Five Reasons Fujifilm Won’t Make a Full Frame Fujifilm X100

DPReview published a list of 5 reason, why Fujifilm won’t make a full frame X100 camera.

  1. A larger sensor would add size and weight, mitigating a major X100 selling point
  2. Such a product would cost a lot to develop and manufacture
  3. The result would be a very expensive camera – reducing its potential audience
  4. A move to full-frame would annoy and worry existing loyal Fujifilm APS-C customers. Also, if Fujifilm announces any full frame camera, could look like a massive vote of no confidence in APS-C
  5. The risk of cannibalization within existing lineups is too great

And what about a medium format X100 then? DPR writes:

So might Fujifilm build a medium-format X100? There’s an argument to be made that it makes sense in a way that full-frame just doesn’t. Medium format would offer an increase in potential image quality over full-frame (albeit relatively modest – about 2/3EV), a significant leap in image quality over APS-C, it’s a major part of Fujifilm’s brand identity, and the larger format is a key differentiator for Fujifilm compared to competitive manufacturers.

Well, I won’t enter the argument about the “relatively modest” advantage of the Fujifilm GFX over full frame. This is a thesis DPR started pushing back in 2017, and FujiRumors comprehensively answered it in the article “DPReview Recommends 3 Full Frame Cameras Combined over 1 Fujifilm GFX“. Also, in the meantime something called Fujifilm GFX100 hit the market, with the newest sensor technology.

For the rest, the whole 5 reason list makes sense. Check out the full in-depth article at dpreview.

And one could also add one more ;)

  • full frame offers a “relatively modest” advantage over APS-C, and also has a couple of disadvantages over APS-C, that you can read here

Popular photography industry insiders, claimed that APS-C is the actual sensor size sweet spot. Keep in mind, they said “sweet spot“, not “automatically the best tool for everybody“.

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Fujinon GF 80mmF1.7 and Fujinon GF 30mmF3.5 Size Comparisons

Fujinon G Mount Lenses – Size Comparison

The Fujifilm GFX community is salivating, looking at the latest G mount roadmap.

In fact, the new roadmap lists a stunning Fujinon GF 80mm f/1.7 lens, which in other sensor sizes is:

  • 63mm f/1.3 in full frame
  • 42mm f/0.9 in ASP-C, hence very close to Fuji’s new Fujinon XF50mm f/1.0

And to be clear: we apply the conversion to the f-stop, only to indicate the equivalent shallow depth of field, and not the light gathering capabilities of the lens itself, which remains the one mentioned on the lens (with the consequences we told you here).

We also find a lovely Fujinon GF 30mm f/3.5 lens, which Fujifilm says is meant for street and landscape photography, be very sharp and also focus fast.

At the recent Fujifilm X Summit, Fujifilm showed some mockups and also disclosed more details.

I thought we catch up on that, sum up all we know, and add a few size comparisons based on the technical sketches Fujfiilm delivered during the event.

Fujinon GF 80mm f/1.7

LEFT: GF110mm f/2 vs GF 80mm f/1.7 Size Comparison // RIGHT: GF 80mm f/1.7 mockup
LEFT: GF110mm f/2 vs GF 80mm f/1.7 Size Comparison // RIGHT: GF 80mm f/1.7 mockup

Let’s start with the Fujinon GF 80mm f/1.7.

Above you can see a size comparison provided by Fujifilm. The Fujinon GF 80mm f/1.7 is 20% smaller and will weight under 800g, as opposed to the GF110mm f/2, which weights 1010g.

The picture above also shows the GF80mm f/1.7 mounted on the Fujifilm GFX100.

Fujifilm gave us some indications on what the differences between both lenses are.

The Fujinon GF 80mm f/1.7 will have a very creamy and softer bokeh compared to the one on the Fujinon GF 110mm f/2. Different bokeh quality for different tastes.

Also, due to its more compact nature, the Fujinon GF80mm f/1.7 is good for outside and active shooting, whereas the GF110mm f/2 instead is better suited for studio.

I decided to compare the Fujinon GF80mm f/1.7 to its closes in terms of focal length, the Fujinon GF110mm f/2 and the GF63mm f/2.8.

GF110 - GF80 - GF63
GF110 – GF80 – GF63

Fujinon GF30mm f/3.5

Next in our list is the Fujinon GF 30mm f/3.5.

In this case, we are going to compare it with the Fujinon GF23mm f/4 vs Fujinon GF 45mm f/2.8.

Sadly camerasize does not have the GF45/2.8 in their database, so I added it manually to the Fujifilm GFX50R.

Down below you see that it is just a tiny bit shorter than the GF23mm f/4

GF23 / GF 30 / GF45
GF23 / GF 30 / GF45

Both lenses are fantastic additions to the Fujinon G mount lineup.

