Fujifilm X Summit Starts NOW – WATCH LIVE on FujiRumors – HUGE ANNOUNCEMENTS!

Fujifilm X Summit – LIVE COVERAGE

Fujifilm X Summit Live Stream starts now. You can follow it here on FujiRumors (video above, click the play button).

GFX50SII

  • GFX100S shipped double Fuji’s expectations
  • many are still waiting for GFX100S deliver, Fujifilm increases production and asks people to be a bit more patient
  • photographers say cropping helps also in sport photography. More cinematic image. Great colors
  • GFX50S came in 2017
  • GFX50R, GFX100 and GFX100S followed
  • large format system is gaining more and more attention and interest
  • there is even more potential to make large format, a standard option, for customers
  • GFX50SII announcement
  • GFX50SII has 50MP. Still outstanding resolution and dynamic range
  • pixel size is 5.3, one of largest you can purchase today, for better dynamic range and higher signal to noise ratio
  • massive dynamic range performance
  • more pixel do not mean always more resolution. You have to deliver the light to the pixel
  • Fuji optimized the micro shape to allow that light hits nicely every single pixel
  • 50MP GFX resolution is higher than 50MP full frame resolution
  • large format cameras have good image quality but slow AF. But not with GFX
  • has IBIS. A stable sensor thanks to IBIS also helps to focus faster. Also X Processor 4 helps to focus faster. New AF algorithm
  • shutter shock can have significant impact on image quality, IBIS helps for sharper images
  • 19 film simulations
  • GFX50SII comes with over 100 new features compare to older GFX50 models
  • shipping end of September at $3,999
  • highest performance of large format camera while downsizing drastically
  • large format becomes more affordable
  • more than full frame open for broader audience

GF35-70mmF4.5-5.6

  • portable and respond quickly
  • such lens enhances portability of GFX system
  • 390g
  • image quality has no compromise
  • superb image quality in small size
  • if light needs too much, you get aberration. But GF35-70 delivers light with minimal bending
  • symmetrical lens design to bend light as little as possible.
  • two ED lenses and 1 aspherical
  • size, image quality and 35cm minimum focus distance
  • talk with a photographer about the new GFX. Fast and silent autofocus. Crisp detail with this camera, but at the same time gentle, which is great for portraits
  • $999 lens only and $499 sold in kit (first sold only in kit, lens only follow laters

GF Roadmap

  • GF55mmF1.7: 3D look in combination with large format system
  • GF20-35mm (2022): more information than full frame. Widest angle zoom lens in GF lens family
  • GF Tilt Shift Lens (2023): satisfy more professional

GF Firmware Updates

  • GFX100/S already support 4K and ProRes RAW. To support video makers, more features will come. Blackmagic codec to be support next. And development of adapter for XLR input support (no more need to synch sound when editing). Firmware coming in October 2021

X Series Future

  • Third party lens manufacturers are joining the expansion of the X mount
  • X series gains more and more attention of the years
  • 2022 is 10th anniversary year of X mount system. Fujifilm will look at how to benefit customers for 10 more years
  • pursuit for more sharpness. Higher resolution cameras coming
  • X mount designed for higher APS-C image quality

New X lenses

  • XF33mmF1.4 is sharper and more beautiful bokeh than XF35mmF1.4
  • removing aberrations was priority (purity of light)
  • 15 lens elements to elminate aberration. Symmetrical structure. High speed AF
  • close focus distance with sharp results
  • XF23mmF1.4 R LM WR with lots of lens elements. Huge image quality improvement
  • designed like the 18mmF1.4
  • XF23mmF1.4 shipping late November for $899
  • XF33mmF1.4 shipping late Septmber for $799

X Mount Roadmap

Concept is not only resolution. Future lenses should be designed for stills and movie

  • XF150-600mm (coming 2022)
  • XF18-120mm (works great for stills and movie) – coming 2022

One More Thing

  • in 2022 coming stacked back illiminate sensor with X-Trans filter array

Last Second Leaks Below

  • will be updated in case of leaks

Available now:

Singer-Turned-Photographer Bryan Adams Shooting Pirelli Calendar 2022 with Fujifilm GFX100S

original image at CNN taken by Alessandro Scotti
original image at CNN taken by Alessandro Scotti

Here is a little weekend curiosity.

Singer-Turned-Photographer Bryan Adams is currently at work to shoot the new Pirelli Calendar 2022.

