Fujifilm has been named (again) amongst the 2018 Top 100 global technology leaders by Thomson Reuters.

In the camera segment, Fujifilm was indeed innovative, by launching a new line of mirrorless medium format cameras with the Fujifilm GFX 50S, that has all the potential to become a game changer in the industry, especially once the Fujifilm GFX 100S hits the market, with its new 8K capable 100MP BSI sensor and faster sensor readout. And also an affordable rangefinder version is coming, the Fujifilm GFX 50R.

On the APS-C front, the current effort is set to give customers a wider range of camera body offers, by adding for example the Fujifilm X-H1 to the lineup, which will have IBIS and is more oriented towards video shooters, as well as giving “older” cameras a refresh, first and foremost the Fujifilm X-T3 by the end of 2018.

And lenses… lots of lenses for both, ASP-C and MF line, as we reported here.

The goal of this huge effort is very humbly described in Fujifilm’s medium-term management plan Vision 2019: “work toward capturing No.1 market share in the premium mirrorless camera market” within March 2020.

An incredibly ambitious goal, but as we can see, Fujifilm has lots of great stuff in the pipeline for 2018/2019, that has all been rumored on FujiRumors already (+ some surprises I am sure ;) )

I am ready to cover Fujifilm’s rise to camera-world domination here on FujiRumors…

… and if you want, you can follow this journey with me, by joining us also on Facebook, RSS-feed and Twitter.

Here is a list of some stuff, we can expect, but there will be more…

• Fujifilm X-H1 on February 15, 2018
• Fujifilm X-T3 around Photokina 2018
• Fujifilm GFX100S in 2019
• Fujifilm GFX 50R in 2019 (with announcement maybe in 2018)
• Fujifilm X-A5 on January 31, 2018
• Fujinon XC15-45 on January 31, 2018
• Fujinon XF200mmF2 mid 2018
• Fujinon XF 8-16mmF2.8 mid 2018
• Fujifilm X-T100 in 2018
• & more

stay tuned… we are going to have fun :)

Fujifilm named Thomson Reuters 2018 Top 100 Global Technology Leaders

Fujifilm 2017 Rewinded

2017 was another exciting Fuji X year, and in order to cover it properly, I have shared almost 1,000 blog posts.

A lot of things happened, and maybe some of you might have missed something. So I have checked back all articles and selected some highlights for you. No FujiRumors rumors are included in this list.

It was not easy to pick out a few highlights… but below you can find the list month by month. Let us know what you consider the highlight of 2017.

Wow… now that’s an ambitious goal.

Fujifilm just published their new medium-term management plan, called VISION2019, covering a three year period from the fiscal year ending March 2018 (FY2018/3) to the fiscal year ending March 2020 (FY2020/3.).

And regarding their imaging division they write:

• In digital cameras, work toward capturing No.1 market share in the premium mirrorless camera market, promoting the X Series that continues to evolve with outstanding image quality, fast speed and mobility, alongside the medium-format GFX Series that uses a large sensor, 1.7 times bigger than that of full-frame cameras, to pursue the pinnacle of image quality.
• Reinforce the lineup of its highly reputable interchangeable lenses to continue to achieve increased revenues and profits in the mirrorless system business as a whole.
• Broaden the lens business by expanding the lineup of 4K broadcast lenses, launched ahead of the rest of the world, as well as the lineup of lenses for the fast-growing new video production market, including online video.
• With regard to the “INSTAX” instant camera and film, expand the sales of existing products and promote its square-format products for greater proliferation. Expand printing service solutions with added convenience, e.g. incorporating AI, to boost printing demand from smartphones to maintain the upward trend in profits.
• FY2020/3 targets: 380 billion yen in revenues, 45 billion yen in operating income and 11.8% in operating income ratio

The competition is obviously very strong, especially from Sony, who are dominating, as we can also see from the AmazonUS mirrorless bestseller charts. But it’s good to see Fujifilm so confident about their present and future products, such as the sensor stabilizied Fujifilm X-T2S and of course the Fujifilm GFX 100S.

And you know what would sound really PREMIUM, too? That XF33mmF1.0!

Now, I want you to get quickly to the comments down below, so I won’t copy & paste the entire long press release here on FujiRumors. But if you want to read more, also about the medical, documents & co solutions and goals, check out the Fujifilm page here.

Once again Fujifilm has published very positive sales figures as far as their imaging division goes.

• Professional Imaging: Revenue ¥50.1 billion (up 20.9% YoY)
• Digital camera sales grew mainly in Europe, the U.S. and China
• Robust sales of the four models launched last year — X100VI, GFX100S II, X-T50 and X-M5— boosted revenue.

However, things might go worst in 2025, with Fujifilm estimating an overall operating income loss of USD140 million. That’s a 6% loss on their overall estimated income for the fiscal year 2025.

The potential impact on the projected full-year operating income of ¥331.0 billion is estimated to be a negative USD 140 million as a baseline, with a fluctuation range of USD ±100 million, taking into account such measures as reevaluating our supply chain, further reducing costs, and restructuring our product and pricing strategies to minimize the impacts. Potential impacts from future tariff negotiations between the U.S. and other countries, as well as reduced product demand resulting from reciprocal tariff applications, are not included in this estimate due to the difficulty of making a reasonable assessment at this time.

