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Blame the Fujifilm X-T5…

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Have you noticed that cameras like the Fujifilm X100V, X-E4, X-T30/II, X-Pro3, X-S10 are out of stock in many places?

And why is that?

A sudden brilliant influencer marketing campaign by Fujifilm?

Nope. ;)

You have to blame the Fujifilm X-T5 for that!

In 2022, Fujifilm has launched three crucial cameras for their future: Fujifilm X-T5, Fujifilm X-H2s and Fujifilm X-H2.

And why are they so crucial for Fujifilm?

  • X-H line can potentially bring more new customers into the Fujifilm X system
  • the X-T* line is Fuji’s bread and butter
  • higher end cameras have more profit margin than cameras that cost $1,400 or less
  • niche cameras like X-Pro3 don’t make nearly as much money as more mainstream cameras

So what Fujifilm did is simple: they knew that by March 2023, when the Japanese fiscal year ends, they absolutely must ship out as many X-T5, X-H2 and X-H2s cameras as possible. And given the parts shortage, they had to reserve most of the remaining parts for those three cameras.

And especially the Fujifilm X-T5, Fuji’s most important camera, is one that can not fail on the shipping front.

That’s why Fujifilm is extremely well prepared with the Fujifilm X-T5, and that’s why B&H Photo will be able to ship out all pre-ordered X-T5 cameras on day 1 (and they still have X-T5 left in the warehouse).

That’s valid also for other vendors, who will very likely also have a decent stock (but I did not talk to other vendors, so this is just my guess). Except for certain retails for the reasons I explained in the comments to this article.

In short: if you are looking for an X-Pro3, and X100V, X-T30II and X-E4 or any other camera you can’t find in stock, then blame the Fujifilm X-T5 for that.

X-T5 USA Pre-Orders

Fujinon XF30mmF2.8 Macro Pre-Orderrs

  1. USA: BHphoto / AmazonUS / Adorama
  2. Worldwide: AmazonCA / Amazon of Your Country
  3. UK: AmazonUKWexUK / ParkCameraUK
  4. EU: AmazonDE / AmazonIT / AmazonFR / AmazonES  / CalumetDE / FotoErhardt / Fotokoch / PCHstore

X-T5 Other Countries

X-H Cameras

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