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Internet Declares the Top Gear 2020: Fujifilm X-T4 Top or Flop? Love for X100V, X-S10 and XF50mm1.0

2020 Gear of the Year

It’s that time of the year, when blogs and youtube channels declare their best gear of the year.

We have already shared what DPReviewTV thinks is best here and what DPReview blog thinks is best.

Now it’s time for a roundup what all others consider their top and flop gear 2020.

The Fujifilm X-T4 is the best camera 2020 winner for CineD, Techradar, ePhotozine and also according to the German Stiftung Warentest, which is the go-to source for independent and competent reviews in Germany.

One prominent exception: Tony Northrup says the X-T4 the biggest disappointment of 2020. Why? You’ll find his video below. He might not like the X-T4, but he appreciates the X-S10, which Tony delcars the best camera below $1,000.

The Fujinon XF 50mm f/1.0 R WR is second best for Techradar and BH Explora.

BHphoto Explora

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DPReview 2020 Gear Awards: Canon Dethrones Sony, Fujifilm X-S10 Triumph but did they Forget the GFX Lenses?

Best Gear 2020

DPReview awarded the best gear of 2020.

Lots of what they say makes sense, but I don’t really agree with everything. For example, the Fujifilm X-T4 is second in the mid-range ranking behind the Canon R6, which costs $800 more. For me, the Fujifilm X-T4 is so much better value for money.

Worth to notice, Canon grabs some of the most prestigious top spots, which in the past were usually in solid Sony hands.

And to me totally unsurprising: the little and affordable Fujifilm X-S10 is not only the best entry level camera, but it also grabs the second spot as overall top product 2020.

I am saying it since I’ve shared the first rumors: Fujifilm is doing lots of things right with the X-S10. If you don’t need weather sealing or 2 SD card slots, it’s by far the best value for money camera you can buy.

Last but not least the glorious Fujifilm X100V, frankly without any competition in the fixed lens compact camera segment.

What I do not get is the lack of any GFX lens. Not only the Fujinon GF30mm f/3.5 or Fujinon GF45-100mmF/4 have not been awarded, but they did not even enter the shortlist of candidates.

In my opinion the GF lenses would have highly deserved a top spot. But I guess the GFX system is not really on DPR’s radar due to rather limited market share, and it’s easier to award gear that is also a big hit at the box office.

Let’s go through the list.

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New Fujifilm Financial Results: COVID-19 Can’t Stop X-T4 and X100V, Instax Rises Again but Pandemic Still a Serious Issue

The latest Fujifilm financial results for the 2nd quarter 2021 (1 July 2020 to 30 September 2020) have been released.

Of course COVID-19 had a terrific impact, but there are some signs of recovery and hope.

First of all, after a couple of rather negative reports in the past, Instax seems to be growing strong again, which is, as we know, the real money machine of the imaging division.

But also sales of the Fujifilm X-T4 and X100V were “brisk” and there is a recovery trend in the when it comes to digital camera sales.

And yet, overall the numbers are still negative due to COVID-19, but Fujifilm writes:

Operating income was down, but if COVID-19 impacts are excluded, the segment secured income of a similar level to last year

Overall Fujifilm writes:

In the Imaging Solutions segment, consolidated revenue amounted to ¥113.9 billion (down 26.1% from the same period of the previous fiscal year). Sales of products and services in general decreased due to the impacts of stay-at-home orders, temporary closure of retailers, and a variety of events not being held, or being cancelled, in many cities worldwide due to the spread of the COVID-19 pandemic.

Consolidated operating loss amounted to ¥2.1 billion.

[…]

In the electronic imaging field of the optical device and electronic imaging business, temporary closure of retailers and fewer opportunities to take photos due to the COVID-19 pandemic resulted in a decline in revenue. The digital camera market as a whole faced severe challenges and overall demand declined far below the previous year’s level. Nonetheless, sales increased steadily for FUJIFILM X100V, a high-end, compact digital camera launched in February 2020, and FUJIFILM X-T4, a mirrorless digital camera highly regarded for its high-speed AF and advanced video performance, launched in April 2020. In July 2020 we launched the FUJINON Lens GF30mmF3.5 R WR as a new interchangeable lens for the GFXSeries, providing a compact wide-angle prime lens that delivers ultra-high resolution. Then, in September 2020, we launched a new addition to our lineup of interchangeable lenses for the X Series in the form of the FUJINON Lens XF50mmF1.0 R WR, a large-diameter mid-telephoto prime lens, thereby enhancing the appeal of our products as systems through a generous lineup of lenses. Going forward, we will continue providing value-added products and revitalizing the market, along with sharing the joy of taking photos.

In the optical device field, revenue decreased, reflecting reduced sales of broadcast and cinema lenses due to cancellation of sports events, and suspended filming of television dramas and movies, as well as reduced sales of vehicle-mounted lenses due to lower demand in the automotive industry worldwide. Demand for lenses for security purposes held firm, and revenue for the second quarter was higher than the same period of the previous fiscal year. Aiming to achieve business growth in this field, we are expanding our business domains and developing innovative products that satisfy the diverse needs of the market, including developing and launching ultra-short-throw projectors and long-throw security cameras, and developing new multispectral camera systems.