Fujifilm is trying to respond in several ways to the new circumstances, including a “revised” product and pricing strategy. What they mean by that is I guess pretty obvious: increased pricing and delayed product launches (or no more product launches/shipments at all in USA).

For example, I’d not be surprised if the upcoming Fujifilm X Half would not be even sold in USA.

In response to the U.S. tariff policy, the Company will pay close attention to future dynamics and take swift and necessary measures — such as reviewing our supply chain, further reducing expenses, and revising our product and pricing strategies — to minimize any negative impact on the company-wide performance.

Look, Fujifilm as a company will survive this. I am not worried about them.

But I don’t know if all the smaller photography stores will be able to get through this uncertain and tough period. That’s what I worry about.

via Fujifilm here, here and here

23 Fujifilm products have won the Red Dot Design Award 2025.

As far as photography related gear goes, these are the winners:

• Fujifilm GFX100S II
• Fujifilm X-T50
• Fujifilm X-M5
• Fujifilm X100VI
• Fujifilm X100VI Limited Edition
• Fujinon GF500mmF5.6 R LM OIS WR
• Fujinon XF500mmF5.6 R LM OIS WR
• Fujinon XF16-55mmF2.8 R LM WR II
• Fujifilm Instax Mini 99
• Fujifilm Instax WIDE 400
• Fujifilm Instax Mini LiPlay
• Fujifilm Instax Mini Evo 90th Anniversary Special Kit
• Smartphone Printer Instax Mini Link 3

This might cost Fujifilm at least 100K+ USD.

And I am not making this number up randomly.

In fact, RedDot has a public price list on how much licensing fees cost (something between 5K and 12K).

The most “basic” package is the “Winner Package Regular” which costs 4,900 Euro.

But depending on which package you purchase, you can also end up paying 12,800 Euro for a single award. Plus, you can also purchase optional extras that can cost many thousands of Euro on top of it. And then there are also the registration fees that have to be paid upfront.

So let’s assume Fujifilm went for the most basic package, they have spend 112,700 Euro (130,000 USD) to purchase the RedDot Brag Right awards.

And consider that Fujifilm is just one company. Tons of other companies pay lots of money too to “win” these awards. Now you can figure it our yourself how much money these “Award” companies make with these awards.

Press Release

A total of 26 Fujifilm products have won the iF Design Award 2025.

This is a testament on how healthy of a company Fujifilm is. Not because they won the awards, but because they have so much money to waste on these meaningless stuff.

• Fujifilm X100VI
• Fujifilm X100VI – Limited Edition
• Fujifilm X-T50
• Fujifilm X-M5
• Fujifilm GFX100S II
• Fujinon XF16-55ｍｍF2.8 R LM WR II
• Fujinon GF500mmF5.6 R LM OIS WR
• Fujinon XF500mmF5.6 R LM OIS WR
• Film Simulations
• Instax Mini 99
• Instax Wide 400
• Instax Mini LiPlay
• instax mini Link 3
• instax mini Evo™ FUJIFILM 90th Anniversary Special Kit

That’s all as far as photographic equipment goes. Then there are MRI machines, Bronchoscopes and more things. If you want to see the full list go here.

The Fujifilm Q3 Financial Results (October-December 2024) have just been shared.

We can see that Instax makes about twice as much revenue as Fuji’s professional imaging segment. That’s impressive, considering that at the same time the R&D investments for Instax products are significantly smaller than for the X and GFX system.

But also the X and GFX series are doing well, as “brisk sales of digital cameras continued to drive revenue growth” with a 25.6% YoY revenue growth.

Professional Imaging – Revenue ¥58.9 billion (up 25.6% YoY)

• Digital camera sales grew mainly in China. Strong sales of the four models launched last year – X100VI, GFX100S II, X-T50 and X-M5– contributed to higher revenue.
• Development of our filmmaking camera FUJIFILM GFX ETERNA, which features rich, true-to-life visuals through a large format sensor, is underway, with launch planned in 2025

Consumer Imaging – Revenue ¥110.6 billion (up 7.9% YoY)

• Revenue increased driven by steady sales of the instax instant photo systems.
• In addition to the instax mini 12, strong sales of new high-value added products, including the instar WIDE 400 wide format camera launched in July and Link 3, contributed to higher revenue.
• The instax WIDE Evo, the high-end hybrid instant camera which offers versatile shooting expressions with its most extensive range of effects in the instax series, was launched today (February 6, 2025).

In the Imaging segment, consolidated revenue amounted to ¥426.7 billion (up 15.8% year-over-year). Operating income amounted to ¥115.0 billion (up 29.3% year-over-year). In the consumer imaging business, steady sales of the instax instant photo systems drove revenue higher. In September 2024, we launched the smartphone printer instax mini Link 3, which can print smartphone images on card-sized instax film. Sales grew steadily during the year-end sales season, along with the instant camera line-up. We will continue to expand the world of the instax instant photo system that allows people to enjoy on-the-spot photo printing.

In the professional imaging business, brisk sales of digital cameras continued to drive revenue growth. In November 2024, we launched the FUJIFILM X-M5 mirrorless digital camera, the lightest in the X series. We also announced the development of our first-ever filmmaking camera, the FUJIFILM GFX ETERNA. We will continue to feature outstanding image quality with the large format sensor in the GFX series and the best balance of image quality and size in the X series, providing attractive products for digital camera users and the film industry.

You can access all charts and details at the Fujifilm page here.