Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors (with HUGE Surprises)

Fujifilm X Summit – LIVE COVERAGE
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Fujifilm X Summit – The Full Coverage Live!

CEO Talks

  • the Fujifilm CEO talks and says he is proud of Fujifilm’s camera business
  • Fujifilm understood the potential of digital cameras very early
  • X-Pro1 in 2012 was the first X series MILC camera

5th generation stacked sensor and X-Processor 5

  • stacked sensor 4x times than previous generation model
  • visible improvement in high speed bursts and hisgh speed movie
  • smoother viewfinder
  • faster AF
  • speed and mobility is most appropiate for APS-C format
  • APS-C is good balance between IQ and size
  • ultra fast processing processor
  • 30x times faster processing than 1st generation processor
  • allows for great video codecs and also HEIF
  • X-Processor 5: speed, power and intelligence

Fujifilm X-H2S

  • Fujifilm cooperated with many photographer to develop the Fujifilm X-H2S
  • 40fps with AF and AE
  • X-Trans Vreads out 120fps, allowing for constant AF and AE adjustments in burst shooting
  • new AF algorithm
  • AI Processing deep AI technology with subject detection (object and animal tracking)
  • outstanding AF performance
  • viewfinder provides ideal field of view
  • best EVF in history of X series: 0.8x magnification, 120fps refresh rate, 5,76 dots, all optical elements with aspherical lenses. Clear images even if pupil position is not in the center (not in the specs sheet, but visible in real life use)
  • 7 stops IBIS: minute noise has been carefully eliminated
  • no need of gimbal
  • 6K30p and 4/120p. Huge load on processor. But X-Processor 5 makes it possible
  • CFexpress Type B
  • 14+ stops of dynamic range in F-Log 2
  • External cooling accessory
  • sharing files via Ethernet in Grip
  • remote Rec Function, to use the router as a hub, so you can control X_HH2S via tablet (WiFi or Ethernet). You can control all camera settings and share settings with other cameras
  • X-H2S has a mode dial, sub-LCD on top panel and vary-angle LCD. Great for hybrid use
  • shutter release button with built-in leaf spring
  • “H” stands for Heavy Duty
  • they tested it in different scenarios. -10 degrees is differnt in a lab over a snowy mountain.

Lenses

  • XF150-600 longest lens in Fujifilm X system for sports and wildlife
  • accepts teleconverters
  • temperature changes can have impact on optical system
  • Matt silver prevents the lens hous to be affected by temperature chanes
  • lens barrel and internal structure are made by magnesium, aluminion and plastic
  • 1605 grams only
  • internal zoom structure
  • 0.15 seconds focus speed thanks to linear motor. Fastest focusing speed
  • X-H2S has small pixel pitch
  • XF150-600 must be designed to resolve resultion
  • 4 super ED and 3 ED lenses. Total of 24 elements
  • made in Japan
  • XF18-120mmF4
  • compact design
  • can handle any scene and subject with unique video features. Developed to cover video and stills
  • focus must not change during focus, and XF18-120 succeeds in this
  • Smoothness of zoom, focus and aperture
  • fast focus and smooth zoom and aperture

Lens Roadmap

  • XF56mm F1.2 MKII
  • XF30mm F2.8 Macro
  • XF8mm F3.5

Availability

  • X-H2S in July
  • XF150-600 in July
  • XF18-120 in September

Fujifilm X-H2 high resolution

  • 40MP HR (R for resolution) and 26MP HS (S for speed)
  • not stacked but fast
  • 40 MP is X-Trans
  • ultra high image quality
  • Fujifilm X-H2 40MP for ultra high quality images
  • more details about the X-H2 in X summit in September
  • X-H2S and X-H2 will be the first cameras using new sensor

Pre-Orders

Fujifilm Releases New Roadmap with XF 56mm F1.2II, XF 8mm F3.5 and XF 30mm F2.8 R Macro

Fujifilm unveils the latest development roadmap for interchangeable lenses for the X Series of mirrorless digital cameras

– Adding three new lenses to create an extensive 42-lens lineup to cover even broader shooting scenes

TOKYO, May 31, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) has unveiled the latest development roadmap for interchangeable XF lenses for the X Series of compact and lightweight mirrorless digital cameras, which offer outstanding image quality based on the company’s proprietary color reproduction technology. The latest roadmap shows the addition of three new lenses, i.e. a large-diameter mid-telephoto prime lens, a standard macro lens and an ultra wide-angle prime lens.

