BCN Ranking: Fujifilm Beats Sony and Becomes 2nd Best Selling Brand in Japan

Today you should be happy as a Fujifilm X and GFX shooter, and I tell you why.

The latest BCN data* shows that Fujifilm was able to pass Sony and hence placed itself on the second spot behind Canon in the Japanese digital camera market. It’s the first time since 19 years that Fujifilm was able to grab the second spot.

So what pushed Fujifilm suddenly so high?

Well, it’s not the X or GFX series, but mainly the Instax Mini EVO that boosted the market share for Fujifilm. Sure, those are technically speaking also digital cameras, but they belong to the Instax family.

Another homerun for Fujifilm, but not in the ranking as it is not a camera, is the Instax Wide Printer, which I also got for myself and truly enjoy (I’ve waited YEARS for this!)

So what, who cares? It’s just Instax?

Well, not really.

As you know FujiRumors is 10 years old already, so I have a long memory on what happened and what was said in the past.

And I remember how Fuji Guys said in the early days of the X series adventure, that the massive cash Fujifilm makes with Instax products is also partially used to fuel the development of their digital X series cameras.

So the tremendous success for Instax is a good news also for us Fujifilm X and GFX shooters, especially considering that also Instax struggled to sell back in 2019 and in 2020.

This sharp recovery of Instax, mainly thanks to the Instax Mini EVO (which is indeed Fuji’s best looking and most vintage operating Instax camera), but also thanks to the Instax Mini LiPlay and Instax Wide Printer and more, brings fresh money into Fujifilm’s camera segment, which ultimately can be used also for the X and GFX series development.

Money, that is much needed, as this year will be a fantastic Fujifilm year, with the Fujifilm X-H2 introducing the 5th generation X series cameras in May 2022, which hopefully will come not only with great new hardware, but also with a huge computational photography boost.

*BCN collects data of about 40% of the Japanese electronics and online stores.

via bcn via digicame-info

 

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Top 3 Fujifilm Gear I’d Love to Buy in 2022

I think I can say that in 2021 I’ve done a decent part in supporting Fujifilm with my hard earned money, as here is the Fujifilm gear I’ve purchased:

For as much as Fujifilm made medium format accessible to the masses, buying into the 100 Megapixel GFX system still requires a significant investment. It’s worth every penny, but it’s not cheap.

So in 2022 I will try to contain my GAS as much as possible and be cautious with my purchases (do I hear you guys laughing?? ;) )

And yet, there is some gear I’d love to buy in 2022. And I mean gear that is either already announced, available or at least on the Fujifilm roadmap for 2022. So this is not about rumored gear.

  1. Fujinon GF 50mm f/3.5
    One of the main declared goals by Fujifilm is to make the GFX system smaller. A huge step in this direction was made with the Fujifilm GFX100S, which is already smaller than some full frame mirrorless cameras out there (see the Panasonic S1R) and about as big as the Canon R5. Sure, the GFX lenses are usually bigger, just as Full Frame lenses are usually bigger than APS-C lenses. Well, the Fujinon GF50mmF3.5 serves exactly the purpose to make the system smaller and mounted on my GFX100S, it could give me a very nice combo that I would probably end up carrying with me more often also for casual family stuff. And hey, I need 2 more GFX lenses to reach the average GFX shooters’ lens attachment rate* ;)
  2. Fujifilm X100V
    I mean, just look at it. It’s of a beauty matched maybe only by some Leica cameras. The only problem here is that I own the Fujifilm X-E3 with XF27mmF2.8 R WR, so the Fujifilm X100V would become a bit redundant in my lineup. And yet, it would not only be about its beauty. It also has the pull-up ISO dial from the X-Pro line that I totally love. Combined with WCL-100 II and TCL-100 II it would give me a compact and versatile leaf shutter mini-system. And just like the X-E4 it has that “invisible” tilt LCD screen that I could make good use of every now and then.
  3. Fujinon XF 70-300mm f/4-5.6
    You might know how much Iove my XF18-135mmF3.5-5.6, especially when mounted on my X-T4 (you can see the combo here on the Dolomites). But in 2022 I’d love to get a bit more into a photographic territory I haven’t explored much yet, wildlife photography. That’s why a bit more reach could come in handy then the one the 18-135 can offer me. There are some options here: from the XF200mmF2 to the XF100-400 to the XF150-600mm that is on the roadmap. And why not, also the Tamron 18-300mm f/3.5-6.3 could be a nice option. But taking into account prize and size, I think the  XF70-300mm f/4-5.6 could be a reasonable choice to start with. And for even more reach I could couple it with the XF 1.4x TC WR Teleconverter.

Bonus

Related Article

The Gear

*From the Interview “Fujifilm Manager: GFX Triumph and Full Frame Attack Strategy, Shrinking IBIS, AI Future, Fuji X-H2 Needs Breakthrough, COVID and More”

  • 70-80% of GFX customers were coming from non-Fuji cameras. Most probably from full frame DSLR cameras
  • GFX sells 50% better than Fujifilm predicted
  • GFX lens attachment rate: about 3 lenses per 1 GFX camera
  • Fujifilm X system has a lower lens attachment rate than GFX system
  • read more in this article

Top 7 Critiques on Fujifilm that Are Absolutely Justified

I recently wrote an article, where I list 10 attacks on Fujifilm that do not make any sense.