What we want know thought, are the other ones we saw in the internal secret roadmap… but not so secret anymore, thanks to this leak ;).

Fujifilm GFX 100: B&H Photo, AmazonUS, Adorama, Focuscamera, CalumetDE, ParkcamerasUK, JessopsUK, PCHstore

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Fujifilm X-T4 vs Sony A6600 IBIS, Managers Explains Fujifilm Improved X-T4 Tracking, Mini Documentary Shot on X-T4 and More

Fujifilm X-T4

The long waiting begins also for me.

I pre-ordered the Fujifilm X-T4, put myself in the waiting list, and have now to find a way to manage my impatience.

One of the ways to deal with the waiting, is to just read and watch everything X-T4 related. Luckily I manage 4 languages, so I have lots of content to enjoy :).

I will happily share with you some of the content I check out myself, and here is a next X-T4 roundup.

Down below you’ll see:

  • and interview with a Fujifilm manager, who talks about X-T4 and among the other says that the improved AF tracking was made possible “by using color and shape information to be able to track something moving“
  • did Camera Conspiracies find the prefect camera? He compares IBIS with the Sony A6600 and the Panasonic G85.
  • Gerald Undone first look
  • Linus Tech Tips (10 mln subs) launched a new separate channel, where his main videographer Brandon reviews X-T4
  • The Art of Photography talks about X-T4 video capabilities
  • Forged in the North short Fujifilm X-T4 handheld video
  • Cinema5D mini documentary “Arisa” shot entirely on X-T4. Interesting to note: he experienced autofocus issues in very low light when shooting F-Log. He contacted Fujifilm, who recommended him not to use continuous AF and F-Log in very low light conditions.

Of course, everything is still pre-production, and especially IBIS can be improved via firmware a lot, as the past X-H1 firmware updates have shown and the future Fujifilm GFX100 firmware will show.

X-T4 Roundup

** CLICK HERE to Read the Rest of the Article **

Photographing my first Wedding: The Gear I Bought, The Fujifilm X-T4 Dilemma and is My Friendship at Risk?

Back in mid January, I wrote this article, where I told you that my best friend asked me to photograph his wedding.

Well, actually not his entire wedding.

There is an official photographer, but he will stay only until dinner. He will then leave, and my friend asked me if I can cover it from dinner onwards.

So I asked you…

… in order to be ready for the shoot, any tips and tricks, also from a gear point of view?

The article received a massive response with over 230 comments.

I did read them all, but was not able to reply to all of them, as then all the mega buzz started for the X100V announcement and the Fujifilm X-T4 rumors. Not to talk that January is always extremely busy also at school, and now in February I started a video project, which takes lots of time, too.

So I thought I post one big response article now, that touches three main points: the gear, how I should relate with the official photographer and something that came unexpected for me: the risk to destroy my friendship.

Let’s go in order:

The Gear and X-T4 Dilemma

** CLICK HERE to Read the Rest of the Article **

CP+ 2020 Show Canceled and Fujifilm Pulls Out from WPPI Show

The CP+ in Japan has just been canceled due to the coronavirus. You can read more here.

Also, a FR-reader informed me (thanks), that after many years, Fujifilm will not be at the WPPI wedding & portrait show in Las Vegas. I checked, and indeed they do not show up in the exhibitors list. There will, though, a Fujifilm rep at the B&C Camera booth.

I remind you that Fujifilm will skip Photokina, too.

Get ready to see Fujifilm less at big trade shows, and more on dedicated Fujifilm X Summit events.

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Fujifilm X-T4: D-Pad or No D-Pad? The Answer in This Article!

I still remember, when back in August 2017, I shared a rumor, that many of you thought is wrong, but it turned out correct: Fujifilm will remove the D-Pad from the Fujifilm X-E3.

Since then, many Fujifilm cameras saw the loss of the D-Pad:

Even the huge Fujifilm GFX100, that definitely has enough real estate to host a D-Pad, didn’t get one.

Well, I am happy to report, that the Fujifilm X-T4 will remain a welcome exception to this trend and keep the D-Pad, just as the X-T3 did.

The Fujifilm X-T4 will be announced February 25/26. You can find the precise X-T4 announcement time in your country here.

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Fujifilm X100V vs XF23mmF2 and XF23mmF1.4 :: X100V, A Missed Opportunity :: Why X100V is better than iPhone :: More First Looks

BHphoto video – Introducing the X100V

As you probably know by now (if not, do your homework and check back the X100V live blogging ;) ), the Fujifilm X100V has a new XF23mm f/2 lens, that definitely delivers a significant improvement over the previous lens, which was designed for the 12 megapixel original X100.