Fujifilm has actively expanded the XF lens lineup in pursuit of the X Mount system’s*1 premium image quality and advanced portability. Newly joining the new-generation “large diameter prime” series is a mid-telephoto prime lens. It expands the series’ range of focal lengths from 18mm in wide angle (equivalent to 27mm in the 35mm film format) to 56mm in mid telephoto (equivalent to 85mm in the 35mm film format). Users can enjoy the series’ impressive descriptive performance, based on its outstanding image quality and image resolution, in a wide variety of photographic situations.

Also, a standard macro lens and an ultra wide-angle prime lens are newly added to the “compact prime” series of small and lightweight lenses, further expanding the series’ shooting scenes. Taking advantage of the X Mount system’s mobility, Fujifilm will cater to diverse shooting needs.

  • *1 The system based on the X Mount, a lens mount for the X Series of mirrorless digital cameras equipped with an APS-C sensor.

Interchangeable lenses newly added to the roadmap

① Large-diameter mid-telephoto prime lens “XF56mmF1.2”

This is a mid-telephoto lens to join the new generation of “large-diameter prime” series, pursuing even a higher level of image quality. Its focal length of 56mm (equivalent to 85mm in the 35mm film format) and the maximum aperture of F1.2 make it a perfect portrait lens.

② Standard macro lens “XF30mmF2.8 R Macro”

This is a compact macro lens with a standard angle of view. The compact and lightweight design makes it an ideal walk-around lens that can cover a wide range of photographic situations from snapshots to landscape, portraiture and tabletop photography of foods and accessories.

③ Ultra wide-angle prime lens “XF8mmF3.5”

This is a compact ultra wide-angle prime lens that offers the widest-angle focal length of 8mm (equivalent to 12mm in the 35mm film format) among prime XF lenses. Despite being an ultra wide-angle lens, the compact and lightweight design makes it easy to carry.

With the extensive 42-lens lineup including the new three lenses added to the development roadmap, Fujifilm will meet its users’ diverse photographic needs.

The lenses newly added to the roadmap are shown in green frame.

  • * The final exterior design may be different from the images shown in the roadmap.
  • * This roadmap is as of May 2022. Product specifications are subject to change.
  • * The figures shown in brackets are equivalent focal lengths in the 35mm film format.

Fujifilm launches FUJINON Lens XF150-600mmF5.6-8 R LM OIS WR

Fujifilm launches FUJINON Lens XF150-600mmF5.6-8 R LM OIS WR

– Introducing a super telephoto zoom lens covering 150mm – 600mm in focal length
– Lightweight design, powerful image stabilization and fast and accurate AF to produce high quality images in hand-held shooting

TOKYO, May 31, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of the “FUJINON Lens XF150-600mmF5.6-8 R LM OIS WR” (XF150-600mmF5.6-8 R LM OIS WR) in July 2022. The new lens joins the extensive lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, which are renowned for their compact and lightweight design and outstanding image quality delivered with Fujifilm’s proprietary color reproduction technology.

The XF150-600mmF5.6-8 R LM OIS WR is a zoom lens that covers focal lengths ranging from the telephoto 150mm to the super-telephoto 600mm (equivalent to 229mm – 914mm in the 35mm film format). It weighs just 1605g*1 and sports a powerful image stabilization mechanism as well as fast and highly accurate AF system to deliver excellent mobility. Users can shoot distant wildlife, wild birds or athletes hand-held and produce high-quality results.

The XF150-600mmF5.6-8 R LM OIS WR covers up to the super-telephoto focal length of 600mm (equivalent to 914mm in the 35mm film format), the longest in the history of XF lenses*2. It can also be coupled with the “XF2X TC WR” teleconverter, which can extend the focal length of lenses, to reach up to 1200mm (equivalent to 1828mm in the 35mm film format), allowing liberal framing unrestricted by shooting distance to capture wildlife and wild birds, or tracking athletes across all corners of a vast stadium in sports photography.

The XF150-600mmF5.6-8 R LM OIS WR consists of 24 lens elements in 17 groups, including three ED lenses and four Super-ED lenses, effectively suppressing chromatic aberration and delivering a high level of edge-to-edge image resolving performance across the entire zoom range. Furthermore, it weighs just 1605g*1 despite being a zoom lens covering a broad range of shooting distances. The use of the Inner Zoom system means the lens barrel does not extend, thus minimizing shift in weight distribution balance during zooming for stable hand-held shooting. The lens also features a 5.0-stop*3 image stabilization mechanism and an AF system that attains focus in as quickly as 0.15 seconds*4, ensuring that users do not miss any decisive photo opportunities.