Now some behind the scenes images appeared at CNN here, and the camera we see has to be the Fujifilm GFX100S: flat viewfinder, top LCD with two buttons on the right, the “viewmode” printed on the side.

Well, at least he got one already. Fujifilm was totally overwhelmed by the demand for this camera (it is already the most owned GFX camera among the FR community), that it is still hard to find in stock (and Fujifilm warned us about this).

As for the lens he is using in the image we can see above, it could be the Fujinon GF32-64mmF4.

Well, that’s surely where the GFX system belongs: very high end professional work.

And yet, considering that medium format is now getting more affordable than some mirrorless full frame cameras and also smaller than some full frame mirrorless cameras, the GFX system is finding its way also in lots of camera bags of enthusiast photographers, who might not make money out of their images, but value image quality above all else.

You can read the full article and see the images at CNN here.

The GFX Community

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Digital Camera Market Share 2020: Only Canon, Sony and Fujifilm Grow

Every year, Techno System Research, a major marketing research company located in Japan, publishes the worldwide camera market share data.

And while the data is behind a (very expensive) paywall, the main chart is published by Nikkei and we’ve covered it in the past:

Now the data for 2020 has been released by Techno System Research.

So what changed between 2019 and 2020? Let’s compare:

  • Canon 47.9％ (+2.5%)
  • Sony 22.1% (+1.9%)
  • Nikon 13.7% (-4.9%)
  • Fujifilm 5.6% (+0.9%)
  • Panasonic 4.4% (-0.3%)

These top 5 camera companies took 93.8% of the global digital camera market.

Keep in mind that this is the overall digital camera market share (DSLR + Mirrorless + Point & Shoot). So no surprise to see Fujifilm behind Nikon. When it comes to mirrorless data only, until 2019 Fujifilm was clearly ahead of Nikon and on the third position after Sony and Canon.

The Winners

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Fujifilm GFX50SMKII Will Be Fuji’s Most Affordable GFX Camera, Hence Cost Less Than…

FujiRumors already told you a few months ago that Fujifilm will launch the Fujifilm GFX50SMKII in 2021.

We also told you months ago, that it will feature the very same sensor of the original GFX50S.

And now let’s move on and leak more about the Fujifilm GFX50SMKII.

According to trusted information we have received, the Fujifilm GFX50SMKII will be Fujifilm’s most affordable GFX camera ever.

This means it will be even cheaper than the currently most affordable GFX camera, the Fujifilm GFX50R, which retails at a price tag of $4,500.

That’s it for now.

Make sure to follow FujiRumors for more.

In Stock Check

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Landscape Photography X-T4 vs GFX100S Sensor Size Obsession, Can Your Computer Handle 102 MP Files and More GFX Roundup

I get it that the brand new Fujifilm GFX100S and the Fujinon GF80mmF1.7 get all this attention.

But the Fujifilm GFX system is more than that.

Hence, here is a roundup that includes lots of GFX gear, not only the GFX100S and the GF80mmF1.7.

Warning: it is a massive roundup!

In Stock Check

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The Roundup

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Fujifilm Managers Optimism: Potential GFX Customers Number Overwhelmingly Increasing, X-S10 Attracting Young New Customers, 5G and More

The Japanese website phileweb published an interview with Fujifilm managers.

They talk about the momentum the Fujifilm GFX series is experiencing, about the harsh COVID-19 situation, the introduction of the Fujifilm X-S10, the possibilities 5G might offer and more.

Overall, they seem very confident and positive about the future of their imaging division.

Worth to note is the part of the interview, where Fujifilm explains they find it a pity that people just store their images on their phones, and that they try to find ways to motivate people to print.

Once again, statements like these denote the huge photographic culture Fujifilm carries in their DNA, which among the others translates also into a wide variety of ergonomically different cameras that are crafted to be fun to use for different types of photographers.

I feel that for Fujifilm, photography is more than just getting hyperbolic specs on paper. It’s also, and mainly, about cultivating and incentivize our passion and fun for photography.

Down below you’ll find everything summed up, including some parts that I leave exactly like google translated it.

** CLICK HERE to Read the Rest of the Article **

Fujifilm Product Timeline 2021/2022: About X-H2, GFX50SII, XF150-600 and More (And What Will NOT Come)

FUJIFILM 2021/2022
RUMORED PRODUCT RELEASE TIMELINE

Time to update our previous X and GFX gear timeline, which was not only limited to 2021, but lacked of some gear we rumored in the following months.