Finally Fujifilm updated it. And they did a pretty damn good job.

But how does it compare to the other Fujinon 23mm lenses in Fuji’s offering, the Fujinon XF 23mm f/1.4 and the Fujinon XF23mm f/2?

Well, today we try to investigate this any many more question in a dedicated Fujifilm X100V roundup:

  • ivanjoshualoh – 23mm vs 23mm vs 23mm Shootout
  • techradar – Why the Fujifilm X100V is a better street photography camera than my iPhone 11 Pro
  • digitalcameraworld – Hands on: Fujifilm X100V review
  • dpreview – Why the Fujifilm X100V feels like a missed opportunity

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Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

X100V Video Reviews

** CLICK HERE to Read the Rest of the Article **

Sigma CEO: “Our Mission is to Support as Many Systems as Possible, But Fujifilm X Mount….”

Sigma & Fujifilm

One of the burning questions in the Fujifilm community, is if Sigma (and other third party lens manufacturers), will at some point in time offer Fujifilm X mount lenses.

Sigma CEO Kazuto Yamaki touched this topic a couple of times, and here is what he said among the others:

  • read here – Fujifilm Customers Would be Our Ideal Customer, but Fujifilm Does Not Disclose Their Protocols

So it seems Sigma passed the ball to Fujifilm. It’s up to Fujifilm to offer cooperation. But Fuji’s official response is:

  • read here – Fujifilm does not need to share X mount protocols with third-parties, since we offer already lots of glass

So, Fujifilm isn’t making things easier for Sigma, to offer X mount glass.

Now, in an interview published a couple of days ago, the Sigma CEO was asked the Fujifilm X mount lens question again. And his answer is as follows:

I am aware of this kind of demand from customers. One of our missions is to support as many systems as possible, so I’d like to support also Fujifilm X mount, but our engineering resources are limited, so we need to prioritize projects, depending on the demand from the customers. I’d like to make Fujifilm X mount lenses, but right now I have many other projects I need to prioritize.

It would be nice if Fujifilm would make life to Sigma easier, by sharing their protocols. But as the situation is now, I think we can put any dreams for Sigma X mount glass aside.

The only hope I see, is that Fujifilm hugely increases its market share (by at least 20% as we rumored here), and then Sigma might be motivated to go through the effort to reverse-engineer the lenses, just as Viltrox is doing with their X mount lenses.

Down below you can see the video, which starts at min. 5:10, so you don’t lose time to get to the point you want to hear :).

Fujifilm X100V: Silver beats Black… and Which One do You Prefer?

 

This Sunday I would like to investigate a crucial question.

It’s probably the questions of all questions.

The Fujifilm X100V looks better in silver or black? ;)

I have a theory I will explain later… but first the rankings.

If we look at the BHphoto X100V page, we see they mark the X100V silver as “#1 seller“ and the X100V black as “top seller“.

But the ranking might be “drugged”, as the silver Fujifilm X100V will ship 1 month earlier than the black Fujifilm X100V. So people might have grabbed the silver one, to get it earlier.

And now my theory:

I find some Fujifilm cameras look better in silver, whereas others in black. I never knew why. But one day I got the illumination, and I found the answer.

Rangefinder styled Fujifilm cameras with optical viewfinder look better in silver (such as X100V), whereas Fujifilm cameras without optical viewfinder look better in black (such as X-E3).

Of course this is just my personal taste. But I noticed this pattern in my taste. Don’t know if it’s the same also for you.

With that said, frankly both colors look awesome on the Fujifilm X100V.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

→ Top X100 Community: Fujifilm X100 facebook group

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The Fujifilm X100V looks better in...

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See the Controverisal Fujifilm X100V Promo Video Removed by Fujifilm – Offensive or Legit Street Photography?

At the launch of the Fujifilm X100V yesterday, Fujifilm published many promotional videos. Among the others the one of Tatsuo Suzuki you can see below.

It has been removed by Fujifilm, with apology for the shooting style of the photographer, that has been perceived as offensive by many in the comments, as the photographer has a rather “intrusive” style of shooting, they say. Others instead defended his shooting style as legit street photography.

But once things land on the internet, they remain there, and FujiRumors (thanks to his friends on Twitter), can provide you with the video.

I will let you debate on this. Just watch the video below, and let us know what you think.

Fujifilm X100V
USA: BHphoto / AmazonUS / Adorama / Focuscamera
EU: AmazonDE / CalumetDE / WexUK / ParkcamerasUK / JessopsUK / AmazonUK / PCHstore

→ Top X100 Community: Fujifilm X100 facebook group

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Regarding the X100V promo video:

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Fujifilm X100V: BHphoto / AmazonUS / Adorama / Focuscamera