Adding the XF150-600mmF5.6-8 R LM OIS WR to an extensive lineup of lenses, Fujifilm will continue to offer photographic pleasure with the X Series, covering a wide range of photographic categories.

  • *1 Weight excluding the lens cap, lens hood and tripod seat.
  • *2 As of May 31, 2022.
  • *3 Compliant with CIPA in pitch / yaw directions.
  • *4 AF speed on the wide angle end, using an internal measurement method compliant with the CIPA Guidelines, when mounted on the mirrorless digital camera “FUJIFILM X-T4” with Phase Detection AF activated and the High Performance Mode turned ON.

1. Product features

(1) Super telephoto zoom lens with the longest focal length in the history of XF lenses*2 in pursuit for premium image quality
  • The zoom lens covers focal lengths ranging from the telephoto 150mm to the super-telephoto 600mm (equivalent to 229mm – 914mm in the 35mm film format). The super-telephoto focal length of 600mm, the longest in the history of XF lenses, makes it a perfect choice for shooting subjects in long distance in wildlife, birds and sports photography.
  • The lens is compatible with the teleconverters “XF2X TC WR” and “XF1.4X TC WR.” When coupled with the XF2X TC WR, the lens covers focal lengths from 300mm to 1200mm (equivalent to 457mm – 1828mm in the 35mm film format).
  • The lens, consisting of 24 lens elements in 17 groups including three ED lenses and four Super ED lenses, thoroughly suppresses chromatic aberration, typically seen in super-telephoto lenses. It delivers a high level of edge-to-edge image-resolving performance across the entire zoom range.
  • The High Transmittance Electron Beam Coating (HT-EBC), Fujifilm’s multi-layer coating typically used on broadcast lenses, has been applied on all elements to achieve high transmittance and low reflectance despite containing 24 lens elements to produce images with exceptional sharpness and clarity.

(2) Rugged yet lightweight design to reduce user load, enabling extended shooting in a variety of situations
  • The lens features two Super ED lenses as front elements to maintain strong image-resolving performance but adopted compact barrel design in order to reduce overall weight. It weighs just 1605g despite being a super-telephoto zoom reaching up to 600mm (equivalent to 914mm in the 35mm film format).
  • The use of the Inner Zoom system means the lens barrel has an uncomplicated, non-extending structure, thus reducing the lens weight and minimizing shift in weight distribution balance for comfortable zooming.
  • Magnesium alloy is used for the internal base frame that supports the lens structure to keep the weight low and make it robust at the same time.
  • The lens body is in matte silver to mitigate its temperature increase during operation. The lens barrel is weather-sealed at 19 points to ensure dust and weather resistance and ability to operate at temperatures down to -10℃. This means the lens can withstand extended use in sweltering heat or under rough weather.
(3) Powerful 5.0-stop image stabilization mechanism
  • The accuracy in sensing camera shake has been dramatically improved to provide powerful 5.0-stop image stabilization, facilitating hand-held photography in the super telephoto region, which is susceptible to camera shakes.
(4) Fast and silent AF actuated easily
  • The lens uses the Inner Focus system, which drives the compact and lightweight focus lens group with a linear motor, to achieve a fast and silent AF, attaining focus in as fast as 0.15 seconds in the wide angle end and 0.25 seconds*5 in the telephoto end. Users can capture a subject quickly and precisely even in the hard-to-focus super-telephoto range, ensuring to capture a decisive photo opportunity.
  • The Focus Preset function is featured so that the focus can be shifted to a location pre-defined with the Focus Preset button*6. This reduces users’ operation workload as they don’t need to re-adjust focus on a targeted subject.
  • The lens also features the Focus Limiter*7, allowing users to restrict the lens’s AF range. This can effectively shorten AF time when photographing a subject that is five meters away or more.
  • The Focus Control button*6 is placed at the front edge of the lens barrel. Press this button to instantly recall a function you have assigned with the Focus Selector*6 for smooth AF operation.
  • *5 AF speed on the telephoto end, using an internal measurement method compliant with the CIPA Guidelines, when mounted on the mirrorless digital camera “FUJIFILM X-T4” with Phase Detection AF activated and the High Performance Mode turned ON.
  • *6 Camera firmware must be updated to activate the Focus Preset button, Focus Control button and Focus Selector. The update is due to be released for the FUJIFILM X-T4, FUJIFILM X-T3 and FUJIFILM X-S10.
  • *7 The Focus Limiter function is activated with the Focus Range Selector.

