutter
  • quieter shutter than X-T3. It is incredible silent
  • eye autofocus does a good job, but maybe not quite as sticky as the latest Sony cameras, but certainly now amongst the best out there
  • no animal face/eye detection
  • Eterna bleach bypass is ideal for stylized video
  • annoying: the large color array (where you select your color temperature) can be navigated only with D-Pad (no joystick). It would have been better if one could use the joystick for faster selection
  • images have plenty of detail, but it’s the colors and tones that continue to be a highlight of owning an X series camera
  • X-T4 will be one of the last, if not the last model to use the X-Trans IV sensor
  • recording times: 30 minutes at 4K/30p and 20 minutes at 4K/50-60p
  • X-T4 support ExFAT (does not split longer video files in multiple clips)
  • ETERNA is a great allround use film simulation for video
  • during panning IBIS is easy to catching up on itself, delivering some jarring stumbling effect. To be fair, this effects also many other stabilized systems, but it is something to be aware of
  • walking while filming is more successful (compared to panning)
  • autofocus while filming is OK, but with occasional hunting or overshooting, and lacks the ultimate confidence of Sony and Canon latest systems
  • might not be the best in class AF in video, but it is still pretty good
  • overall the X-T4 is a compelling high-end option for vloggers
  • having 24o fps slow motion is rather impressive, when most rivals top out at 100 or 120 fps.
  • 240 fps footage looks softer than 120 fps. Horizontal resolution is essential the same, but dramatic reduction in vertical resolution
  • Fujifilm Japan confirmed to him, that 200/240 fps use only about half of the vertical data
  • this is not an unusual technique, as lots of other cameras do the same at higher frame rates. Actually, few rivals even offer more than just about half of 240 fps
  • 4K/60p quality is as good as his full frame 4K in his resolution tests.
  • 4K/60p maintains sound
  • Fujifilm says the X-H line will continue
  • Gordon suspects the X-T4 will be the last body to use X-Trans IV sensor. But the X-Trans IV sensor is only 1.5 years old and delivers great results
  • the 6×6 X-Trans filter array makes it hard to implement pixel shift than the 2×2 Bayer pattern (which is what the GFX100 will get)
  • high end APS-C cost about the same of mid-range/budget full frame bodies. The Canon EOS RP costs less (even with lens) and the Canon R costs the same. But neither of those full frame cameras has IBIS, dual SD-Card slot nor 4K/60p video
  • Nikon Z6 and Sony A7III (no 4K/60) are priced a little bit higher, but still within reach of the X-T4
  • Personally Gordon would not trade a bigger sensor for the overall feature set of the X-T4 at least at this price point
  • Fujifilm enhanced a popular mode without compromising its charm
  • arguably the best crop sensor camera to date

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→ Top X-T Community: Fujifilm X-T facebook group
→ Top X-T Page: Fujifilm X-T Page

Understanding Fujifilm Firmware Updates, FujiRumors Top 3 Firmware Wishes and Share Your Firmware Wishes with Fujifilm

Fujifilm USA uploaded a video called “Understanding Fujifilm Firmware Updates” (video below).

Before going on and showing you, how to update your firmware, Fujifilm manager Michael Bulbenko says:

  • sometimes cameras and lenses can have minor bugs in it that can be solved via firmware
  • sometimes it is not about fixing bugs, but about making your camera better, faster, new features, etc.
  • Fujifilm is well known for providing firmware updates to products that are end of life and discontinued, in order to still improve their performance
  • those updates are free of charge

Wait, is this it some sort of subliminal and hidden message?

I mean, a video, where a manager reminds us that Fujifilm does update older gear with new features, and the Fujifilm manager holds a nice Fujifilm X-T3 in his hands. Is he trying to tell us, that the rumored Fujifilm X-T3 Kaizen update is about to come?

Anyway, this post is a good opportunity to let Fujifilm know your firmware wishes in the comments.

A simple wish from my side? Well, I expressed them in this old post already, but I will repreat them here, in case Fujifilm did not hear me the first time:

  1. Keep Self-Timer Enabled
  2. Ability to change color of the focus frame
  3. Addition of RAW files to Auto Mode

If you want to read more in depth what I mean, and why I picked these 3, check out this post.

And what about you?