In that article, I promised that I would also write an article about the exact opposite, meaning sharing a list of critiques on Fujifilm that I totally understand and I agree with.

You can find it down below.

And of course, feel free to add your own critiques on Fujifilm in the comments down below.

** CLICK HERE to Read the Rest of the Article **

How I Learned To LOVE The Fujifilm X-Trans Sensor and Get the Most Out of It… and I Can’t Believe it’s Not Film [ X-Trans Roundup ]

 

X-Trans Roundup

In our photographic journey, we start, we struggle, we learn, we advance, we re-consider, we get frustrated when things don’t work out and excited when we make a leap forward.

And yes, for us Fujifilm shooters, X-Trans is one of those things we had to learn to handle in our photographic journey.

And since we know that X-Trans is here to stay (the Fujifilm X-H2 will feature an X-Trans sensor – or at least one of the two X-H2’s coming), we better learn to make the most out of its strengths and be aware of possible limitations and how to work around those.

Now, you know what I think about the X-Trans sensor. If not, check out:

So yes, I love it! I love the fact that Fujifilm will keep the X-Trans sensor in their APS-C cameras. And judging from this survey, the vast majority of you guys is happy about this, too.

One of the X shooters happy with the X-Trans sensor is Edward Thomas, who, in the video linked below, explains how he learned to love the Fujifilm X-Trans sensor and what he likes about it. The key points of his video and the video itself can be found down below.

I will also share two additional videos, one about how to make the most out X-Trans files and another one with a Fujifilm film simulation recipe.

Last is a short video of me editing a heavily underexposed image taken with my X-E3 of my wife during our honeymoon in Andalusia (here is Cordoba), while were enjoying the sunset from the wonderful town of Ronda. It’s one of those pictures that should not be possible according to some, as it is only APS-C ;).

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Lab “Secret” Development Story of Fujinon f/1.4 lenses and More “Full Power” Lenses Coming in Future (also Zooms)

In episode 22/23 of the Fujifilm X Lab series, Fujifilm managers and engineers gather together to talk about the inside story and what they call the “development secrets” of the new generation fast f/1.4 prime lenses, the “XF18mmF1.4 R LM WR“, “XF23mmF1.4 R LM WR” and “XF33mmF1.4 R LM WR“.

Episode 22 is dedicate to the Fujinon XF18mm f/1.4 R LM WR whereas episode 23 focuses on the Fujinon XF23mmF1.4 R LM WR and  Fujinon XF33mmF1.4 R LM WR.

It’s once again in Japanese and we rely on the automatic Google translation tool, which is far from optimal. I went through this pain for you and summed it up below. However, if any Japanese FR-reader has the time and would like to make a better translation for us, feel free to drop it down in the comments or send it over to me at fujirumor@gmail.com.

With that said, down below are the key points of the video as we as the video itself.

** CLICK HERE to Read the Rest of the Article **

Top 10 Attacks on Fujifilm (That Don’t Make Sense): Full Frame Desires, GFX Facts Distortion, Kaizen Death, X-Trans Flaws, DOF and more

Criticizing and attacking Fujifilm is quite popular on the internet, and down below I will talk about possible reasons why it is like this.

Sometimes these critiques are justified, but sometimes I feel these attacks are unjustified.

Let’s talk about it now.

10 Critiques To Fujifilm

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Summit Talk with Jonas Rask, XF 33mmF1.4 vs XF35mmF1.4, Fuji Guys GFX50SII Unboxing and More

It seems like an eternity, but it was just a bit more than two weeks ago, that Fujifilm launched plenty of new gear (that they will ship sometimes in 2023 ;) ).

So let’s use this weekend to catch up with some coverage that has been shared since them. You can find it all down below.

But before that, in case you just came back from holiday and wonder what the heck you might have missed, here is a recap of previous Fujifilm X summit coverage articles:

Fujifilm X Summit – Review Roundup

** CLICK HERE to Read the Rest of the Article **

Fujifilm X Summit Survey: What Was the Most Exciting Announcement for You? – VOTE

So, we had a few days to process all the information, to think about it, and so the time has come to ask you: what was the most exciting announcement at the Fujifilm X Summit according to you?

If you want to give it a look again, then you can check out the following coverage:

Down below you can find the survey.

The Most Exciting Annoucement at the X Summit was:

View Results

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Fujifilm FF210005 Registration Spotted

Nokishita spotted the registration for a new Fujifilm camera with the code name FF210005.

Fujifilm’s digital camera “FF210005” has passed Bluetooth certification. (There is a possibility of X-T30 II, but the specifications of Bluetooth described are different)

Don’t worry, there is not another MKII camera coming this year. It’s probably just the X-T30II, but I will take a look at it for you guys.

The Fujifilm X-H2?

Well, I don’t think. Registrations are spotted usually just 1 to 3 months from the camera release, and the Fujifilm X-H2 is definitely more far away.

Sometimes registrations can be spotted after a camera release, like in case of the Fujifilm X-E4.

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