Pre-Orders

Fujifilm launches FUJINON Lens XF18-120mmF4 LM PZ WR

Fujifilm launches FUJINON Lens XF18-120mmF4 LM PZ WR

-New interchangeable lens for the X Series of mirrorless digital cameras
-Hybrid lens that caters to both stills and videos for superior visual expressions
-Highly accurate electrically-controlled zooming and focusing with highly versatile 6.7x zoom ratio

TOKYO, May 31, 2022 – FUJIFILM Corporation (President and CEO, Representative Director: Teiichi Goto) announces the launch of the “FUJINON Lens XF18-120mmF4 LM PZ WR” (XF18-120mmF4 LM PZ WR) in September 2022. The new lens joins the extensive lineup of interchangeable XF lenses designed for the X Series of mirrorless digital cameras, which are renowned for their compact and lightweight design and outstanding image quality delivered with Fujifilm’s proprietary color reproduction technology.

The XF18-120mmF4 LM PZ WR is a 6.7x power zoom lens in a compact design, covering a wide variety of photographic situations from landscape to portraiture. It is capable of highly-accurate electrically-controlled zooming and focusing, and incorporates development expertise fostered in broadcast lenses and cine lenses to offer fully-fledged video recording capability with easy operations.

The XF18-120mmF4 LM PZ WR is a hybrid lens catering to both stills and videos to produce high-quality images.

The XF18-120mmF4 LM PZ WR covers focal lengths from the wide angle 18mm to the telephoto 120mm (equivalent to 27mm – 183mm in the 35mm film format). It offers the fast F4.0 maximum aperture across the entire zoom range, and maximum magnification ratio of x0.2 to capture close-up shots. The lens accommodates a wide variety of shooting scenes including wide-angle landscape photography, portraiture taken wide open at the telephoto end to produce a beautifully-blurred background, and close-up shots of flowers and other plants.

The XF18-120mmF4 LM PZ WR also boasts advanced video characteristics, suppressing change in angle of view during focusing and optical axis shift during zooming. Users can zoom and focus with confidence while filming video, thus facilitating premium-quality video production. In addition to the regular zoom and focus rings, the lens is equipped with a variable zoom / focus control ring and a zoom button for constant zooming. These versatile video functions have only been made possible thanks to the expertise of the FUJINON Lens brand, which has produced numerous broadcast lenses and cine lenses.

Fujifilm will continue to enhance the appeal of the X Series with the introduction of the XF18-120mmF4 LM PZ WR, which can cover a variety of shooting scenes in both stills and videos to broaden users’ shooting experiences.

1. Product features

(1) Broad range of focal lengths for superior stills and videos
  • The lens consists of 15 lens elements in 12 groups, including three aspherical lenses and three ED lenses, to effectively suppress spherical aberration, distortion and chromatic aberration for excellent image-resolving performance. The highly-versatile 6.7x zoom in a compact design means users can precisely capture fine details in information-heavy landscape photography at wide angle as well as in telephoto closeups of a subject such as portraiture.
  • The positioning of the focusing group of lens elements is optimized to optically suppress focus breathing. Advanced technology applied to FUJINON cine lenses offers a superior filming experience by reducing change in angle of view during focusing in video filming.
  • The aspherical elements are effectively positioned to enable working distance as short as 46cm from the front-most lens element across the entire zoom range for close-up photography with the maximum magnification ratio of x0.2. The lens can go up close to a subject even in a telephoto range of focal lengths. The compact lens design makes it possible to be less imposing in approaching a subject, both in stills and videos.