Here are the various documents:

Laowa 15mm f/4.5 Zero-D Shift Lens Announced – Works on Fujiflm GFX with ± 8mm Shift

As we reported already back in back in March here that Laowa will launch a new Laowa 15mm f/4.5 Zero-D shift lens.

Now the lens has been officially announced. It works also on Fujfilm GFX with the ability to shift ± 8mm with no vignetting. Keep in mind you’ll need an adapter to make it work on the GFX.

You can access the official product page here, where you can check price, specs see sample images and more.

Some key features:

  • World’s widest shift lens
  • ±11mm shift amount (± 8mm on Fujifilm GFX with no vignetting as you can see from samples on official product page)
  • Large image circle
  • Zero-Distortion
  • High Image Quality
  • Extremely close focusing distance
  • 10-pin sunstars

Pre-order options:

  • Laowa 15mm f/4.5 Zero-D Shift:
    Venus Optics (available for pre-order with fastest shipping)
    BHphoto (coming soon)
    AmazonUS (coming soon)
    Adorama (coming soon)

Down below a few more details:

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New Fujifilm Camera FF200003 Registered: Fujifilm X-E4, New Fujifilm GFX or Surprise Camera X-T40 or X80?

Nokishita has just spotted the registration of a new Fujifilm camera.

Fujifilm’s unreleased digital camera “FF200003” has been registered with an overseas certification body. Equipped with Wi-Fi and Bluetooth 4.2. (X-S10 is FF200001)

They do not share any other detail, but thanks to exclusive leaks here on FujiRumors, we know that for early 2021 we can expect for sure:

But of course there can be always surprises. A Fujifilm X80? Or a Fujifilm X-A8? Or maybe even the long awaited Fujifilm X-T40? Or is another camera that will surprise us? Maybe even the Fujifilm X-H2 (although I doubt that, as Fujifilm said they want to achieve a breakthrough with the X-H2)?

I will investigate, and see if there is another camera coming up in addition to the ones we already rumored.

In the meantime, feel free to speculate, dream and wish in the comments :)

patent registration here – via nokishita

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SIZE COMPARISON: Fujinon XF70-300mmF4-5.6 vs XF55-200mmF3.5-4.8 vs XF100-400mmF4.5-5.6 vs XC50-230mmF4.5-6.7

One of the most my personal most pleasing surprises of yesterday’s Fujifilm X Summit, was to see the lovely Fujinon XF70-300mmF4-5.6.

It’s compact, it works with both, the 1.4x teleconverter and the 2x teleconverter and it is definitely a lens that I can see becoming a huge hit for Fujifilm.

Fujifilm showed some hands-on images yesterday at the X summit (all visible in our dedicated article), and they also shared some technical sketches.

I couldn’t resit my own curiosity, so I took the technical sketches and used it to compare it to other Fujinon lenses, more specifically to the.

You can see the results above.

Based on the size comparison, I tried to approximately measure the size of the Fujinon XF70-300mm f/4-5.6, and I saw that it is roughly 1.5 cm longer than the Fujinon XF55-200mm f/3.5-4.8.

Hence, according to this calculation, the Fujinon XF70-300mm f/4-5.6 is about 133 mm long.

Also, according calculations made by FR-reader Fujiste, it should have a 72mm filter size.

If you want to see all the hands-on images of the the Fujinon XF70-300mm f/4-5.6 mockups, check out this article here.

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DON’T PANIC: Fujinon XF27mmF2.8 MK II will NOT be on Next X Mount Roadmap, but it Will 100% Come with Fujifilm X-E4

Hey guys!

In just a few hours (9AM New York time) Fujifilm will present you all a brand new Fujinon X mount roadmap at the Fujifilm X Summit (which we will live stream here on FujiRumors).

FujiRumors has already leaked all the upcoming lenses for you:

And in fact, we leaked even more than what Fujifilm will tell you, since the Fujinon XF27mmF2.8 WR will not be on the roadmap.

So, please, DO NOT PANIC, when you don’t see the Fujinon XF27mmF2.8 MKII on the roadmap. The new 27 will 100% surely come, and it will come along with the Fujifilm X-E4, which, as we told you yesterday, will be launched in early 2021.

All the other lenses we rumored here on FujiRumors will be added to the roadmap.

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Fujicast: Interview With Fujifilm X(100) Series Designer Masazumi Imai

Masazumi Imai, the guy who designed the original Fujifilm X100, and still is one of the head designers at the Fujifilm X series, participated to the latest Fujicast episode.

Masasumi Imai the Head of Design for Fujifilm X Series cameras (and the one who crafted the original X100) talks with Kevin Mullins from Tokyo about how he conceived the ten year old X100, the camera that for many photographers worldwide became their gateway to mirrorless technology.

You can listen to the full episode and read a summary down below.

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