Also, I’ll include a list of products that will not come as the fake rumors keep spreading and I notice a tendency in forums to believe just everything that is written or talked about somewhere, may it be a monochrome camera, and X-T40 with IBIS coming very soon, the X-H2 coming 2021 and totally random stuff like that.

But luckily there is a 100% efficient anti-fake-rumors-vaccine called FujiRumors, so check out the list down below to know what Fujifilm really plans and when it will come.

And it won’t end here.

In fact, I have a skype call scheduled with the Japanese source in very near future. After the last call a few weeks ago, we dropped a couple of rumor-bombs (X-H2 details, the end of X-Trans IV, no more X cameras in 2021, the new GF zoom to come second half 2021 and more stuff I am not allowed to share just yet).

I expect that also our next call will be very interesting.

In case you’d like to know what it shared with us, feel free to follow FujiRumors and get updates via Facebook, RSS-feed and Twitter.

But until then, here is the most updated list of gear to come (and gear that won’t come).

X Series Gear
2021/2022

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Apple Adds RAW Support for More Fujifilm Cameras Including Fujifilm X-T4 and X-S10 with MacOS Big Sur and iPadOS 14.5

FR-reader Moritz made me notice on Twitter here, that a couple of weeks ago MacOS Big Sur added uncompressed RAW support for additional Fujifilm cameras.

This means you can now edit RAW files from Fujifilm X-T4, X-S10 and more in all major image editing apps on iPad as well as apps on macOS that use the RAW engine provided by iOS (Apple Core Image RAW), such as Affinity Photo or one of my favorites, RAW Power.

Sadly not yet supported are the Fujifilm GFX100S and the original GFX100. Also the Fujifilm X-E4 is not yet included.

Down below you can find the fill list of currently supported X and GFX cameras.

** CLICK HERE to Read the Rest of the Article **

FUJIFILM Releases New Digital Camera Control Software Development Kit for X and GFX Series Cameras

FUJIFILM Releases New Digital Camera Control Software Development Kit

TOKYO, April 22, 2021 – FUJIFILM Corporation (President: Kenji Sukeno) is pleased to announce the release of the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK), which will help software developers integrate the functionality of FUJIFILM X Series and GFX System cameras into any applications that are currently being developed. Available on April 22, 2021 the SDK will allow developers to initiate the automatic transfer of images, from a supported Fujifilm camera, to a computer using a Windows*1 or macOS*2 operating system. Remote access to the basic controls of any supported Fujifilm camera is also supported. Information regarding the conversion of the RAW image data contained in Fujifilm’s proprietary RAF file is not provided with this SDK.
*1 Windows is a registered trademark of U.S. Microsoft Corporation in the United States and other countries.
*2 Mac is a trademark of Apple Inc. registered in the United States and other countries.

Models supported by the FUJIFILM X Series and GFX System Digital Camera Control Software Development Kit (SDK)

** CLICK HERE to Read the Rest of the Article **

Fujifilm X-H2 in 2022, Fujifilm GFX50SMKII in 2021, XF 33mmF1.4 in 2021, Top 5 Forgotten X Mount Lenses & More – The Best of March

Here are the most read articles on FujiRumors for March 2021.

It was a month full of breaking rumors, so while this is a top 10 articles for the previous months, it also serves well as a summary of the most important you should not have missed.

  1. Fujifilm X-H2 Will Come in 2022 and be Worth the Wait
  2. Top 5 Forgotten Fujinon X Mount Lenses
  3. Fujinon XF33mmF1.4 R WR Coming 2021
  4. New Firmware Updates for Fujifilm X-T3, GFX50S and GFX50R Released (and for X-T4 Coming Soon)
  5. Why the Fujinon XF33mmF1.4 R WR is not the XF35mmF1.4 MK II
  6. Fujifilm GFX50S MKII Coming 2021 with Same 50 Megapixel Sensor of GFX50S
  7. Fujifilm Manager Interview: Future X/GFX lenses, Autofocus Improvements Coming, X-Trans Benefits, Beyond Full Frame and More
  8. Fuji Guys Tease Firmware 1.20 for Fujifilm X-T4 with New Heat Management and Introduce Latest GFX100, X-T3, GFX50S/R Firmware
  9. The Royal Choice – Kate Middleton Shoots Fujifilm :: The Leica Choice – Leica Store Films Q2 Monochrom Presentation with Fujifilm and More
  10. RUMOR: Fujinon XF18mmF1.4 R WR with 62mm Filter Size

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