(2) Fast and highly accurate AF
  • The lens uses the Inner Focus system, which drives the compact and lightweight focusing lens group with a linear motor. The lens group’s compact design facilitates fast and precise AF capable of attaining focus in just 0.02 seconds*1, ensuring that users do not miss a decisive photo opportunity.
  • The lens’ focus-tracking performance is dramatically improved when it is mounted on the “FUJIFILM X-H2S” (X-H2S), a new mirrorless digital camera also announced today. The lens is compatible with the camera’s high-speed focus drive mechanism to maintain a natural focus on a moving subject even during video filming.
  • *1 AF speed on the wide angle end, using an internal measurement method compliant with the CIPA Guidelines, when mounted on the mirrorless digital camera “FUJIFILM X-T4” with Phase Detection AF activated and the High Performance Mode turned ON.
(3) A variety of video-filming functions for easy video production
  • The aperture drive control has been updated to successfully suppress exposure shift linked to aperture adjustments. The new system delivers smooth aperture transition, corresponding to change of luminosity, so that users can comfortably film a scene with a rapid change of brightness.
  • The lens features Zoom / Focus control ring*2, which allows users to control zooming or focusing at a variable speed. During video filming, users can control the pace of zooming or focusing precisely, giving greater freedom in video expressions.
  • The lens also comes with new Zoom button*3, which can drive zooming at a constant pace, allowing anyone to master video production that involves zooming.
  • *2 Z/F Selector is used to switch between zooming and focusing.
  • *3 When mounted on the X-H2S, the Zoom button can be used to switch between zooming and focusing, and adjust the speed setting at 8 levels. For FUJIFILM X-T4, FUJIFILM X-T3 and FUJIFILM X-S10, future firmware updates will enable the use of these functions as well.

(4) Compact and lightweight design for advanced mobility
  • The aspherical lens and ED lens are effectively positioned to make the lens compact and lightweight, weighing just 460g, measuring 123.5mm in length and 72mm in filter thread diameter. It boasts advanced portability while covering a broad range of shooting scenes for agile filming.
  • The use of the Inner zoom system means the lens barrel has an uncomplicated, non-extending structure. The result is a lightweight lens that zooms easily with no shift in weight distribution. Additionally, instead of the conventional cam barrel, in which the lens barrel rotates, this lens uses a smooth power zoom mechanism that drives the zooming lens group linearly with a stepping motor. This delivers high-quality shooting with no optical axis shift across the entire zoom range from wide angle to telephoto.
(5) Dust and weather resistant structure capable of operating at low temperatures
  • The lens barrel is weather-sealed at 13 points to ensure dust and weather resistance and ability to operate at temperatures down to -10℃. It can withstand sudden weather change or a dusty location, allowing users to shoot in any situations with confidence.

Fujifilm X Summit Americas on May 31 at 2PM EST (After Event to the Global X Summit at 9AM EST)

Fujifilm has officially announced the Fujifilm X Summit Global for May 31 at 9AM New York time.

That’s when we will know everything about Fujifilm’s latest and greatest gear, when we will read and watch tons of reviews and also when we will be able to pre-order our gear.

If you want to know what will come (and what not) check out this article.

But there is more!

The Fuji Guys announced the Fujifilm X Summit Americas. It will take place always on May 31 but a few hours after the global event, at 2PM New York Time (8PM Berlin time).

Whatever is going to happen on May 31, no matter how many X summits there will be, FujiRumors will cover it on FujiRumors.

Is Fujifilm Losing Its Soul? Let’s Talk PSAM Dials! An Error or a Necessity?

When I posted my article about the top 10 failed Fujifilm cameras (and errors Fujifilm should avoid in future), of course some of you had a legit and often also well argued opinion on which cameras I should have included.

And one particular comment encapsulated nicely a fear that is spreading among the Fujifilm community.

The biggest error ! Loosing who you are! Creating PSAM cameras!

And the disappointment for PSAM dials arose again just recently, when we informed you that the Fujifilm X-H2S will have a PSAM dial too.

So what, is Fujifilm spamming us with PSAM dials?

And looking at it more broadly, is Fujifilm losing its retro soul?

Well, I think there is way too much drama around this topic. Even the most hardcore retro lover (like me) should enjoy the fact that Fujifilm is releasing cameras with PSAM dials.

Here is why.

  • Fujifilm has sold its soul to the mainstream market. They are ditching their lovely vintage style and operation to spam the market with more PSAM dial cameras.
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Is Fujifilm Losing Its Soul? IBIS is EVIL and Destroys the Pure Photographic Experience (Say Some)

In the second episode of our mini-series about the fear of Fujifilm losing its soul, we will talk about IBIS.

Because, incredible but true, some people actually moan about Fujifilm cameras having IBIS. So let’s talk about it.

CLAIM: IBIS should be removed from Fujifilm cameras. Fujifilm should be about pure photography and testing our handheld shooting capabilities without any support of IBIS

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Topaz Gigapixel AI v6.1 Released (save $20 for a limited time) and What Gigapixel Does with the Leaked X-H2S Images ;)

Topaz just announced the new Gigapixel AI 6.1. You can find the long detailed list of improvement on this blog post.The new key feature  is the new face recovery mode!

Major Changes

  • New Face Recovery model – see post for details
  • Significantly faster processing on GTX 10, RTX 20, and RTX 30 series GPUs

Changes

  • Fixed black crop preview in large images
  • Improved wording of various tooltips/dialogs
  • Added slider to control face recovery strength
  • Improved blending around faces

And til June 2 you save 20 Dollars/Euro.

Just a curiosity: down below you can see the leaked images of the Fujifilm X-H2S go through Gigapixel.

No Gigapixel

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X-ProF, (Re)designing the Perfect Camera :: Fujifilm X-T5 Wishlist :: X80 with 40mm Lens :: Fujifilm GFX 50R II :: FR-Readers Wishlist Corner

FR-Readers Wishlist Corner

Here is another roundup of wishlist shared by the FR-community to me via email at fujirumor@gmail.com.

Previous Wishlist Episodes:

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The Power of Fujifilm Colors: Leaving Fuji for Nikon Z and Back to Fuji for the Colors – A Story and an Image Roundup

FR-reader Gerben’s wrote me an email that haunted me for several weeks and finally motivated me to do something that I hardly have time to do anymore for the reasons I’ve explained on my birthday: an image roundup.

So what did Gerben write me? Well, in short, he left Fujifilm for Nikon Z but then switched back to Fujifilm for one main reason: colors!

Dear Patrick,

I have been using the xpro3 for some time, i quite liked it except the small grip, and rear LCD (I noticed i take quite a few quick shots of my daughter via the rear LCD) and some other things. Therefore I decided to look around and try Nikon. I read color rendition was about the same and face detect was better.

So i traded in my X-Pro3 and bought a Nikon Z6 and the 50 1.8s. Almost everything i liked: comfy grip, nice buttons, highly detailed EVF and LCD, top LCD, fast AF and face AF, great high ISO and so on.

But to my horror I noticed one thing was off quite often, the colors.

This was probably due to WB, but i shoot mostly family and JPEG and the skin tones either looked greenish in low light or to saturated red in good light.

Then i picked up the original X100 and shot a few scenes. BOOM, the colors and WB were right without any tweaking. Just sooc provia jpeg. Wow. I always thought fuji jpegs were great but that Canon and Nikon have good jpegs to.

It seems Fuji is still better. I really wanted to like the Z6, but if all factors are awesome but the colors are meh then its a no go for me. So i turned back the lens and body. Now waiting for my refund. Luckily my trusty 35 1.4 wasn’t sold yet. I am probably getting the X70 and X-T1 as i like the colors an X-H1 for low light and video. Ow yeah i also have the old D700. This older sensor renders sooc jpeg colors much nicer then the Z6 and are quite similar to my X100.

So i had a quick flirt with Nikon mirrorless but am back now at the Fuji camp. Guess ill be reading your post more often.

And in order to help to make non-Fuji-shooters understand what Fuji colors mean, I looked at the images shared at our Film Simulation group and picked a few of them for all of you to enjoy.

One important note: some images ARE edited.

Editing is allowed in our group. But it’s allowed, as long as one does not start to fiddle around with the colors in post. So you can add/recover shadows/highlights, sharpen, edit out disturbing elements from your image, add some contrast and whatever you want to do. But the colors must be Fujifilm colors, hence the film simulation profile must be selected in post. No other filters applied and don’t play around with the color tools in the RAW converter of your choice.

We have this rule, because SOOC is great, but here on FujiRumors we believe that also RAW shooters profit from great Fuji colors, as it shortens their editing time.

And I know what I talk about, because when I edited the tons of images I took at the wedding I photographed, just scrolling over the film sim profiles in Capture One and in a matter of seconds see which film simulation gave me the best mood for that particular picture, was a true time saver! I just focused on editing other aspects of the images, as Fuji took care of the colors for me.

Final note: members of our group also often fine tune their film simulation and make recipes out of them. If you are curious to know more details about the specific recipe just ask them in the comments of their post about it.

Images

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